two & a half gamers – What payback should I aim for? Mastering CPI & LTV in Mobile Gaming by Matej Lancaric

This is no BS gaming podcast 2.5 gamers – What payback should I aim for? Mastering CPI & LTV in Mobile Gaming by Matej Lancaric Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! […]
two & a half gamers – Creative Trends in Mobile Games – December 2024

This is no BS gaming podcast 2.5 gamers – Creative Trends in Mobile Games – December 2024 Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am […]
🚀 2.5 Gamers Needs You! 🚀

What’s the best benchmark KPI to test the creatives for a completely new game? Would it be CPI? 👇
