This is no BS gaming podcast 2.5 gamers – Creative Trends in Mobile Games – December 2024
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
Summary
In this episode of Two and a Half Gamers, the hosts discuss the integration of AI in gaming, celebrate their third anniversary, and explore the latest creative trends in mobile game marketing. They delve into the rise of AI-driven creatives, the impact of these trends on game development, and the ethical concerns surrounding IP infringement in the gaming industry. The conversation highlights the evolution of game creatives and makes predictions for the future of mobile gaming. In this conversation, Matej Lancaric discusses various creative strategies for lowering cost per install (CPI) in game marketing, emphasizing the importance of innovative hooks and celebrity endorsements. He explores the rise of merge games and the impact of AI in game marketing, while also delving into the evolution of game creatives and the significance of satisfying game mechanics. The discussion highlights the trends in game development and marketing, providing insights into the current landscape of the gaming industry.
Takeaways
- AI is becoming increasingly relevant in the gaming industry.
- The hosts celebrate their third anniversary and thank their audience.
- Creative trends for 2024 are being explored in depth.
- The mobile gaming industry is heavily influenced by Forex strategies.
- Copying in the mobile gaming industry is rampant and often untraceable.
- AI tools are revolutionizing the way game creatives are produced.
- The hosts express a desire for better quality creatives in the industry.
- Ethical concerns regarding IP infringement are raised during the discussion.
- The conversation highlights the importance of adapting to new trends in game marketing.
- Predictions for the future of mobile gaming are made based on current trends. Lowering CPI often involves outrageous hooks and creative strategies.
- Celebrity cameos can significantly impact game marketing effectiveness.
- Merge games are on the rise, showcasing innovative gameplay mechanics.
- AI is becoming increasingly integrated into game marketing strategies.
- Understanding CPI is crucial for scaling successful campaigns.
- Satisfying game mechanics can enhance user engagement and retention.
- The evolution of game creatives reflects changing consumer preferences.
- Trends in game development are influenced by market demands and competition.
- Effective marketing requires a blend of creativity and data analysis.
- Community engagement through platforms like Slack can enhance discussions around game marketing.
Chapters
00:00 The Future of AI in Gaming
03:14 Celebrating Milestones and Announcements
06:05 Creative Trends in Mobile Gaming
08:53 The Rise of AI-Driven Creatives
11:57 Trends in Game Marketing and Creatives
14:47 The Impact of AI on Game Development
17:47 IP Infringement and Ethical Concerns
21:06 The Evolution of Game Creatives
23:53 Future Predictions for Mobile Gaming
26:52 Creative Strategies for Lowering CPI
28:38 Innovative Hooks and Game Creatives
30:39 Celebrity Cameos and Their Impact
32:55 The Rise of Merge Games
35:39 AI in Game Marketing
38:50 Understanding CPI and Campaign Scaling
41:38 The Evolution of Game Creatives
44:29 Satisfying Game Mechanics and ASMR Creatives
47:49 Trends in Game Development and Marketing
