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two & a half gamers – Puzzle & Dragons: Five Billion $$$ Made, Zero Influence in the West

two & a half gamers – Puzzle & Dragons: Five Billion $$$ Made, Zero Influence in the West

19. June 2025
two & a half gamers – One bad integration, $20,000 gone in minutes. Fraud is real! Rewarded UA is not dying, it’s evolving

two & a half gamers – One bad integration, $20,000 gone in minutes. Fraud is real! Rewarded UA is not

18. June 2025
two & a half gamers – The BitLife Blueprint: 7 Years Old & Still Crushing it

two & a half gamers – The BitLife Blueprint: 7 Years Old & Still Crushing it

16. June 2025
🤮 𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝗦𝗮𝘂𝗰𝗲 𝗕𝗲𝗵𝗶𝗻𝗱 “𝗙𝗮𝗸𝗲” 𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗱𝘀. Why do these “fake gameplay” ads work so well? 👇

🤮 𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝗦𝗮𝘂𝗰𝗲 𝗕𝗲𝗵𝗶𝗻𝗱 “𝗙𝗮𝗸𝗲” 𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗱𝘀. Why do these “fake gameplay” ads work so well? 👇

14. June 2025
🎬 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗠𝗮𝘆 𝟮𝟬𝟮𝟱: AI Madness, Celebrity Overload & the Death of Originality? 👇

🎬 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗠𝗮𝘆 𝟮𝟬𝟮𝟱: AI Madness, Celebrity Overload & the Death of Originality? 👇

14. June 2025
44 years in the gaming industry, started at 14 in Sid Meier’s first company and is currently still working on a new game 😎

44 years in the gaming industry, started at 14 in Sid Meier’s first company and is currently still working on

13. June 2025
two & a half gamers – 🎬 Creative Trends May 2025: AI Madness, Celebrity Overload & the Death of Originality?

two & a half gamers – 🎬 Creative Trends May 2025: AI Madness, Celebrity Overload & the Death of Originality?

12. June 2025
two & a half gamers – The Real OG Jane Whittaker Unfiltered: 44 years in gaming, Alien vs Predator & Why fun still wins

two & a half gamers – The Real OG Jane Whittaker Unfiltered: 44 years in gaming, Alien vs Predator &

11. June 2025
Screw Master 3D scaled to $100K 🤑 a day IAP and Ad revenue, how did it carve out market share in the ultra competitive physics based screw genre 🕵?

Screw Master 3D scaled to $100K 🤑 a day IAP and Ad revenue, how did it carve out market share

10. June 2025
two & a half gamers – Screw Master 3D Live Review: 15% D30 retention & 80k+ daily revenue? The real hybrid casual KPIs

two & a half gamers – Screw Master 3D Live Review: 15% D30 retention & 80k+ daily revenue? The real

9. June 2025
Recorded LIVE at hashtag#MAUVegas, 🚀 Mistplay’s bold leap from Android to iOS …

Recorded LIVE at hashtag#MAUVegas, 🚀 Mistplay’s bold leap from Android to iOS …

8. June 2025
𝗞𝗶𝗻𝗴𝘀𝗵𝗼𝘁’𝘀 𝗨𝗔 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸: 𝗛𝗼𝘄 𝘁𝗼 𝗦𝗰𝗮𝗹𝗲 𝗙𝗮𝘀𝘁 𝗶𝗻 𝟮𝟬𝟮𝟱. What makes their approach different? Here’s the breakdown 👇

𝗞𝗶𝗻𝗴𝘀𝗵𝗼𝘁’𝘀 𝗨𝗔 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸: 𝗛𝗼𝘄 𝘁𝗼 𝗦𝗰𝗮𝗹𝗲 𝗙𝗮𝘀𝘁 𝗶𝗻 𝟮𝟬𝟮𝟱. What makes their approach different? Here’s the breakdown 👇

7. June 2025
Review Radar #8 📡 is back with 15 games that we already covered on the two & a half gamers podcast in last 3 months

Review Radar #8 📡 is back with 15 games that we already covered on the two & a half gamers

6. June 2025
two & a half gamers – Review radar #8: From Stable Dinosaur to Revenue Rocket. Podcast curse broken!

two & a half gamers – Review radar #8: From Stable Dinosaur to Revenue Rocket. Podcast curse broken!

5. June 2025
two & a half gamers – MAU’25 Live Special: The Bold New Era of Rewarded Gaming & UA in 2025

two & a half gamers – MAU’25 Live Special: The Bold New Era of Rewarded Gaming & UA in 2025

4. June 2025
You may know Century Games as the leader of 4X genre with Whiteout Survival ❄️ and now Kingshot, but did you know that they are actively going into casual Match3 genre?

You may know Century Games as the leader of 4X genre with Whiteout Survival ❄️ and now Kingshot, but did

4. June 2025
📊 Survey data from real UA pros managing $100M+ in spend.𝗧𝗵𝗲 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗕𝗿𝘂𝘁𝗮𝗹𝗹𝘆 𝗛𝗼𝗻𝗲𝘀𝘁 𝗠𝗼𝗯𝗶𝗹𝗲 𝗨𝗔 𝟮𝟬𝟮𝟱 𝗶𝘀 𝗵𝗲𝗿𝗲. 👇

📊 Survey data from real UA pros managing $100M+ in spend.𝗧𝗵𝗲 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗕𝗿𝘂𝘁𝗮𝗹𝗹𝘆 𝗛𝗼𝗻𝗲𝘀𝘁 𝗠𝗼𝗯𝗶𝗹𝗲 𝗨𝗔 𝟮𝟬𝟮𝟱 𝗶𝘀

4. June 2025
Do you know which mobile games are the biggest by 𝐃𝐚𝐢𝐥𝐲 𝐀𝐜𝐭𝐢𝐯𝐞 𝐔𝐬𝐞𝐫𝐬? And I mean really big 👀 😁

Do you know which mobile games are the biggest by 𝐃𝐚𝐢𝐥𝐲 𝐀𝐜𝐭𝐢𝐯𝐞 𝐔𝐬𝐞𝐫𝐬? And I mean really big 👀 😁

3. June 2025
𝗖𝗮𝗻 Century Games 𝗰𝗿𝗮𝗰𝗸 𝘁𝗵𝗲 𝗠𝗮𝘁𝗰𝗵-𝟯 𝗴𝗲𝗻𝗿𝗲? Three puzzle launches, three different themes, one big question. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? 👇

𝗖𝗮𝗻 Century Games 𝗰𝗿𝗮𝗰𝗸 𝘁𝗵𝗲 𝗠𝗮𝘁𝗰𝗵-𝟯 𝗴𝗲𝗻𝗿𝗲? Three puzzle launches, three different themes, one big question. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆?

2. June 2025
two & a half gamers – 🧩 Can Century Games Crack the Match-3 Puzzle Genre? In Match3 genre, only the bold survive!

two & a half gamers – 🧩 Can Century Games Crack the Match-3 Puzzle Genre? In Match3 genre, only the

2. June 2025
🎮 𝗣𝗹𝗮𝘆𝗮𝗯𝗹𝗲 𝗮𝗱𝘀 𝘀𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝗰𝗼𝘀𝘁 𝗮 𝗳𝗼𝗿𝘁𝘂𝗻𝗲. 𝗢𝗿 𝘁𝗮𝗸𝗲 𝘄𝗲𝗲𝗸𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗱𝗲𝘃 𝘁𝗲𝗮𝗺 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱. Enter PlayableMaker 👇

🎮 𝗣𝗹𝗮𝘆𝗮𝗯𝗹𝗲 𝗮𝗱𝘀 𝘀𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝗰𝗼𝘀𝘁 𝗮 𝗳𝗼𝗿𝘁𝘂𝗻𝗲. 𝗢𝗿 𝘁𝗮𝗸𝗲 𝘄𝗲𝗲𝗸𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗱𝗲𝘃 𝘁𝗲𝗮𝗺 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱. Enter PlayableMaker 👇

1. June 2025
Warning ☢️ Heavy Game Design post ahead. Do you know the difference between deterministic and random level based puzzlers? 🤔

Warning ☢️ Heavy Game Design post ahead. Do you know the difference between deterministic and random level based puzzlers? 🤔

31. May 2025
𝗪𝗵𝘆 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗿𝗮𝘁𝗲𝘀 𝗮𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗿𝗶𝘀𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝟭𝟬% 𝘁𝗼 𝟯𝟬–𝟱𝟬%! Live-recorded episode from hashtag#MAUVegas

𝗪𝗵𝘆 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗿𝗮𝘁𝗲𝘀 𝗮𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗿𝗶𝘀𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝟭𝟬% 𝘁𝗼 𝟯𝟬–𝟱𝟬%! Live-recorded episode from hashtag#MAUVegas

31. May 2025
The Art of Scaling AppLovin UA. 𝗔 𝗺𝘂𝘀𝘁 𝘄𝗮𝘁𝗰𝗵/𝗹𝗶𝘀𝘁𝗲𝗻 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗨𝗔 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗴𝗮𝗺𝗶𝗻𝗴 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 with the powerful Alexis 👇

The Art of Scaling AppLovin UA. 𝗔 𝗺𝘂𝘀𝘁 𝘄𝗮𝘁𝗰𝗵/𝗹𝗶𝘀𝘁𝗲𝗻 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗨𝗔 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗴𝗮𝗺𝗶𝗻𝗴 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 with the powerful

30. May 2025
𝗕𝗶𝗴 𝗰𝗼𝗻𝗴𝗿𝗮𝘁𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝘁𝗲𝗮𝗺 𝗮𝘁 Pixel Federation 𝗼𝗻 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗮𝗹 𝗹𝗮𝘂𝗻𝗰𝗵 𝗼𝗳 TrainStation 3! 👇

𝗕𝗶𝗴 𝗰𝗼𝗻𝗴𝗿𝗮𝘁𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝘁𝗲𝗮𝗺 𝗮𝘁 Pixel Federation 𝗼𝗻 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗮𝗹 𝗹𝗮𝘂𝗻𝗰𝗵 𝗼𝗳 TrainStation 3! 👇

30. May 2025
two & a half gamers – 🔥 The Art of Scaling Applovin UA & Admon: A Deep dive

two & a half gamers – 🔥 The Art of Scaling Applovin UA & Admon: A Deep dive

29. May 2025
two & a half gamers – MAU’25 Live Special: The App Store Monopoly Is Cracking. Are You Ready?

two & a half gamers – MAU’25 Live Special: The App Store Monopoly Is Cracking. Are You Ready?

28. May 2025
Lands of Jail already passed $250K 🤑 a day in revenue after 2 months from launch. What is this prison themed game about ??? 🤔

Lands of Jail already passed $250K 🤑 a day in revenue after 2 months from launch. What is this prison

28. May 2025
🎯🧪 Introducing the Playable Testing Flow: a tiered, data-driven system actually to scale what performs. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 👇

🎯🧪 Introducing the Playable Testing Flow: a tiered, data-driven system actually to scale what performs. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 👇

28. May 2025
𝟮𝟰𝟱% 𝗥𝗢𝗜 𝘄𝗮𝘀𝗻’𝘁 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝘄𝗶𝗻 𝗮𝘁 𝗠𝗔𝗨 𝟮𝟬𝟮𝟱.The Terrace Ballroom was full. And the Creative Code talk?🔥 A total hit. 𝗪𝗲 𝗯𝗿𝗼𝗸𝗲 𝗱𝗼𝘄𝗻 𝘄𝗵𝗮𝘁’𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 👇

𝟮𝟰𝟱% 𝗥𝗢𝗜 𝘄𝗮𝘀𝗻’𝘁 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝘄𝗶𝗻 𝗮𝘁 𝗠𝗔𝗨 𝟮𝟬𝟮𝟱.The Terrace Ballroom was full. And the Creative Code talk?🔥 A total

27. May 2025
Rollic’s Color Block Jam 🟥, continues to scale past $500K in IAP 🤑 revenue only and 200K downloads a day

Rollic’s Color Block Jam 🟥, continues to scale past $500K in IAP 🤑 revenue only and 200K downloads a day

27. May 2025
two & a half gamers – 🚨Lands Of Jail: Prison SIM meets 4X strategy. It’s Frozen City + Whiteout + Toy Factory & scaling

two & a half gamers – 🚨Lands Of Jail: Prison SIM meets 4X strategy. It’s Frozen City + Whiteout +

26. May 2025
Steam Scanner #1 📡 aka “Full Steam Ahead” 🚂 is a new podcast segment, where we look at latest Steam games, that could translate well into mobile soon

Steam Scanner #1 📡 aka “Full Steam Ahead” 🚂 is a new podcast segment, where we look at latest Steam

23. May 2025
two & a half gamers – Full Steam Ahead: How Steam trends influence Mobile games?

two & a half gamers – Full Steam Ahead: How Steam trends influence Mobile games?

22. May 2025
Century Games’s Kingshot just passed $1 Mil. a day 🤑 in revenue in less than 3 months from launch, scaling downloads to 200K a day

Century Games’s Kingshot just passed $1 Mil. a day 🤑 in revenue in less than 3 months from launch, scaling

22. May 2025
two & a half gamers – Applovin MAX mediation: Step-by-Step Walkthrough for beginners by Felix Braberg

two & a half gamers – Applovin MAX mediation: Step-by-Step Walkthrough for beginners by Felix Braberg

21. May 2025
What Merge Games are doing RIGHT in their ads and what you should steal right now 👇

What Merge Games are doing RIGHT in their ads and what you should steal right now 👇

21. May 2025
PlaySimple Games’s Word Search Explorer is doing $163K a day in ad revenue 🤑, which is more than the current word category IAP leader NYT Games: Word, Number, Logic 👀

PlaySimple Games’s Word Search Explorer is doing $163K a day in ad revenue 🤑, which is more than the current

21. May 2025
Warning ☢️ Heavy Game Design post ahead. Do you know how to utilize your in-game friends lists with “Social helper” mechanics? 🤝

Warning ☢️ Heavy Game Design post ahead. Do you know how to utilize your in-game friends lists with “Social helper”

20. May 2025
The previous UA killer articles were super successful, sooo here we go again! 𝗦𝗶𝗺𝗽𝗹𝗲, 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 & 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁! That’s it, 𝗻𝗼 𝗯𝘂𝗹𝗹𝘀𝗵𝗶𝘁 & 𝗯𝗿𝘂𝘁𝗮𝗹𝗹𝘆 𝗵𝗼𝗻𝗲𝘀𝘁!

The previous UA killer articles were super successful, sooo here we go again! 𝗦𝗶𝗺𝗽𝗹𝗲, 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 & 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁! That’s it, 𝗻𝗼

20. May 2025
What if you 𝗰𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲🤑 $𝟱𝟲𝗠/𝘆𝗲𝗮𝗿 𝘄𝗶𝘁𝗵 𝗮 𝗴𝗮𝗺𝗲 that doesn’t push monetization until after level 24? 📈 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗾𝘂𝗶𝗲𝘁 𝗺𝗼𝗻𝗲𝘆 𝗺𝗮𝗰𝗵𝗶𝗻𝗲 𝗻𝗼 𝗼𝗻𝗲 𝗶𝘀 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁.👇

What if you 𝗰𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲🤑 $𝟱𝟲𝗠/𝘆𝗲𝗮𝗿 𝘄𝗶𝘁𝗵 𝗮 𝗴𝗮𝗺𝗲 that doesn’t push monetization until after level 24? 📈 𝗧𝗵𝗶𝘀 𝗶𝘀

19. May 2025
two & a half gamers – 🧩 Word Search Explorer Review: $168K/Day From Ads Alone. No IAPs Needed

two & a half gamers – 🧩 Word Search Explorer Review: $168K/Day From Ads Alone. No IAPs Needed

19. May 2025
🚀 𝗦𝗼𝗳𝘁 𝗟𝗮𝘂𝗻𝗰𝗵 𝗜𝘀𝗻’𝘁 𝗝𝘂𝘀𝘁 𝗮 𝗣𝗵𝗮𝘀𝗲. 𝗜𝘁’𝘀 𝗬𝗼𝘂𝗿 𝗚𝗮𝗺𝗲’𝘀 𝗦𝘂𝗿𝘃𝗶𝘃𝗮𝗹 𝗧𝗲𝘀𝘁.

🚀 𝗦𝗼𝗳𝘁 𝗟𝗮𝘂𝗻𝗰𝗵 𝗜𝘀𝗻’𝘁 𝗝𝘂𝘀𝘁 𝗮 𝗣𝗵𝗮𝘀𝗲. 𝗜𝘁’𝘀 𝗬𝗼𝘂𝗿 𝗚𝗮𝗺𝗲’𝘀 𝗦𝘂𝗿𝘃𝗶𝘃𝗮𝗹 𝗧𝗲𝘀𝘁.

17. May 2025
⚠️ 𝗔𝗻 𝗮𝗻𝗼𝗻𝘆𝗺𝗼𝘂𝘀 𝗶𝗻𝘀𝗶𝗱𝗲𝗿 𝘃𝗼𝗶𝗰𝗲-𝗺𝗼𝗱𝘂𝗹𝗮𝘁𝗲𝗱 𝗳𝗼𝗿 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝗷𝗼𝗶𝗻𝘀 𝘂𝘀 𝘁𝗼 𝗲𝘅𝗽𝗼𝘀𝗲 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗮𝗯𝗼𝘂𝘁 𝗺𝗼𝗯𝗶𝗹𝗲 𝗨𝗔. 🤯

⚠️ 𝗔𝗻 𝗮𝗻𝗼𝗻𝘆𝗺𝗼𝘂𝘀 𝗶𝗻𝘀𝗶𝗱𝗲𝗿 𝘃𝗼𝗶𝗰𝗲-𝗺𝗼𝗱𝘂𝗹𝗮𝘁𝗲𝗱 𝗳𝗼𝗿 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝗷𝗼𝗶𝗻𝘀 𝘂𝘀 𝘁𝗼 𝗲𝘅𝗽𝗼𝘀𝗲 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗮𝗯𝗼𝘂𝘁 𝗺𝗼𝗯𝗶𝗹𝗲 𝗨𝗔. 🤯

16. May 2025
📣 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗵𝗼𝘁𝘁𝗲𝘀𝘁 𝗻𝗲𝘄 𝗴𝗲𝗻𝗿𝗲 𝗶𝗻 𝗺𝗼𝗯𝗶𝗹𝗲 𝗴𝗮𝗺𝗶𝗻𝗴: 📣 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘊𝘰𝘱𝘺-𝘗𝘢𝘴𝘵𝘦 𝘚𝘪𝘮𝘶𝘭𝘢𝘵𝘰𝘳 2025. 👇

📣 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗵𝗼𝘁𝘁𝗲𝘀𝘁 𝗻𝗲𝘄 𝗴𝗲𝗻𝗿𝗲 𝗶𝗻 𝗺𝗼𝗯𝗶𝗹𝗲 𝗴𝗮𝗺𝗶𝗻𝗴: 📣 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘊𝘰𝘱𝘺-𝘗𝘢𝘴𝘵𝘦 𝘚𝘪𝘮𝘶𝘭𝘢𝘵𝘰𝘳 2025. 👇

16. May 2025
two & a half gamers – ⚠️ The Industry’s Dirty Little Secrets: Confessions from the UA Underground

two & a half gamers – ⚠️ The Industry’s Dirty Little Secrets: Confessions from the UA Underground

15. May 2025
Short Drama Apps make $200 Mil. 🤑 a month!

Short Drama Apps make $200 Mil. 🤑 a month!

15. May 2025
Warning ☢️ Heavy Game Design post ahead. Do you know how to utilize your in-game friends lists with “Social helper” mechanics? 🤝

Warning ☢️ Heavy Game Design post ahead. Do you know how to utilize your in-game friends lists with “Social helper”

15. May 2025
Is the 24 payback the new normal? 𝗵𝗮𝘁’𝘀 𝗮 “𝗴𝗼𝗼𝗱” 𝗥𝗢𝗔𝗦 𝗶𝗻 𝟮𝟬𝟮𝟱? Turns out… it depends on how long you’re willing to wait. 👇

Is the 24 payback the new normal? 𝗵𝗮𝘁’𝘀 𝗮 “𝗴𝗼𝗼𝗱” 𝗥𝗢𝗔𝗦 𝗶𝗻 𝟮𝟬𝟮𝟱? Turns out… it depends on how long you’re

15. May 2025
two & a half gamers – 📊 Is 24-Month Payback the New Normal? Real ROAS Benchmarks Revealed!

two & a half gamers – 📊 Is 24-Month Payback the New Normal? Real ROAS Benchmarks Revealed!

14. May 2025
“𝘞𝘩𝘦𝘯 𝘪𝘵 𝘤𝘰𝘮𝘦𝘴 𝘵𝘰 𝘥𝘢𝘵𝘢, 𝘐 𝘦𝘹𝘤𝘦𝘭” – I have used this image since I created my first presentation. I should now say “𝙒𝙝𝙚𝙣 𝙞𝙩 𝙘𝙤𝙢𝙚𝙨 𝙩𝙤 𝙨𝙤𝙛𝙩 𝙡𝙖𝙪𝙣𝙘𝙝, 𝙄 𝙚𝙭𝙘𝙚𝙡” 👇

“𝘞𝘩𝘦𝘯 𝘪𝘵 𝘤𝘰𝘮𝘦𝘴 𝘵𝘰 𝘥𝘢𝘵𝘢, 𝘐 𝘦𝘹𝘤𝘦𝘭” – I have used this image since I created my first presentation. I

13. May 2025
𝗦𝗵𝗼𝗿𝘁 𝗗𝗿𝗮𝗺𝗮 𝗶𝘀 𝗯𝗼𝗼𝗺𝗶𝗻𝗴. Why is Netflix looking away and not adopting this trend? T𝗵𝗮𝘁’𝘀 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗺𝗼𝗻𝗲𝘆.

𝗦𝗵𝗼𝗿𝘁 𝗗𝗿𝗮𝗺𝗮 𝗶𝘀 𝗯𝗼𝗼𝗺𝗶𝗻𝗴. Why is Netflix looking away and not adopting this trend? T𝗵𝗮𝘁’𝘀 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗺𝗼𝗻𝗲𝘆.

12. May 2025
Supercell’s Squad Buster is releasing a major pivot update tomorrow, what is new and will it be enough to avoid getting busted? 😅

Supercell’s Squad Buster is releasing a major pivot update tomorrow, what is new and will it be enough to avoid

12. May 2025
two & a half gamers – 🎭 Drama Pops Review: Why short drama could be the future of Mobile Entertainment?

two & a half gamers – 🎭 Drama Pops Review: Why short drama could be the future of Mobile Entertainment?

12. May 2025
𝗛𝗮𝘃𝗶𝗻𝗴 𝗳𝘂𝗻 𝘄𝗶𝘁𝗵 𝗔𝗜 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝘀𝗽𝗶𝗰𝘆 two & a half gamers 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 with 👊 Joseph Kim and a mysterious guest who’s identity won’t be revealed👇

𝗛𝗮𝘃𝗶𝗻𝗴 𝗳𝘂𝗻 𝘄𝗶𝘁𝗵 𝗔𝗜 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝘀𝗽𝗶𝗰𝘆 two & a half gamers 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 with 👊 Joseph Kim and a

11. May 2025
𝗡𝗲𝘄 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗿𝗲𝗻𝗱𝘀 𝗳𝗼𝗿 𝗔𝗽𝗿𝗶𝗹 𝟮𝟬𝟮𝟱 𝗮𝗿𝗲 𝗵𝗲𝗿𝗲. You can’t miss these 👇

𝗡𝗲𝘄 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗿𝗲𝗻𝗱𝘀 𝗳𝗼𝗿 𝗔𝗽𝗿𝗶𝗹 𝟮𝟬𝟮𝟱 𝗮𝗿𝗲 𝗵𝗲𝗿𝗲. You can’t miss these 👇

10. May 2025
🧊 𝗧𝗵𝗲 “𝗳𝗿𝗲𝗲𝘇𝗶𝗻𝗴 𝗳𝗮𝗺𝗶𝗹𝗶𝗲𝘀” 👶 𝘁𝗿𝗲𝗻𝗱 𝗶𝘀 𝗮 𝗵𝗶𝗴𝗵𝗹𝘆 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗱𝗿𝗮𝗺𝗮𝘁𝗶𝘇𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗺𝗶𝘀𝘀. Why is it mandatory now? 👇

🧊 𝗧𝗵𝗲 “𝗳𝗿𝗲𝗲𝘇𝗶𝗻𝗴 𝗳𝗮𝗺𝗶𝗹𝗶𝗲𝘀” 👶 𝘁𝗿𝗲𝗻𝗱 𝗶𝘀 𝗮 𝗵𝗶𝗴𝗵𝗹𝘆 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗱𝗿𝗮𝗺𝗮𝘁𝗶𝘇𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗺𝗶𝘀𝘀. Why is it

9. May 2025
✅How to Set Up Meta AdROAS Campaigns✅

✅How to Set Up Meta AdROAS Campaigns✅

9. May 2025
This week’s Ad of the week award goes to this very unique nostalgia creative, by none other than the Kings of Hybrid-casual themselves. Who is that? 😎

This week’s Ad of the week award goes to this very unique nostalgia creative, by none other than the Kings

9. May 2025
two & a half gamers – 💥 The latest WTF ads pushing the creative envelope: Creative Trends You’ll Regret Missing April 2025

two & a half gamers – 💥 The latest WTF ads pushing the creative envelope: Creative Trends You’ll Regret Missing

8. May 2025
Warning ☢️ Heavy Game Design podcast ahead. Do you know the main difference between the 3 most common Gacha (lootbox) types on the market? 🤔

Warning ☢️ Heavy Game Design podcast ahead. Do you know the main difference between the 3 most common Gacha (lootbox)

8. May 2025
two & a half gamers – 🧠 The Ultimate Gacha System Breakdown: What Every Game Designer Should Know by Jakub Remiar

two & a half gamers – 🧠 The Ultimate Gacha System Breakdown: What Every Game Designer Should Know by Jakub

7. May 2025
“𝘛𝘩𝘦 𝘣𝘦𝘴𝘵 𝘪𝘯𝘷𝘦𝘯𝘵𝘪𝘰𝘯 𝘴𝘪𝘯𝘤𝘦 𝘵𝘩𝘦 𝘴𝘭𝘪𝘤𝘦𝘥 𝘣𝘳𝘦𝘢𝘥.” Yes. I said that during our last recording about Airflux. 𝗔 𝗡𝗲𝘄 𝗘𝗿𝗮 𝗼𝗳 𝗔𝗱 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗵𝗲𝗿𝗲.

“𝘛𝘩𝘦 𝘣𝘦𝘴𝘵 𝘪𝘯𝘷𝘦𝘯𝘵𝘪𝘰𝘯 𝘴𝘪𝘯𝘤𝘦 𝘵𝘩𝘦 𝘴𝘭𝘪𝘤𝘦𝘥 𝘣𝘳𝘦𝘢𝘥.” Yes. I said that during our last recording about Airflux. 𝗔 𝗡𝗲𝘄 𝗘𝗿𝗮

7. May 2025
SuperPlay’s Disney Solitaire already scaled to $400K 🤑 a day in revenue still doing around 200K downloads a day after its April 17th global launch.

SuperPlay’s Disney Solitaire already scaled to $400K 🤑 a day in revenue still doing around 200K downloads a day after

7. May 2025
𝗜𝗻 𝗤𝟭 𝟮𝟬𝟮𝟱, 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟮% 𝗼𝗳 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 still pulled in about half of the total ad spend.👇

𝗜𝗻 𝗤𝟭 𝟮𝟬𝟮𝟱, 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟮% 𝗼𝗳 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 still pulled in about half of the total ad spend.👇

6. May 2025
🚨 EMERGENCY EPISODE🚨 Game over, Apple? What you need to know & do NOW! 

🚨 EMERGENCY EPISODE🚨 Game over, Apple? What you need to know & do NOW! 

5. May 2025
🚨Spotify App without Apple Payment Processing is Approved 🚨

🚨Spotify App without Apple Payment Processing is Approved 🚨

5. May 2025
So you already heard about the new Apple vs Epic Games court ruling from last week. But what should you, as a mobile game developer do now? 🤔

So you already heard about the new Apple vs Epic Games court ruling from last week. But what should you,

5. May 2025
two & a half gamers – Disney Solitaire Review: Playtika’s Genre Expertise meets SuperPlay execution

two & a half gamers – Disney Solitaire Review: Playtika’s Genre Expertise meets SuperPlay execution

5. May 2025
two & a half gamers – 🚨 EMERGENCY EPISODE🚨 Game over, Apple? What you need to know & do NOW!

two & a half gamers – 🚨 EMERGENCY EPISODE🚨 Game over, Apple? What you need to know & do NOW!

5. May 2025
𝗙𝘂𝗹𝗹 𝘀𝘁𝗲𝗽 𝗯𝘆 𝘀𝘁𝗲𝗽 𝗠𝗲𝘁𝗮 𝗔𝗱𝗥𝗢𝗔𝗦 𝗴𝘂𝗶𝗱𝗲 𝗶𝘀 𝗵𝗲𝗿𝗲.

𝗙𝘂𝗹𝗹 𝘀𝘁𝗲𝗽 𝗯𝘆 𝘀𝘁𝗲𝗽 𝗠𝗲𝘁𝗮 𝗔𝗱𝗥𝗢𝗔𝗦 𝗴𝘂𝗶𝗱𝗲 𝗶𝘀 𝗵𝗲𝗿𝗲.

4. May 2025
💥 𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗰𝗮𝗻 𝗖𝗣𝗜 𝗱𝗿𝗼𝗽 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗜𝗣 𝗶𝗻 𝗮 𝗺𝗼𝗯𝗶𝗹𝗲 𝗴𝗮𝗺𝗲? 𝗖𝗼𝘂𝗹𝗱 𝗶𝘁 𝗯𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝟳𝟬%?👇

💥 𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗰𝗮𝗻 𝗖𝗣𝗜 𝗱𝗿𝗼𝗽 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗜𝗣 𝗶𝗻 𝗮 𝗺𝗼𝗯𝗶𝗹𝗲 𝗴𝗮𝗺𝗲? 𝗖𝗼𝘂𝗹𝗱 𝗶𝘁 𝗯𝗲 𝗿𝗲𝗮𝗹𝗹𝘆

3. May 2025
ABI Game Studio’s Dreamy Room already scaled to $100K 🤑 a day revenue, mainly through ads.

ABI Game Studio’s Dreamy Room already scaled to $100K 🤑 a day revenue, mainly through ads.

2. May 2025
two & a half gamers – We Played Dreamy Room. It’s Brilliant, Hard, and Makes $27+ million a year in ADS!

two & a half gamers – We Played Dreamy Room. It’s Brilliant, Hard, and Makes $27+ million a year in

2. May 2025
Genesis Tech’s portfolio of Apps is doing $35 Mil. 🤑 a month in revenue and hardly nobody know who they are 😅.

Genesis Tech’s portfolio of Apps is doing $35 Mil. 🤑 a month in revenue and hardly nobody know who they

1. May 2025
𝗙𝘂𝗹𝗹 𝘀𝘁𝗲𝗽 𝗯𝘆 𝘀𝘁𝗲𝗽 𝗠𝗲𝘁𝗮 𝗔𝗱𝗥𝗢𝗔𝗦 𝗴𝘂𝗶𝗱𝗲 𝗶𝘀 𝗵𝗲𝗿𝗲👇

𝗙𝘂𝗹𝗹 𝘀𝘁𝗲𝗽 𝗯𝘆 𝘀𝘁𝗲𝗽 𝗠𝗲𝘁𝗮 𝗔𝗱𝗥𝗢𝗔𝗦 𝗴𝘂𝗶𝗱𝗲 𝗶𝘀 𝗵𝗲𝗿𝗲👇

1. May 2025
two & a half gamers – How to Set Up Meta AdROAS Campaigns: Step-by-Step Guide for UA Teams

two & a half gamers – How to Set Up Meta AdROAS Campaigns: Step-by-Step Guide for UA Teams

30. April 2025
𝗧𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝟮𝟬𝟮𝟱 by AppsFlyer report is out and makes one thing clear: 𝗰𝗵𝘂𝗿𝗻𝗶𝗻𝗴 𝗼𝘂𝘁 𝗺𝗼𝗿𝗲 𝗮𝗱𝘀 𝘄𝗼𝗻’𝘁 𝘀𝗮𝘃𝗲 𝘆𝗼𝘂 𝗶𝗳 𝘁𝗵𝗲𝘆 𝗮𝗹𝗹 𝗳𝗲𝗲𝗹 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲.

𝗧𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝟮𝟬𝟮𝟱 by AppsFlyer report is out and makes one thing clear: 𝗰𝗵𝘂𝗿𝗻𝗶𝗻𝗴 𝗼𝘂𝘁 𝗺𝗼𝗿𝗲

30. April 2025
Quietly pulling in 🤑 $𝟰𝟬𝟬𝗠+ 𝗮𝗻𝗻𝘂𝗮𝗹𝗹𝘆. Meet Genesis. App Publisher. Think Voodoo for apps, but bigger, almost like Embracer Group Voodoo. 👇

Quietly pulling in 🤑 $𝟰𝟬𝟬𝗠+ 𝗮𝗻𝗻𝘂𝗮𝗹𝗹𝘆. Meet Genesis. App Publisher. Think Voodoo for apps, but bigger, almost like Embracer Group

28. April 2025
two & a half gamers – 💰 $400 MIL/Year Genesis: Like Voodoo, but for apps and bigger. App industry’s secret blueprint

two & a half gamers – 💰 $400 MIL/Year Genesis: Like Voodoo, but for apps and bigger. App industry’s secret

28. April 2025
🚨 New TREND is here! After vibe coding, vibe marketing, vibe editing. 🧠 Vibe THINKING with new tools👇

🚨 New TREND is here! After vibe coding, vibe marketing, vibe editing. 🧠 Vibe THINKING with new tools👇

27. April 2025
🤑”28% 𝘶𝘱𝘭𝘪𝘧𝘵 𝘢𝘧𝘵𝘦𝘳 𝘧𝘪𝘷𝘦 𝘸𝘦𝘦𝘬𝘴. 𝘉𝘺 𝘮𝘰𝘯𝘵𝘩 𝘵𝘩𝘳𝘦𝘦, 𝘵𝘩𝘢𝘵 𝘯𝘶𝘮𝘣𝘦𝘳 𝘩𝘪𝘵 54%”. Ad Monetization is 𝗙𝗜𝗡𝗔𝗟𝗟𝗬 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘀𝗺𝗮𝗿𝘁𝗲𝗿. 👇

🤑”28% 𝘶𝘱𝘭𝘪𝘧𝘵 𝘢𝘧𝘵𝘦𝘳 𝘧𝘪𝘷𝘦 𝘸𝘦𝘦𝘬𝘴. 𝘉𝘺 𝘮𝘰𝘯𝘵𝘩 𝘵𝘩𝘳𝘦𝘦, 𝘵𝘩𝘢𝘵 𝘯𝘶𝘮𝘣𝘦𝘳 𝘩𝘪𝘵 54%”. Ad Monetization is 𝗙𝗜𝗡𝗔𝗟𝗟𝗬 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘀𝗺𝗮𝗿𝘁𝗲𝗿. 👇

26. April 2025
two & a half gamers – Ad Monetization Secrets: Top Mobile Games Printing $$$ in 2025

two & a half gamers – Ad Monetization Secrets: Top Mobile Games Printing $$$ in 2025

25. April 2025
Our two & a half gamers podcast just hit 15 000 subscribers this week 🥳

Our two & a half gamers podcast just hit 15 000 subscribers this week 🥳

25. April 2025
two & a half gamers – Why Casual Games Are Rethinking Interstitial Ads? Ad Monetization is Getting Smarter (Finally)

two & a half gamers – Why Casual Games Are Rethinking Interstitial Ads? Ad Monetization is Getting Smarter (Finally)

23. April 2025
Warning ☢️ Heavy Game Design post ahead. How about we talk about a game genre that essentially self balances itself? 😱

Warning ☢️ Heavy Game Design post ahead. How about we talk about a game genre that essentially self balances itself?

23. April 2025
The only softlaunch guide you will ever need in 𝟮𝟬𝟮𝟱! No fluff, just real step by step guide. With shit ton of benchmarks! Enjoy here 👇

The only softlaunch guide you will ever need in 𝟮𝟬𝟮𝟱! No fluff, just real step by step guide. With shit

23. April 2025
Chess.com’s Chess app scaled to $200K a day 🤑

Chess.com’s Chess app scaled to $200K a day 🤑

22. April 2025
Let’s just dive directly into the creative framework for 2025. How to win? 👇

Let’s just dive directly into the creative framework for 2025. How to win? 👇

22. April 2025
two & a half gamers – How Chess.com became a $500M Business?

two & a half gamers – How Chess.com became a $500M Business?

21. April 2025
𝗖𝗵𝗲𝘀𝘀.𝗰𝗼𝗺: 𝗙𝗿𝗼𝗺 $𝟱𝟱𝗞 𝗗𝗼𝗺𝗮𝗶𝗻 𝘁𝗼 🤑$𝟱𝟬𝟬 𝗺𝗶𝗹/𝘆𝗲𝗮𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲!

𝗖𝗵𝗲𝘀𝘀.𝗰𝗼𝗺: 𝗙𝗿𝗼𝗺 $𝟱𝟱𝗞 𝗗𝗼𝗺𝗮𝗶𝗻 𝘁𝗼 🤑$𝟱𝟬𝟬 𝗺𝗶𝗹/𝘆𝗲𝗮𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲!

21. April 2025
Work in progress! Subscribe & stay tuned: lancaric.substack.com

Work in progress! Subscribe & stay tuned: lancaric.substack.com

20. April 2025
DC: Dark Legion 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 🤑 $𝟯𝟬𝟬-𝟯𝟱𝟬𝗞/𝗱𝗮𝘆 𝘄𝗶𝘁𝗵 $𝟭𝟭 𝗠𝗶𝗹. Revenue after the initial release is slowly dying.

DC: Dark Legion 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 🤑 $𝟯𝟬𝟬-𝟯𝟱𝟬𝗞/𝗱𝗮𝘆 𝘄𝗶𝘁𝗵 $𝟭𝟭 𝗠𝗶𝗹. Revenue after the initial release is slowly dying.

19. April 2025
FunPlus’s DC: Dark Legion scaled to $300K a day revenue 🤑

FunPlus’s DC: Dark Legion scaled to $300K a day revenue 🤑

18. April 2025
Royal Kingdom 𝗲𝗮𝗿𝗻𝗶𝗻𝗴🤑 $𝟮.𝟱 𝗺𝗶𝗹/𝘄𝗲𝗲𝗸 (Not a day, just yet!) and growing.

Royal Kingdom 𝗲𝗮𝗿𝗻𝗶𝗻𝗴🤑 $𝟮.𝟱 𝗺𝗶𝗹/𝘄𝗲𝗲𝗸 (Not a day, just yet!) and growing.

18. April 2025
two & a half gamers – DC: Dark Legion Is NOT a 4X Game – And That’s a Big Problem. No Soldiers. No Strategy. Just Gacha.

two & a half gamers – DC: Dark Legion Is NOT a 4X Game – And That’s a Big Problem.

17. April 2025
A massive multiple celebrities ad campaign by Dream Games for its 2nd mobile game Royal Kingdom just started 👀

A massive multiple celebrities ad campaign by Dream Games for its 2nd mobile game Royal Kingdom just started 👀

17. April 2025
Developers & publishers are now 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗻𝗴 𝟮𝟱 𝘁𝗼 𝟯𝟬% of their business now on 𝘁𝗵𝗲𝘀𝗲 𝘄𝗲𝗯 𝘀𝘁𝗼𝗿𝗲𝘀 with a savings of about 50% on fees. 👇

Developers & publishers are now 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗻𝗴 𝟮𝟱 𝘁𝗼 𝟯𝟬% of their business now on 𝘁𝗵𝗲𝘀𝗲 𝘄𝗲𝗯 𝘀𝘁𝗼𝗿𝗲𝘀 with a savings

17. April 2025
two & a half gamers – Web Shops make up 30% of game revenue in 2025. Here’s how to build yours!

two & a half gamers – Web Shops make up 30% of game revenue in 2025. Here’s how to build

16. April 2025
Vertex Games’s Matching Story scaled to $300K 🤑 revenue a day after nearly 3 years in soft launch.

Vertex Games’s Matching Story scaled to $300K 🤑 revenue a day after nearly 3 years in soft launch.

16. April 2025
Supercell used to be the gold standard. Now, it’s 𝗵𝗮𝗿𝗱 𝘁𝗼 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲 the company at all.👇

Supercell used to be the gold standard. Now, it’s 𝗵𝗮𝗿𝗱 𝘁𝗼 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲 the company at all.👇

15. April 2025
The whole Merge subgenre did $83 Mil. IAP revenue 🤑 last month.

The whole Merge subgenre did $83 Mil. IAP revenue 🤑 last month.

14. April 2025
Matching Story is a Masterclass. 🤑 $𝟭𝟬𝟬 𝗠𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗮 𝗚𝗮𝗺𝗲 𝗧𝗵𝗮𝘁 𝗧𝗼𝗼𝗸 𝟮 𝗬𝗘𝗔𝗥𝗦 𝘁𝗼 𝗟𝗮𝘂𝗻𝗰𝗵!?

Matching Story is a Masterclass. 🤑 $𝟭𝟬𝟬 𝗠𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗮 𝗚𝗮𝗺𝗲 𝗧𝗵𝗮𝘁 𝗧𝗼𝗼𝗸 𝟮 𝗬𝗘𝗔𝗥𝗦 𝘁𝗼 𝗟𝗮𝘂𝗻𝗰𝗵!?

14. April 2025
two & a half gamers – 🎮 Matching Story review: The 2-Year Soft Launch That Turned Into a $100 Million Match-3 Success

two & a half gamers – 🎮 Matching Story review: The 2-Year Soft Launch That Turned Into a $100 Million

14. April 2025
Supercell’s Clash of Clans just had a massive update this week, not only because the WWE

Supercell’s Clash of Clans just had a massive update this week, not only because the WWE

13. April 2025
𝗡𝗲𝗮𝗿-𝗗𝗲𝗮𝘁𝗵, 𝗔𝗜 𝗚𝗶𝗿𝗹𝘀 & 𝗜𝗤 𝗧𝗲𝘀𝘁𝘀: 𝗪𝗵𝗮𝘁’𝘀 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗥𝗶𝗴𝗵𝘁 𝗡𝗼𝘄?

𝗡𝗲𝗮𝗿-𝗗𝗲𝗮𝘁𝗵, 𝗔𝗜 𝗚𝗶𝗿𝗹𝘀 & 𝗜𝗤 𝗧𝗲𝘀𝘁𝘀: 𝗪𝗵𝗮𝘁’𝘀 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗥𝗶𝗴𝗵𝘁 𝗡𝗼𝘄?

12. April 2025
Currently the most impactful usage of AI in mobile gaming continues to be in marketing creatives. 

Currently the most impactful usage of AI in mobile gaming continues to be in marketing creatives. 

11. April 2025
𝗪𝗵𝗼 𝗱𝗶𝗱 𝗶𝘁 𝗳𝗶𝗿𝘀𝘁? 𝗔𝗻𝗱 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗲𝘃𝗲𝗻 𝗺𝗮𝘁𝘁𝗲𝗿 𝗮𝗻𝘆𝗺𝗼𝗿𝗲?

𝗪𝗵𝗼 𝗱𝗶𝗱 𝗶𝘁 𝗳𝗶𝗿𝘀𝘁? 𝗔𝗻𝗱 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗲𝘃𝗲𝗻 𝗺𝗮𝘁𝘁𝗲𝗿 𝗮𝗻𝘆𝗺𝗼𝗿𝗲?

11. April 2025
two & a half gamers – The Secret Sauce Behind $30M/Month Mobile Hits 🧪 Creative trends in Mobile Games – March 2025

two & a half gamers – The Secret Sauce Behind $30M/Month Mobile Hits 🧪 Creative trends in Mobile Games –

10. April 2025
MIXI, Inc ‘s Monster Strike just hit $8 Billion 🤑 in lifetime revenue this month.

MIXI, Inc ‘s Monster Strike just hit $8 Billion 🤑 in lifetime revenue this month.

10. April 2025
two & a half gamers – How to Unlock Hidden Ad Revenue in Google AdMob. Step-by-Step Walkthrough by Felix Braberg

two & a half gamers – How to Unlock Hidden Ad Revenue in Google AdMob. Step-by-Step Walkthrough by Felix Braberg

9. April 2025
Estoty’s I am Cat and I am Security are currently making $300K a day 🤑 in ad revenue together with 500K downloads a day.

Estoty’s I am Cat and I am Security are currently making $300K a day 🤑 in ad revenue together with

9. April 2025
MAU VEGAS 2025 We are going! 𝗧𝗵𝗿𝗶𝗹𝗹𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝘂𝗻𝗰𝗶𝗹 𝗳𝗼𝗿 𝗠𝗔𝗨 𝗩𝗲𝗴𝗮𝘀 𝟮𝟬𝟮𝟱

MAU VEGAS 2025 We are going! 𝗧𝗵𝗿𝗶𝗹𝗹𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝘂𝗻𝗰𝗶𝗹 𝗳𝗼𝗿 𝗠𝗔𝗨 𝗩𝗲𝗴𝗮𝘀 𝟮𝟬𝟮𝟱

9. April 2025
Warning ☢️ Heavy Game Design post ahead 😁 How does PvP counter play systems work? 

Warning ☢️ Heavy Game Design post ahead 😁 How does PvP counter play systems work? 

8. April 2025
The 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟰 are here. 𝗜 𝗕𝘂𝗶𝗹𝘁 𝗮 𝗢𝗻𝗲-𝗣𝗲𝗿𝘀𝗼𝗻 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝘁𝗼 €𝟭.𝟲𝗠 — Here’s what actually matters & how you can do it too 👇

The 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟰 are here. 𝗜 𝗕𝘂𝗶𝗹𝘁 𝗮 𝗢𝗻𝗲-𝗣𝗲𝗿𝘀𝗼𝗻 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝘁𝗼 €𝟭.𝟲𝗠 — Here’s what actually matters & how

8. April 2025
Pokémon TCG pocket just crossed $500 Mil. 🤑 lifetime revenue this month

Pokémon TCG pocket just crossed $500 Mil. 🤑 lifetime revenue this month

7. April 2025
🐱 𝗙𝗿𝗼𝗺 𝗩𝗥 𝗠𝗲𝗺𝗲 𝘁𝗼 $𝟯𝟬𝟬𝗞/𝗗𝗮𝘆 𝗠𝗼𝗯𝗶𝗹𝗲 𝗠𝗼𝗻𝘀𝘁𝗲𝗿𝘀. 𝗠𝗘𝗢𝗪! 🤑

🐱 𝗙𝗿𝗼𝗺 𝗩𝗥 𝗠𝗲𝗺𝗲 𝘁𝗼 $𝟯𝟬𝟬𝗞/𝗗𝗮𝘆 𝗠𝗼𝗯𝗶𝗹𝗲 𝗠𝗼𝗻𝘀𝘁𝗲𝗿𝘀. 𝗠𝗘𝗢𝗪! 🤑

7. April 2025
two & a half gamers – From VR Meme to Mobile Empire – How I Am Cat & I am Security Took Over TikTok AND App Stores

two & a half gamers – From VR Meme to Mobile Empire – How I Am Cat & I am

7. April 2025
Century Games’s Kingshot already scaled past $300K 🤑 a day in revenue

Century Games’s Kingshot already scaled past $300K 🤑 a day in revenue

5. April 2025
𝗞𝗟𝗜𝗡𝗚 𝗘𝗫𝗧𝗘𝗡𝗗 𝗙𝗘𝗔𝗧𝗨𝗥𝗘 now available → Generate up to 3 minutes by 5-second increments.

𝗞𝗟𝗜𝗡𝗚 𝗘𝗫𝗧𝗘𝗡𝗗 𝗙𝗘𝗔𝗧𝗨𝗥𝗘 now available → Generate up to 3 minutes by 5-second increments.

5. April 2025
Microfun’s Gossip Harbor just breached $1,5 Mil. 🤑 revenue a day

Microfun’s Gossip Harbor just breached $1,5 Mil. 🤑 revenue a day

4. April 2025
🎯 Century’s latest title that’s already 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝘁𝗼 $𝟯𝟬𝟬𝗞/𝗱𝗮𝘆 𝗮𝗻𝗱 𝗰𝗹𝗶𝗺𝗯𝗶𝗻𝗴. 🤑 What happens when you combine 𝗔𝗿𝗰𝗵𝗲𝗿𝗼, 𝗜𝗱𝗹𝗲, 𝗮𝗻𝗱 𝟰𝗫 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆?

🎯 Century’s latest title that’s already 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝘁𝗼 $𝟯𝟬𝟬𝗞/𝗱𝗮𝘆 𝗮𝗻𝗱 𝗰𝗹𝗶𝗺𝗯𝗶𝗻𝗴. 🤑 What happens when you combine 𝗔𝗿𝗰𝗵𝗲𝗿𝗼, 𝗜𝗱𝗹𝗲, 𝗮𝗻𝗱

4. April 2025
two & a half gamers – Kingshot’s Insane Genre Mix Explained! How Century Games’ New 4X Hooks Players & Payers

two & a half gamers – Kingshot’s Insane Genre Mix Explained! How Century Games’ New 4X Hooks Players & Payers

3. April 2025
Screwdom 3D by iKame Global scaled to $300K a day 🤑 revenue and 180K downloads a day

Screwdom 3D by iKame Global scaled to $300K a day 🤑 revenue and 180K downloads a day

3. April 2025
🔥”𝗦𝗮𝘃𝗲 𝗠𝗲” 𝗔𝗞𝗔 “𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗞𝗶𝗻𝗴” 𝘁𝗿𝗲𝗻𝗱 𝗴𝗿𝗲𝘄 𝘃𝗲𝗿𝘆 𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝗶𝗻 𝟮𝟬𝟮𝟰.

🔥”𝗦𝗮𝘃𝗲 𝗠𝗲” 𝗔𝗞𝗔 “𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗞𝗶𝗻𝗴” 𝘁𝗿𝗲𝗻𝗱 𝗴𝗿𝗲𝘄 𝘃𝗲𝗿𝘆 𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝗶𝗻 𝟮𝟬𝟮𝟰.

3. April 2025
two & a half gamers – Your ads are boring! 5 Inspiration Tricks to Ignite Your Creative Strategy by Matej Lancaric

two & a half gamers – Your ads are boring! 5 Inspiration Tricks to Ignite Your Creative Strategy by Matej

2. April 2025
Voodoo recently introduced an update to Block Jam 3D

Voodoo recently introduced an update to Block Jam 3D

2. April 2025
Sensor Tower recently released a 50-page report about the state of mobile gaming in 2025.

Sensor Tower recently released a 50-page report about the state of mobile gaming in 2025.

2. April 2025
𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗣𝗹𝗮𝘆𝗮𝗯𝗹𝗲 𝘁𝗿𝗲𝗻𝗱𝘀 𝗯𝗲𝗹𝗼𝘄!I look at 𝗧𝗢𝗣 𝗴𝗮𝗺𝗲𝘀 & 𝗮𝗽𝗽𝘀.𝗧𝗼𝗽 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: 

𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗣𝗹𝗮𝘆𝗮𝗯𝗹𝗲 𝘁𝗿𝗲𝗻𝗱𝘀 𝗯𝗲𝗹𝗼𝘄!I look at 𝗧𝗢𝗣 𝗴𝗮𝗺𝗲𝘀 & 𝗮𝗽𝗽𝘀.𝗧𝗼𝗽 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: 

1. April 2025
💸 𝗧𝗵𝗶𝘀 𝗺𝗼𝗯𝗶𝗹𝗲 𝗴𝗮𝗺𝗲 𝘁𝘂𝗿𝗻𝗲𝗱 𝗶𝗻𝘁𝗼 𝗮 𝗠𝗢𝗡𝗘𝗬 𝗣𝗥𝗜𝗡𝗧𝗜𝗡𝗚 𝗠𝗔𝗖𝗛𝗜𝗡𝗘 𝗶𝗻 𝗷𝘂𝘀𝘁 𝟯 𝗺𝗼𝗻𝘁𝗵𝘀.

💸 𝗧𝗵𝗶𝘀 𝗺𝗼𝗯𝗶𝗹𝗲 𝗴𝗮𝗺𝗲 𝘁𝘂𝗿𝗻𝗲𝗱 𝗶𝗻𝘁𝗼 𝗮 𝗠𝗢𝗡𝗘𝗬 𝗣𝗥𝗜𝗡𝗧𝗜𝗡𝗚 𝗠𝗔𝗖𝗛𝗜𝗡𝗘 𝗶𝗻 𝗷𝘂𝘀𝘁 𝟯 𝗺𝗼𝗻𝘁𝗵𝘀.

31. March 2025
💫 Ad Monetization rapid-fire knowledge. 🎓🫶

💫 Ad Monetization rapid-fire knowledge. 🎓🫶

31. March 2025
two & a half gamers – Screwdom 3D Is PRINTING MONEY! 💸 Vietnam’s Game Devs Just Raised the Bar

two & a half gamers – Screwdom 3D Is PRINTING MONEY! 💸 Vietnam’s Game Devs Just Raised the Bar

31. March 2025
𝗧𝗵𝗲 𝗡𝗲𝘄 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗶𝗺𝗮𝗴𝗲 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝗶𝘀 𝗜𝗡𝗦𝗔𝗡𝗘! The future is now. Oh, wait?!

𝗧𝗵𝗲 𝗡𝗲𝘄 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗶𝗺𝗮𝗴𝗲 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝗶𝘀 𝗜𝗡𝗦𝗔𝗡𝗘! The future is now. Oh, wait?!

30. March 2025
Last Z Survival Shooter 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘁𝗼 🚀 $𝟯𝟬𝟬/𝗱𝗮𝘆 𝗿𝗲𝘃𝗲𝗻𝘂𝗲.

Last Z Survival Shooter 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘁𝗼 🚀 $𝟯𝟬𝟬/𝗱𝗮𝘆 𝗿𝗲𝘃𝗲𝗻𝘂𝗲.

29. March 2025
AI cuteness overload 🤩 Is this a new trend with AI creatives?

AI cuteness overload 🤩 Is this a new trend with AI creatives?

29. March 2025
𝗔𝗜 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲. It is an efficient way to test hooks.

𝗔𝗜 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲. It is an efficient way to test hooks.

28. March 2025
Rivergame’s Last Z Survival Shooter already scaled to $300K 🤑 a day in revenue.

Rivergame’s Last Z Survival Shooter already scaled to $300K 🤑 a day in revenue.

28. March 2025
two & a half gamers – Top Girl meets Last War! Last Z: Survival Shooter review

two & a half gamers – Top Girl meets Last War! Last Z: Survival Shooter review

27. March 2025
Warning ☢️ Heavy Game Design podcast ahead 😁

Warning ☢️ Heavy Game Design podcast ahead 😁

27. March 2025
two & a half gamers – Mastering Effective Spend Depth in Gaming by Jakub Remiar

two & a half gamers – Mastering Effective Spend Depth in Gaming by Jakub Remiar

26. March 2025
Supercell global launched Moco last week

Supercell global launched Moco last week

26. March 2025
𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗨𝗔! Creator programs. “𝗢𝗿𝗴𝗮𝗻𝗶𝗰𝘀”. Roblox, Fortnite, MY.GAMES, and Supercell recruited over 𝟭𝟬𝟬𝟬 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀. Why? 👇

𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗨𝗔! Creator programs. “𝗢𝗿𝗴𝗮𝗻𝗶𝗰𝘀”. Roblox, Fortnite, MY.GAMES, and Supercell recruited over 𝟭𝟬𝟬𝟬 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀. Why? 👇

26. March 2025
Rivergame’s portfolio is crossing 🤑 $7 Mil. revenue a day this month! 

Rivergame’s portfolio is crossing 🤑 $7 Mil. revenue a day this month! 

25. March 2025
Supercell global launched Moco last week, their Action RPG

Supercell global launched Moco last week, their Action RPG

25. March 2025
Supercell’s Mo.co is out now. 𝗜𝘀 𝘁𝗵𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗯𝗶𝗹𝗹𝗶𝗼𝗻-𝗱𝗼𝗹𝗹𝗮𝗿 𝗴𝗮𝗺𝗲? 

Supercell’s Mo.co is out now. 𝗜𝘀 𝘁𝗵𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗯𝗶𝗹𝗹𝗶𝗼𝗻-𝗱𝗼𝗹𝗹𝗮𝗿 𝗴𝗮𝗺𝗲? 

24. March 2025
two & a half gamers – Supercell’s Mo.co: Exciting new global launch. Is this the next billion-dollar game?

two & a half gamers – Supercell’s Mo.co: Exciting new global launch. Is this the next billion-dollar game?

24. March 2025
two & a half gamers – A Human-Centric Approach to Mobile gaming industry by Ömer Yakabagi

two & a half gamers – A Human-Centric Approach to Mobile gaming industry by Ömer Yakabagi

23. March 2025
Is Block 🟥 the new Match3? Block Blast by Hungry Studio continues to scale past 1,2 Mil. downloads a day 🤑

Is Block 🟥 the new Match3? Block Blast by Hungry Studio continues to scale past 1,2 Mil. downloads a day

22. March 2025
This is a great spin on this evergreen concept from Habby. 𝗛𝘆𝗽𝗲𝗿𝗰𝗮𝘀𝘂𝗮𝗹 𝗡𝗼𝗼𝗯 𝘃𝘀. 𝗣𝗿𝗼 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 𝘀𝘁𝗶𝗹𝗹 𝘄𝗼𝗿𝗸𝘀 across different genres.

This is a great spin on this evergreen concept from Habby. 𝗛𝘆𝗽𝗲𝗿𝗰𝗮𝘀𝘂𝗮𝗹 𝗡𝗼𝗼𝗯 𝘃𝘀. 𝗣𝗿𝗼 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 𝘀𝘁𝗶𝗹𝗹 𝘄𝗼𝗿𝗸𝘀 across

21. March 2025
Soft-launch Sonar #8 📡 is back with 12 brand new soft launched games with no particular filter 😅

Soft-launch Sonar #8 📡 is back with 12 brand new soft launched games with no particular filter 😅

21. March 2025
two & a half gamers – Softlaunch Sonar #8 – Exploring the Latest Game Releases & Innovations

two & a half gamers – Softlaunch Sonar #8 – Exploring the Latest Game Releases & Innovations

21. March 2025
two & a half gamers – Exploring Match Villains: A New Contender for THE Casual Throne

two & a half gamers – Exploring Match Villains: A New Contender for THE Casual Throne

21. March 2025
Warning ☢️ Heavy Game Design post ahead 😁

Warning ☢️ Heavy Game Design post ahead 😁

20. March 2025
Match Villains by Good Job Games already scaled to $60K per day 🤑

Match Villains by Good Job Games already scaled to $60K per day 🤑

19. March 2025
The mobile games “I am Cat” and “I am Security” are each doing 600K downloads a day 🙀

The mobile games “I am Cat” and “I am Security” are each doing 600K downloads a day 🙀

18. March 2025
Good Job Games received $23 mil investment & 𝗠𝗮𝘁𝗰𝗵 𝗩𝗶𝗹𝗹𝗮𝗶𝗻𝘀 𝗶𝘀 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝘁𝗼 🚀 $𝟲𝟬-𝟳𝟬𝗸/𝗱𝗮𝘆 🤑

Good Job Games received $23 mil investment & 𝗠𝗮𝘁𝗰𝗵 𝗩𝗶𝗹𝗹𝗮𝗶𝗻𝘀 𝗶𝘀 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝘁𝗼 🚀 $𝟲𝟬-𝟳𝟬𝗸/𝗱𝗮𝘆 🤑

18. March 2025
THE Creative Bible: How to win in 2025? 𝗙𝘂𝗹𝗹 𝗴𝘂𝗶𝗱𝗲 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗲𝗰𝗿𝗲𝘀𝗲 𝗖𝗣𝗜𝘀 𝗯𝘆 𝟳𝟬% 𝗮𝗻𝗱 𝘁𝗿𝗶𝗽𝗹𝗲 𝘆𝗼𝘂𝗿 𝗗𝟳 𝗥𝗢𝗔𝗦 – Real data inside 👇

THE Creative Bible: How to win in 2025? 𝗙𝘂𝗹𝗹 𝗴𝘂𝗶𝗱𝗲 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗲𝗰𝗿𝗲𝘀𝗲 𝗖𝗣𝗜𝘀 𝗯𝘆 𝟳𝟬% 𝗮𝗻𝗱 𝘁𝗿𝗶𝗽𝗹𝗲 𝘆𝗼𝘂𝗿 𝗗𝟳

18. March 2025
IP infringement taken to a new level ⚠️ 

IP infringement taken to a new level ⚠️ 

17. March 2025
𝗔𝗜 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻. 𝗛𝗼𝘄 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗶𝗱𝗷𝗼𝘂𝗿𝗻𝗲𝘆? 👇

𝗔𝗜 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻. 𝗛𝗼𝘄 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗶𝗱𝗷𝗼𝘂𝗿𝗻𝗲𝘆? 👇

17. March 2025
𝗧𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗴𝗮𝗺𝗲𝘀. 𝗪𝗵𝗲𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗶𝗺𝗲 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝘆𝗼𝘂𝗿 𝗴𝗮𝗺𝗲? 👇

𝗧𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗴𝗮𝗺𝗲𝘀. 𝗪𝗵𝗲𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗶𝗺𝗲 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝘆𝗼𝘂𝗿 𝗴𝗮𝗺𝗲? 👇

16. March 2025
Warning ☢️ Heavy Game Design post ahead 😁 Royal Match’s 👑 event

Warning ☢️ Heavy Game Design post ahead 😁 Royal Match’s 👑 event

15. March 2025
𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? 👇

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? 👇

15. March 2025
All in Hole by Homa scaled to $300K a day 🤑

All in Hole by Homa scaled to $300K a day 🤑

14. March 2025
𝗧𝗵𝗶𝘀 𝗵𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺-𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 for user acquisition (UA) campaigns.👇

𝗧𝗵𝗶𝘀 𝗵𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺-𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 for user acquisition (UA) campaigns.👇

14. March 2025
two & a half gamers – The Art of Scaling Games: When to scale your game?

two & a half gamers – The Art of Scaling Games: When to scale your game?

13. March 2025
two & a half gamers – A Beginners Guide to Ad Monetization: The Fundamentals by Felix Braberg

two & a half gamers – A Beginners Guide to Ad Monetization: The Fundamentals by Felix Braberg

12. March 2025
Tripledot Studios is making around 1,3 Mil. a day 🤑

Tripledot Studios is making around 1,3 Mil. a day 🤑

12. March 2025
🤯Is Goods Sort Puzzle from Vietnam🇻🇳 on track for a $100+ million run rate this year?🤯

🤯Is Goods Sort Puzzle from Vietnam🇻🇳 on track for a $100+ million run rate this year?🤯

12. March 2025
𝟭-𝗵𝗼𝘂𝗿 𝟭:𝟭 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗽𝗮𝗶𝗱 𝘆𝗲𝗮𝗿𝗹𝘆 𝘀𝘂𝗯𝘀 𝗶𝘀 𝗵𝗲𝗿𝗲!

𝟭-𝗵𝗼𝘂𝗿 𝟭:𝟭 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗽𝗮𝗶𝗱 𝘆𝗲𝗮𝗿𝗹𝘆 𝘀𝘂𝗯𝘀 𝗶𝘀 𝗵𝗲𝗿𝗲!

12. March 2025
Magic Sort by Grand Games continues to scale to $120K per day 🤑

Magic Sort by Grand Games continues to scale to $120K per day 🤑

11. March 2025
Tripledot Studios 𝗺𝗮𝗸𝗶𝗻𝗴 🤑 𝟭.𝟯 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗨𝗦𝗗 𝗽𝗲𝗿 𝗱𝗮𝘆. 😱 𝗬𝗲𝘀, 𝟭.𝟯 𝗺𝗶𝗹!

Tripledot Studios 𝗺𝗮𝗸𝗶𝗻𝗴 🤑 𝟭.𝟯 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗨𝗦𝗗 𝗽𝗲𝗿 𝗱𝗮𝘆. 😱 𝗬𝗲𝘀, 𝟭.𝟯 𝗺𝗶𝗹!

11. March 2025
AI marketing creatives are continuing to spread like wildfire 🔥 in mobile gaming space.

AI marketing creatives are continuing to spread like wildfire 🔥 in mobile gaming space.

10. March 2025
two & a half gamers – Who is Tripledot & what do they do? The History, games portfolio & estimated profits

two & a half gamers – Who is Tripledot & what do they do? The History, games portfolio & estimated profits

10. March 2025
The future of video production is here. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝗲 𝟭𝟱𝟬𝟬 𝘃𝗶𝗱𝗲𝗼𝘀 𝗽𝗲𝗿 𝘄𝗲𝗲𝗸 𝗻𝗼𝘄. 

The future of video production is here. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝗲 𝟭𝟱𝟬𝟬 𝘃𝗶𝗱𝗲𝗼𝘀 𝗽𝗲𝗿 𝘄𝗲𝗲𝗸 𝗻𝗼𝘄. 

10. March 2025
Love & Deepspace did $30 Mil. 🤑 revenue last month and its the undisputed #1 game 🏆 in the interactive story genre. 

Love & Deepspace did $30 Mil. 🤑 revenue last month and its the undisputed #1 game 🏆 in the interactive

7. March 2025
two & a half gamers – Love & Deep Space: The success of Otome Games. A very heavy RPG with dating mechanics & ASMR systems

two & a half gamers – Love & Deep Space: The success of Otome Games. A very heavy RPG with

7. March 2025
Vita Mahjong already scaled past $150K a day 🤑 in ad revenue and its doing 400K 😱 downloads a day.

Vita Mahjong already scaled past $150K a day 🤑 in ad revenue and its doing 400K 😱 downloads a day.

6. March 2025
THE Creative Bible: How to win in 2025? 𝗙𝘂𝗹𝗹 𝗴𝘂𝗶𝗱𝗲 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗲𝗰𝗿𝗲𝘀𝗲 𝗖𝗣𝗜𝘀 𝗯𝘆 𝟳𝟬% 𝗮𝗻𝗱 𝘁𝗿𝗶𝗽𝗹𝗲 𝘆𝗼𝘂𝗿 𝗗𝟳 𝗥𝗢𝗔𝗦 – Real data inside 👇

THE Creative Bible: How to win in 2025? 𝗙𝘂𝗹𝗹 𝗴𝘂𝗶𝗱𝗲 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗲𝗰𝗿𝗲𝘀𝗲 𝗖𝗣𝗜𝘀 𝗯𝘆 𝟳𝟬% 𝗮𝗻𝗱 𝘁𝗿𝗶𝗽𝗹𝗲 𝘆𝗼𝘂𝗿 𝗗𝟳

6. March 2025
two & a half gamers – Revolutionizing Video Production & AI UGC with Poolday.AI

two & a half gamers – Revolutionizing Video Production & AI UGC with Poolday.AI

5. March 2025
Vita Mahjong earning 🤑 $200k+ in Ads or more?! WOW

Vita Mahjong earning 🤑 $200k+ in Ads or more?! WOW

3. March 2025
In the last 5 years we have seen more than 10 Bil. downloads 🤑

In the last 5 years we have seen more than 10 Bil. downloads 🤑

3. March 2025
two & a half gamers – Vita Mahjong Game Review: Ads in Gaming? Yes!

two & a half gamers – Vita Mahjong Game Review: Ads in Gaming? Yes!

3. March 2025
𝗛𝗲𝗿𝗼 𝗪𝗮𝗿𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 🤑 $𝟲𝟬𝟬𝗸/𝗱𝗮𝘆 𝗮𝗴𝗮𝗶𝗻 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗶𝗻𝗴.

𝗛𝗲𝗿𝗼 𝗪𝗮𝗿𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 🤑 $𝟲𝟬𝟬𝗸/𝗱𝗮𝘆 𝗮𝗴𝗮𝗶𝗻 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗶𝗻𝗴.

28. February 2025
Yesterday Supercell teased their new game called “Boat Game” ⛵

Yesterday Supercell teased their new game called “Boat Game” ⛵

28. February 2025
two & a half gamers – Rise of Vietnam: Mobile Gaming Boom—Key Players, Winning Strategies & What’s Next

two & a half gamers – Rise of Vietnam: Mobile Gaming Boom—Key Players, Winning Strategies & What’s Next

27. February 2025
𝗢𝗵 𝘄𝗼𝘄! 𝗦𝗼𝗺𝗲𝗼𝗻𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝗺𝗮𝗱𝗲 𝘁𝗵𝗲 𝗲𝗳𝗳𝗼𝗿𝘁 𝘁𝗼 𝗮𝘁𝘁𝗮𝗰𝗸 AppLovin.

𝗢𝗵 𝘄𝗼𝘄! 𝗦𝗼𝗺𝗲𝗼𝗻𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝗺𝗮𝗱𝗲 𝘁𝗵𝗲 𝗲𝗳𝗳𝗼𝗿𝘁 𝘁𝗼 𝗮𝘁𝘁𝗮𝗰𝗸 AppLovin.

27. February 2025
Goods Puzzle by FALCON GAME STUDIO already scaled past $300K a day 🤑

Goods Puzzle by FALCON GAME STUDIO already scaled past $300K a day 🤑

27. February 2025
two & a half gamers – Publishing 101: What Game to Build, Why, and Which Publisher is Right for You by John Wright

two & a half gamers – Publishing 101: What Game to Build, Why, and Which Publisher is Right for You

26. February 2025
𝗛𝗼𝘄 𝘁𝗼 𝗯𝗿𝗲𝗮𝗸 𝘁𝗵𝗲 𝗰𝗵𝗮𝗿𝘁𝘀 𝗶𝗻 𝟮𝟬𝟮𝟱 𝗳𝗼𝗿 𝗵𝘆𝗯𝗿𝗶𝗱 𝗮𝗻𝗱 𝗵𝘆𝗽𝗲𝗿-𝗰𝗮𝘀𝘂𝗮𝗹 𝗴𝗮𝗺𝗲𝘀?

𝗛𝗼𝘄 𝘁𝗼 𝗯𝗿𝗲𝗮𝗸 𝘁𝗵𝗲 𝗰𝗵𝗮𝗿𝘁𝘀 𝗶𝗻 𝟮𝟬𝟮𝟱 𝗳𝗼𝗿 𝗵𝘆𝗯𝗿𝗶𝗱 𝗮𝗻𝗱 𝗵𝘆𝗽𝗲𝗿-𝗰𝗮𝘀𝘂𝗮𝗹 𝗴𝗮𝗺𝗲𝘀?

26. February 2025
Warning ☢️ Heavy Game Design post ahead 😁

Warning ☢️ Heavy Game Design post ahead 😁

25. February 2025
𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗶𝗻 𝗰𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗽𝗹𝗮𝘆𝗮𝗯𝗹𝗲𝘀? 𝗪𝗵𝗮𝘁 𝘁𝗼𝗽 𝗴𝗮𝗺𝗲𝘀 𝗮𝗿𝗲 𝘂𝘀𝗶𝗻𝗴 𝗶𝗻 𝗽𝗹𝗮𝘆𝗮𝗯𝗹𝗲𝘀? 👇

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗶𝗻 𝗰𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗽𝗹𝗮𝘆𝗮𝗯𝗹𝗲𝘀? 𝗪𝗵𝗮𝘁 𝘁𝗼𝗽 𝗴𝗮𝗺𝗲𝘀 𝗮𝗿𝗲 𝘂𝘀𝗶𝗻𝗴 𝗶𝗻 𝗽𝗹𝗮𝘆𝗮𝗯𝗹𝗲𝘀? 👇

25. February 2025
Is Goods Puzzle Sort Challenge by FALCON GAME STUDIO a 🤑 𝗺𝗼𝗻𝗲𝘆 𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴 𝗺𝗮𝗰𝗵𝗶𝗻𝗲?

Is Goods Puzzle Sort Challenge by FALCON GAME STUDIO a 🤑 𝗺𝗼𝗻𝗲𝘆 𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴 𝗺𝗮𝗰𝗵𝗶𝗻𝗲?

24. February 2025
two & a half gamers – Goods Puzzle Sort Challenge Review: Innovative Puzzle Game

two & a half gamers – Goods Puzzle Sort Challenge Review: Innovative Puzzle Game

24. February 2025
𝗞𝗟𝗜𝗡𝗚 𝗘𝗟𝗘𝗠𝗘𝗡𝗧𝗦 → This is a different way to create. 

𝗞𝗟𝗜𝗡𝗚 𝗘𝗟𝗘𝗠𝗘𝗡𝗧𝗦 → This is a different way to create. 

23. February 2025
Candy Crush Solitaire made just 💰 $𝟯𝟵𝟬𝗞 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗼𝗻 𝟯.𝟯 𝗠𝗶𝗹. 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝘀

Candy Crush Solitaire made just 💰 $𝟯𝟵𝟬𝗞 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗼𝗻 𝟯.𝟯 𝗠𝗶𝗹. 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝘀

21. February 2025
𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭? Today, it’s different. We are diving into the Hero Wars vs Whiteout Survival case.

𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭? Today, it’s different. We are diving into the Hero Wars vs Whiteout Survival case.

21. February 2025
Candy Crush Solitaire by King had it global launch two weeks ago (Feb.6th).

Candy Crush Solitaire by King had it global launch two weeks ago (Feb.6th).

21. February 2025
two & a half gamers – Candy Crush Solitaire: The Solitaire Showdown on a Gaming Battlefield

two & a half gamers – Candy Crush Solitaire: The Solitaire Showdown on a Gaming Battlefield

20. February 2025
Scopely is in talks to buy Pokémon GO from Niantic, Inc. for $3,5 Bil. 🤑 according to Bloomberg.

Scopely is in talks to buy Pokémon GO from Niantic, Inc. for $3,5 Bil. 🤑 according to Bloomberg.

20. February 2025
WHAT?! I just created 𝟮𝟬𝟬 𝗮𝗱𝘀 𝗶𝗻 𝘂𝗻𝗱𝗲𝗿 𝟮 𝗺𝗶𝗻𝘂𝘁𝗲𝘀—thanks to this unstoppable AI Agent!

WHAT?! I just created 𝟮𝟬𝟬 𝗮𝗱𝘀 𝗶𝗻 𝘂𝗻𝗱𝗲𝗿 𝟮 𝗺𝗶𝗻𝘂𝘁𝗲𝘀—thanks to this unstoppable AI Agent!

19. February 2025
AI usage in mobile game creatives is increasing as we speak. 

AI usage in mobile game creatives is increasing as we speak. 

19. February 2025
11 tips for Killer UA operations (Q1 2025) That’s it, 𝗻𝗼 𝗕𝗦 & 𝗯𝗿𝘂𝘁𝗮𝗹𝗹𝘆 𝗵𝗼𝗻𝗲𝘀𝘁!

11 tips for Killer UA operations (Q1 2025) That’s it, 𝗻𝗼 𝗕𝗦 & 𝗯𝗿𝘂𝘁𝗮𝗹𝗹𝘆 𝗵𝗼𝗻𝗲𝘀𝘁!

18. February 2025
𝗨𝗚𝗖 -> 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗨𝗔 𝘃𝗶𝗱𝗲𝗼𝘀. Creative trends for January 2025 are live

𝗨𝗚𝗖 -> 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗨𝗔 𝘃𝗶𝗱𝗲𝗼𝘀. Creative trends for January 2025 are live

17. February 2025
two & a half gamers – Creative Trends in Mobile gaming – January 2025

two & a half gamers – Creative Trends in Mobile gaming – January 2025

17. February 2025
𝗗𝗶𝗱𝗻’𝘁 𝗲𝘅𝗽𝗲𝗰𝘁 𝗔𝗜 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗱𝗿𝗮𝘀𝘁𝗶𝗰𝗮𝗹𝗹𝘆 💀

𝗗𝗶𝗱𝗻’𝘁 𝗲𝘅𝗽𝗲𝗰𝘁 𝗔𝗜 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗱𝗿𝗮𝘀𝘁𝗶𝗰𝗮𝗹𝗹𝘆 💀

16. February 2025
𝗨𝗔 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻. Yes. Still very important.

𝗨𝗔 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻. Yes. Still very important.

15. February 2025
Yesterday AppLovin announced that it is selling it’s whole gaming portfolio for $900 mil. 🤑

Yesterday AppLovin announced that it is selling it’s whole gaming portfolio for $900 mil. 🤑

14. February 2025
𝗦𝗰𝗿𝗲𝘄 𝗣𝘂𝘇𝘇𝗹𝗲 & 𝗠𝗮𝗸𝗲𝗼𝘃𝗲𝗿 & 𝗠𝗮𝘁𝗰𝗵𝟯𝗗 𝗴𝗮𝗺𝗲𝘀 𝘁𝗿𝗲𝗻𝗱 is here! 👇

𝗦𝗰𝗿𝗲𝘄 𝗣𝘂𝘇𝘇𝗹𝗲 & 𝗠𝗮𝗸𝗲𝗼𝘃𝗲𝗿 & 𝗠𝗮𝘁𝗰𝗵𝟯𝗗 𝗴𝗮𝗺𝗲𝘀 𝘁𝗿𝗲𝗻𝗱 is here! 👇

14. February 2025
two & a half gamers – Key aspects for Mobile Game Growth in 2025: UA, speed, monetization & globalization with Airbridge

two & a half gamers – Key aspects for Mobile Game Growth in 2025: UA, speed, monetization & globalization with

14. February 2025
While the 4X war rages on ⚔️ between Last War and Whiteout Survival, both doing well over $110 Mil. a month 🤑

While the 4X war rages on ⚔️ between Last War and Whiteout Survival, both doing well over $110 Mil. a

13. February 2025
𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗨𝗔? This is for you!

𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗨𝗔? This is for you!

13. February 2025
two & a half gamers – A Beginners Guide to UA: The Fundamentals by Matej Lancaric

two & a half gamers – A Beginners Guide to UA: The Fundamentals by Matej Lancaric

12. February 2025
With the rise of AppLovin & 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗼𝗻 𝗦𝗗𝗞 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝘀

With the rise of AppLovin & 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗼𝗻 𝗦𝗗𝗞 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝘀

11. February 2025
𝗦𝘁𝗮𝘁𝗶𝗰 𝘁𝗼 𝘃𝗶𝗱𝗲𝗼 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗲𝗻 𝟭𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀. 👇

𝗦𝘁𝗮𝘁𝗶𝗰 𝘁𝗼 𝘃𝗶𝗱𝗲𝗼 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗲𝗻 𝟭𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀. 👇

10. February 2025
𝗖𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝟰𝗫 𝗰𝗼𝗱𝗲: 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 𝗗𝗼𝗹𝗹𝗮𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 🤑

𝗖𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝟰𝗫 𝗰𝗼𝗱𝗲: 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 𝗗𝗼𝗹𝗹𝗮𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 🤑

10. February 2025
two & a half gamers – Cracking the 4X Code: Billion Dollar Strategy (2.5gamers x ‪@GameMakersDev‬ crossover)

two & a half gamers – Cracking the 4X Code: Billion Dollar Strategy (2.5gamers x ‪@GameMakersDev‬ crossover)

10. February 2025
I’ve decided to share all the top learnings from 2024 to help you improve in 2025. 

I’ve decided to share all the top learnings from 2024 to help you improve in 2025. 

9. February 2025
𝗪𝗵𝗼 𝗗𝗶𝗱 𝗜𝘁 𝗙𝗶𝗿𝘀𝘁? Park Match and Block Jam 3D

𝗪𝗵𝗼 𝗗𝗶𝗱 𝗜𝘁 𝗙𝗶𝗿𝘀𝘁? Park Match and Block Jam 3D

8. February 2025
two & a half gamers – Ad placements & Admon trends in Mobile Games: January 2025

two & a half gamers – Ad placements & Admon trends in Mobile Games: January 2025

6. February 2025
The harder you try, the more you fail. Chill the f. out and get bored. 𝗠𝗮𝗴𝗶𝗰 𝗵𝗮𝗽𝗽𝗲𝗻𝘀!

The harder you try, the more you fail. Chill the f. out and get bored. 𝗠𝗮𝗴𝗶𝗰 𝗵𝗮𝗽𝗽𝗲𝗻𝘀!

5. February 2025
two & a half gamers – Exploring Pokemon TCG Pocket’s Revenue Trends by Jakub Remiar

two & a half gamers – Exploring Pokemon TCG Pocket’s Revenue Trends by Jakub Remiar

5. February 2025
Pokémon TCG Pocket recently hit record daily revenue of $8 Mil a day! 🤑

Pokémon TCG Pocket recently hit record daily revenue of $8 Mil a day! 🤑

5. February 2025
1287326723 new AI tools every day! 

1287326723 new AI tools every day! 

4. February 2025
Review Radar #7 📡 is back with 15 games

Review Radar #7 📡 is back with 15 games

4. February 2025
𝗠𝗼𝗯𝗶𝗹𝗲 𝗴𝗮𝗺𝗶𝗻𝗴 𝗶𝘀 𝗱𝗲𝗮𝗱. 𝗨𝗔 𝗶𝘀 𝗱𝗲𝗮𝗱. Everything is 𝗱𝗲𝗮𝗱. Yet, somehow, we still have jobs.

𝗠𝗼𝗯𝗶𝗹𝗲 𝗴𝗮𝗺𝗶𝗻𝗴 𝗶𝘀 𝗱𝗲𝗮𝗱. 𝗨𝗔 𝗶𝘀 𝗱𝗲𝗮𝗱. Everything is 𝗱𝗲𝗮𝗱. Yet, somehow, we still have jobs.

3. February 2025
two & a half gamers released an album: 𝗤𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗮 𝗵𝗮𝗹𝗳 𝗴𝗮𝗺𝗲𝗿 is here! 

two & a half gamers released an album: 𝗤𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗮 𝗵𝗮𝗹𝗳 𝗴𝗮𝗺𝗲𝗿 is here! 

3. February 2025
two & a half gamers – Game Review Radar #7: All-time highs! Random pundits think Balatro is dead. Think twice!

two & a half gamers – Game Review Radar #7: All-time highs! Random pundits think Balatro is dead. Think twice!

3. February 2025
𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗵𝗲𝗹𝗽𝘀! Pushes people to do things. Faster. Better. The new ChatGPT ‘o3’ is live.

𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗵𝗲𝗹𝗽𝘀! Pushes people to do things. Faster. Better. The new ChatGPT ‘o3’ is live.

2. February 2025
High Seas Hero 𝗼𝗻𝗹𝘆 makes 🥲 40k/day

High Seas Hero 𝗼𝗻𝗹𝘆 makes 🥲 40k/day

1. February 2025
Meta 𝗶𝘀 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗨𝗔 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗶𝗻 𝟮𝟬𝟮𝟱! 

Meta 𝗶𝘀 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗨𝗔 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗶𝗻 𝟮𝟬𝟮𝟱! 

31. January 2025
High Seas Hero by Century Games went into global launch on 9th January.

High Seas Hero by Century Games went into global launch on 9th January.

30. January 2025
two & a half gamers – High Seas Hero Game Review: Navigating through Scaling Challenges

two & a half gamers – High Seas Hero Game Review: Navigating through Scaling Challenges

30. January 2025
two & a half gamers – Remove Ads Messaging: How Ads Increase IAP & Subscription Revenue by Felix Braberg

two & a half gamers – Remove Ads Messaging: How Ads Increase IAP & Subscription Revenue by Felix Braberg

29. January 2025
𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀. 

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀. 

29. January 2025
Color Block Jam by Rollic scaled to $300K 🤑 a day in just 2 months 😱

Color Block Jam by Rollic scaled to $300K 🤑 a day in just 2 months 😱

29. January 2025
The previous UA killer articles were super successful, sooo here we go again! 𝗦𝗶𝗺𝗽𝗹𝗲, 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 & 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁! 

The previous UA killer articles were super successful, sooo here we go again! 𝗦𝗶𝗺𝗽𝗹𝗲, 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 & 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁! 

28. January 2025
Archero implemented literally the whole core gameplay of Bacon’s Revenge as an event 😅

Archero implemented literally the whole core gameplay of Bacon’s Revenge as an event 😅

27. January 2025
Color Block Jam 𝗶𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 𝟮𝟱𝟬𝗸+ 𝗱𝗮𝗶𝗹𝘆 𝗶𝗻 𝗜𝗔𝗣+𝗔𝗱𝘀 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 🤑 and growing!

Color Block Jam 𝗶𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 𝟮𝟱𝟬𝗸+ 𝗱𝗮𝗶𝗹𝘆 𝗶𝗻 𝗜𝗔𝗣+𝗔𝗱𝘀 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 🤑 and growing!

27. January 2025
two & a half gamers – Unlocking the Secrets of Color Block Jam: The New Puzzle Sensation

two & a half gamers – Unlocking the Secrets of Color Block Jam: The New Puzzle Sensation

27. January 2025
🤔 2025 – the Year of the Mobile Application 🚀

🤔 2025 – the Year of the Mobile Application 🚀

26. January 2025
Get Inspiration from Midjourney’s Library & KLING Explore tab.

Get Inspiration from Midjourney’s Library & KLING Explore tab.

26. January 2025
𝗪𝗘 𝘄𝗲𝗿𝗲 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗥.𝗜.𝗦.𝗘. – ALPHA, a new Supercell fun rogue-lite game.

𝗪𝗘 𝘄𝗲𝗿𝗲 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗥.𝗜.𝗦.𝗘. – ALPHA, a new Supercell fun rogue-lite game.

25. January 2025
Project R.I.S.E. by Supercell had its 3rd Alpha test last weekend and we couldn’t miss it 😎

Project R.I.S.E. by Supercell had its 3rd Alpha test last weekend and we couldn’t miss it 😎

24. January 2025
𝗪𝗵𝗼 𝗗𝗶𝗱 𝗜𝘁 𝗙𝗶𝗿𝘀𝘁? Trainstation 2 and Idle Lumber

𝗪𝗵𝗼 𝗗𝗶𝗱 𝗜𝘁 𝗙𝗶𝗿𝘀𝘁? Trainstation 2 and Idle Lumber

24. January 2025
two & a half gamers – Project R.I.S.E Alpha Test First Look: Gameplay & impressions! What’s next for ‪Supercell?

two & a half gamers – Project R.I.S.E Alpha Test First Look: Gameplay & impressions! What’s next for ‪Supercell?

23. January 2025
🤔 2025 – the Year of the Mobile Application 🚀

🤔 2025 – the Year of the Mobile Application 🚀

23. January 2025
Pokémon is currently doing a collaboration with McDonald’s 🍔

Pokémon is currently doing a collaboration with McDonald’s 🍔

23. January 2025
In the competitive landscape of mobile gaming, understanding the dynamics between 𝗖𝗼𝘀𝘁 𝗣𝗲𝗿 𝗜𝗻𝘀𝘁𝗮𝗹𝗹 and 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲 is crucial

In the competitive landscape of mobile gaming, understanding the dynamics between 𝗖𝗼𝘀𝘁 𝗣𝗲𝗿 𝗜𝗻𝘀𝘁𝗮𝗹𝗹 and 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲 is crucial

23. January 2025
two & a half gamers – What payback should I aim for? Mastering CPI & LTV in Mobile Gaming by Matej Lancaric

two & a half gamers – What payback should I aim for? Mastering CPI & LTV in Mobile Gaming by

22. January 2025
two & a half gamers – Block Blast Review: What is behind 40 million DAU & 1 million/day revenue?

two & a half gamers – Block Blast Review: What is behind 40 million DAU & 1 million/day revenue?

22. January 2025
Block Blast by Hungry Studio is currently doing 🤑 $1 Mil. a day 

Block Blast by Hungry Studio is currently doing 🤑 $1 Mil. a day 

22. January 2025
𝗝𝘂𝘀𝘁 𝗺𝗮𝗱𝗲 𝟵 𝗨𝗚𝗖 𝗮𝗱𝘀 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟱 𝗺𝗶𝗻𝘂𝘁𝗲𝘀.

𝗝𝘂𝘀𝘁 𝗺𝗮𝗱𝗲 𝟵 𝗨𝗚𝗖 𝗮𝗱𝘀 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟱 𝗺𝗶𝗻𝘂𝘁𝗲𝘀.

22. January 2025
What is behind 40+ million DAU & 1 million/day revenue? 🤑 𝗨𝗻𝗽𝗮𝗰𝗸𝗶𝗻𝗴 𝗕𝗹𝗼𝗰𝗸 𝗕𝗹𝗮𝘀𝘁’𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀. 👇

What is behind 40+ million DAU & 1 million/day revenue? 🤑 𝗨𝗻𝗽𝗮𝗰𝗸𝗶𝗻𝗴 𝗕𝗹𝗼𝗰𝗸 𝗕𝗹𝗮𝘀𝘁’𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀. 👇

21. January 2025
December Creative trends are here 😎

December Creative trends are here 😎

20. January 2025
🎯 Ad Monetization in Match-3 Games: the Kings of Segmentation

🎯 Ad Monetization in Match-3 Games: the Kings of Segmentation

20. January 2025
Here are my 2025 Product trends for Mobile Games predictions 😎

Here are my 2025 Product trends for Mobile Games predictions 😎

19. January 2025
𝗣𝗿𝗼𝗺𝗽𝘁 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴! 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱.

𝗣𝗿𝗼𝗺𝗽𝘁 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴! 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱.

19. January 2025
🎙️ Exploring the Mobile Mediation Market: Insights from My Recent Talk 🚀

🎙️ Exploring the Mobile Mediation Market: Insights from My Recent Talk 🚀

19. January 2025
Magic Sort by Grand Games already scaled to $60K 🤑 a day

Magic Sort by Grand Games already scaled to $60K 🤑 a day

18. January 2025
𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗲𝘀 – 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟰!

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗲𝘀 – 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟰!

18. January 2025
🎉𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗦𝘁𝗮𝗰𝗸𝗶𝗻𝗴 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗲𝘀 🎉

🎉𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗦𝘁𝗮𝗰𝗸𝗶𝗻𝗴 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗲𝘀 🎉

17. January 2025
In 2024 two & a half gamers brought you 70 😎 game reviews

In 2024 two & a half gamers brought you 70 😎 game reviews

16. January 2025
two & a half gamers – Creative Trends in Mobile Games – December 2024

two & a half gamers – Creative Trends in Mobile Games – December 2024

16. January 2025
two & a half gamers – Product trends for Mobile Games in 2025 by Jakub Remiar

two & a half gamers – Product trends for Mobile Games in 2025 by Jakub Remiar

15. January 2025
I just made this short clip (+ variations)

I just made this short clip (+ variations)

15. January 2025
🎉𝗛𝗮𝗽𝗽𝘆 𝗕𝗶𝗿𝘁𝗵𝗱𝗮𝘆 two & a half gamers .🎉

🎉𝗛𝗮𝗽𝗽𝘆 𝗕𝗶𝗿𝘁𝗵𝗱𝗮𝘆 two & a half gamers .🎉

14. January 2025
Dark and Darker mobile ⚔️ published by Krafton Inc. is on its way to launch in the first half of 2025.

Dark and Darker mobile ⚔️ published by Krafton Inc. is on its way to launch in the first half of

13. January 2025
🌸 Blossom Sort by Zeromaze: $60K/Day with Just 20K Downloads 🤑

🌸 Blossom Sort by Zeromaze: $60K/Day with Just 20K Downloads 🤑

13. January 2025
The Solitaire genre is gonna get super hot 🔥 this year 😁

The Solitaire genre is gonna get super hot 🔥 this year 😁

11. January 2025
𝗠𝗮𝗴𝗶𝗰 𝗦𝗼𝗿𝘁 𝗶𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 🤑$𝟴𝟬-𝟭𝟬𝟬𝗸 𝗱𝗮𝗶𝗹𝘆 𝘄𝗶𝘁𝗵 𝟯𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗦𝗲𝗿𝗶𝗲𝘀 𝗔 𝘀𝗲𝗰𝘂𝗿𝗲𝗱 𝗳𝗼𝗿 𝗴𝗿𝗼𝘄𝘁𝗵!

𝗠𝗮𝗴𝗶𝗰 𝗦𝗼𝗿𝘁 𝗶𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 🤑$𝟴𝟬-𝟭𝟬𝟬𝗸 𝗱𝗮𝗶𝗹𝘆 𝘄𝗶𝘁𝗵 𝟯𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗦𝗲𝗿𝗶𝗲𝘀 𝗔 𝘀𝗲𝗰𝘂𝗿𝗲𝗱 𝗳𝗼𝗿 𝗴𝗿𝗼𝘄𝘁𝗵!

11. January 2025
☠️ Mobile games are 𝗗𝗘𝗔𝗗! ☠️ or just maybe

☠️ Mobile games are 𝗗𝗘𝗔𝗗! ☠️ or just maybe

9. January 2025
two & a half gamers Merch is live.

two & a half gamers Merch is live.

8. January 2025
Path of Exile 2 did some very smart decisions 💡

Path of Exile 2 did some very smart decisions 💡

7. January 2025
𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭? 𝗟𝗮𝘀𝘁 𝗪𝗮𝗿 𝘃𝘀 𝗔𝗴𝗲 𝗼𝗳 𝗢𝗿𝗶𝗴𝗶𝗻𝘀 👇

𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭? 𝗟𝗮𝘀𝘁 𝗪𝗮𝗿 𝘃𝘀 𝗔𝗴𝗲 𝗼𝗳 𝗢𝗿𝗶𝗴𝗶𝗻𝘀 👇

7. January 2025
Soft-launch Sonar #7 📡 is back with 15 brand new soft launched games

Soft-launch Sonar #7 📡 is back with 15 brand new soft launched games

6. January 2025
Every time I see BS content on LinkedIn…

Every time I see BS content on LinkedIn…

6. January 2025
𝗣𝗹𝗮𝘆𝗮𝗯𝗹𝗲𝘀 𝗱𝗿𝗶𝘃𝗲 𝟮𝟳𝘅 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀 𝘁𝗵𝗮𝗻 𝘀𝘁𝗮𝘁𝗶𝗰 𝗶𝗺𝗮𝗴𝗲𝘀.

𝗣𝗹𝗮𝘆𝗮𝗯𝗹𝗲𝘀 𝗱𝗿𝗶𝘃𝗲 𝟮𝟳𝘅 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀 𝘁𝗵𝗮𝗻 𝘀𝘁𝗮𝘁𝗶𝗰 𝗶𝗺𝗮𝗴𝗲𝘀.

5. January 2025
🎮 𝗪𝗵𝗮𝘁’𝘀 𝗛𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗶𝗻 𝗚𝗮𝗺𝗶𝗻𝗴? 

🎮 𝗪𝗵𝗮𝘁’𝘀 𝗛𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗶𝗻 𝗚𝗮𝗺𝗶𝗻𝗴? 

4. January 2025
Saving the King! 𝗣𝗜𝗞𝗔 𝟮.𝟬 𝘃𝘀. 𝗞𝗟𝗜𝗡𝗚 𝗔𝗜 𝘃𝘀. 𝗥𝗨𝗡𝗪𝗔𝗬 𝗠𝗟

Saving the King! 𝗣𝗜𝗞𝗔 𝟮.𝟬 𝘃𝘀. 𝗞𝗟𝗜𝗡𝗚 𝗔𝗜 𝘃𝘀. 𝗥𝗨𝗡𝗪𝗔𝗬 𝗠𝗟

3. January 2025
𝗪𝗵𝘆 𝗗𝗼 𝗠𝗼𝘀𝘁 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀 𝗦𝘂𝗰𝗸?

𝗪𝗵𝘆 𝗗𝗼 𝗠𝗼𝘀𝘁 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀 𝗦𝘂𝗰𝗸?

2. January 2025
🚀 𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗣𝘂𝗹𝗹-𝗧𝗵𝗲-𝗣𝗶𝗻 𝘁𝗿𝗲𝗻𝗱: 𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗮 𝗴𝗼𝗼𝗱 𝘁𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗴𝗮𝗺𝗶𝗻𝗴 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 👇

🚀 𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗣𝘂𝗹𝗹-𝗧𝗵𝗲-𝗣𝗶𝗻 𝘁𝗿𝗲𝗻𝗱: 𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗮 𝗴𝗼𝗼𝗱 𝘁𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗴𝗮𝗺𝗶𝗻𝗴 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 👇

1. January 2025
Blossom Sort by Zeromaze scaled to $60K a day with only 20K downloads per day 😅

Blossom Sort by Zeromaze scaled to $60K a day with only 20K downloads per day 😅

30. December 2024
💫 Cross-Promotion for Mobile Games That Actually Works 🎮💡

💫 Cross-Promotion for Mobile Games That Actually Works 🎮💡

30. December 2024
Say ❌​ NO to underperforming campaigns & get this guide for UA excellence in 2025.

Say ❌​ NO to underperforming campaigns & get this guide for UA excellence in 2025.

30. December 2024
𝗘𝗾𝘂𝗶𝗽 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 𝘁𝗼 𝗰𝗿𝘂𝘀𝗵 𝗶𝘁 𝗶𝗻 𝟮𝟬𝟮𝟱! 👇

𝗘𝗾𝘂𝗶𝗽 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 𝘁𝗼 𝗰𝗿𝘂𝘀𝗵 𝗶𝘁 𝗶𝗻 𝟮𝟬𝟮𝟱! 👇

29. December 2024
Fully generated AI creatives for mobile games are already here 😱

Fully generated AI creatives for mobile games are already here 😱

28. December 2024
The combined lifetime revenue of the big Match 3 games is $24 Bil. 🤑

The combined lifetime revenue of the big Match 3 games is $24 Bil. 🤑

27. December 2024
🚀 Hypercasual is not dead – it just evolved 🦒

🚀 Hypercasual is not dead – it just evolved 🦒

27. December 2024
Soft-launch Sonar is back with a shit ton of brand-new soft-launched games.

Soft-launch Sonar is back with a shit ton of brand-new soft-launched games.

27. December 2024
𝗦𝗢𝗥𝗔 → 𝗞𝗟𝗜𝗡𝗚 𝗔𝗜 → 𝗥𝗨𝗡𝗪𝗔𝗬 𝗠𝗟

𝗦𝗢𝗥𝗔 → 𝗞𝗟𝗜𝗡𝗚 𝗔𝗜 → 𝗥𝗨𝗡𝗪𝗔𝗬 𝗠𝗟

26. December 2024
The Collectible Album progression layer spread like wildfire 🔥

The Collectible Album progression layer spread like wildfire 🔥

25. December 2024
Blossom Sort is currently making 🤑 $𝟲𝟬𝗸/𝗱𝗮𝘆 𝗶𝗻 𝗜𝗔𝗣 𝗿𝗲𝘃𝗲𝗻𝘂𝗲

Blossom Sort is currently making 🤑 $𝟲𝟬𝗸/𝗱𝗮𝘆 𝗶𝗻 𝗜𝗔𝗣 𝗿𝗲𝘃𝗲𝗻𝘂𝗲

25. December 2024
𝗧𝗵𝗮𝗻𝗸 𝗬𝗼𝘂, 𝗔𝗹𝗹 𝟭𝟮,𝟬𝟭𝟭 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿𝘀! 🙌

𝗧𝗵𝗮𝗻𝗸 𝗬𝗼𝘂, 𝗔𝗹𝗹 𝟭𝟮,𝟬𝟭𝟭 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿𝘀! 🙌

25. December 2024
Royal Kingdom by Dream Games already scaled to $200K 🤑

Royal Kingdom by Dream Games already scaled to $200K 🤑

23. December 2024
𝗗𝗲𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗵𝗲 𝗖𝗣𝗜𝘀. Whatever it takes! 🚀

𝗗𝗲𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗵𝗲 𝗖𝗣𝗜𝘀. Whatever it takes! 🚀

23. December 2024
Surprisingly accurate!

Surprisingly accurate!

22. December 2024
2024: The Year of UA Challenges, Creative Chaos, and Relentless Adaptation.

2024: The Year of UA Challenges, Creative Chaos, and Relentless Adaptation.

22. December 2024
𝗠𝗮𝘁𝗰𝗵-𝟯 𝗚𝗮𝗺𝗲𝘀 𝗼𝘃𝗲𝗿𝘃𝗶𝗲𝘄: 🚀 𝗨𝗦𝗗 𝟮𝟯.𝟱 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 & 𝟱 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝘀 𝗟𝗮𝘁𝗲𝗿.

𝗠𝗮𝘁𝗰𝗵-𝟯 𝗚𝗮𝗺𝗲𝘀 𝗼𝘃𝗲𝗿𝘃𝗶𝗲𝘄: 🚀 𝗨𝗦𝗗 𝟮𝟯.𝟱 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 & 𝟱 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝘀 𝗟𝗮𝘁𝗲𝗿.

21. December 2024
🚀 Unlock Gaming Growth in 2025: The Power of Channel Diversification! 👇

🚀 Unlock Gaming Growth in 2025: The Power of Channel Diversification! 👇

21. December 2024
𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗲𝘀 𝗳𝗼𝗿 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟰!

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗲𝘀 𝗳𝗼𝗿 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟰!

21. December 2024
Path of Exile 2 by Grinding Gear Games launched into early access

Path of Exile 2 by Grinding Gear Games launched into early access

20. December 2024
𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗮 𝗥𝘂𝗻𝗻𝗲𝗿 𝗴𝗮𝘁𝗲𝘀 𝗺𝗲𝗰𝗵𝗮𝗻𝗶𝗰. 𝗪𝗵𝘆 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀 𝗶𝗻 𝟰𝗫 𝗚𝗮𝗺𝗲𝘀?

𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗮 𝗥𝘂𝗻𝗻𝗲𝗿 𝗴𝗮𝘁𝗲𝘀 𝗺𝗲𝗰𝗵𝗮𝗻𝗶𝗰. 𝗪𝗵𝘆 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀 𝗶𝗻 𝟰𝗫 𝗚𝗮𝗺𝗲𝘀?

20. December 2024
+𝟭𝟯-𝟮𝟬% 𝗽𝗿𝗼𝗳𝗶𝘁 𝗺𝗮𝗿𝗴𝗶𝗻?

+𝟭𝟯-𝟮𝟬% 𝗽𝗿𝗼𝗳𝗶𝘁 𝗺𝗮𝗿𝗴𝗶𝗻?

17. December 2024
🚀 𝗧𝗵𝗲 𝗔𝗜 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗱𝘀 𝗶𝘀 𝗛𝗲𝗿𝗲!

🚀 𝗧𝗵𝗲 𝗔𝗜 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗱𝘀 𝗶𝘀 𝗛𝗲𝗿𝗲!

17. December 2024
Royal Kingdom is already earning 🚀 $200K/day

Royal Kingdom is already earning 🚀 $200K/day

14. December 2024
🐍 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱: 𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗡𝗲𝗮𝗿-𝗗𝗲𝗮𝘁𝗵 𝗦𝗻𝗮𝗸𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

🐍 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱: 𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗡𝗲𝗮𝗿-𝗗𝗲𝗮𝘁𝗵 𝗦𝗻𝗮𝗸𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

13. December 2024
🚀𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗚𝗮𝘁𝗲𝘀 𝗥𝘂𝗻𝗻𝗲𝗿 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀: From Hyper-Casual to 4X Strategy Games 👇

🚀𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗚𝗮𝘁𝗲𝘀 𝗥𝘂𝗻𝗻𝗲𝗿 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀: From Hyper-Casual to 4X Strategy Games 👇

12. December 2024
𝗨𝗔 𝗶𝘀 𝗱𝗲𝗮𝗱. 𝗛𝘆𝗽𝗲𝗿𝗰𝗮𝘀𝘂𝗮𝗹 𝗶𝘀 𝗱𝗲𝗮𝗱. 𝗔𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲-𝗯𝗮𝘀𝗲𝗱 𝗴𝗮𝗺𝗲𝘀 𝗮𝗿𝗲 𝗱𝗲𝗮𝗱.

𝗨𝗔 𝗶𝘀 𝗱𝗲𝗮𝗱. 𝗛𝘆𝗽𝗲𝗿𝗰𝗮𝘀𝘂𝗮𝗹 𝗶𝘀 𝗱𝗲𝗮𝗱. 𝗔𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲-𝗯𝗮𝘀𝗲𝗱 𝗴𝗮𝗺𝗲𝘀 𝗮𝗿𝗲 𝗱𝗲𝗮𝗱.

11. December 2024
Path of Exile 2 by Grinding Gear Games launched into early access last Friday

Path of Exile 2 by Grinding Gear Games launched into early access last Friday

10. December 2024
Ads Are Beautiful ❤️

Ads Are Beautiful ❤️

9. December 2024
Top Girl by A3 Games (ehm, tap4fun 😅) scaled to $80K a day in US

Top Girl by A3 Games (ehm, tap4fun 😅) scaled to $80K a day in US

6. December 2024
🚀 Archero 2: Habby’s Latest Hybrid-Casual Monster 🏹

🚀 Archero 2: Habby’s Latest Hybrid-Casual Monster 🏹

5. December 2024
Archero 2 by Habby already scaled to $500K a day 

Archero 2 by Habby already scaled to $500K a day 

3. December 2024
Dark War Survival by Rivergame already scaled to $300K a day 🤑 with 120K downloads a day

Dark War Survival by Rivergame already scaled to $300K a day 🤑 with 120K downloads a day

30. November 2024
Colorwood & Playdoku by Burny Games are together making more than $100K a day in ad revenue 🤑

Colorwood & Playdoku by Burny Games are together making more than $100K a day in ad revenue 🤑

28. November 2024
Pokemon TCG Pocket is still doing more than $4 Mil. a day 

Pokemon TCG Pocket is still doing more than $4 Mil. a day 

27. November 2024
Creative trends for October 2024 is hot out of the press 

Creative trends for October 2024 is hot out of the press 

21. November 2024
🤔 What has a bigger impact on UA creative performance? 

🤔 What has a bigger impact on UA creative performance? 

20. November 2024
Archero 2 by Habby global launched last week

Archero 2 by Habby global launched last week

20. November 2024
Pokémon TCG Pocket is already past $60 Mil. 🤑 2 weeks from its launch, with a stable 700K downloads per day.

Pokémon TCG Pocket is already past $60 Mil. 🤑 2 weeks from its launch, with a stable 700K downloads per

18. November 2024
🚀 2.5 Gamers Needs You! 🚀

🚀 2.5 Gamers Needs You! 🚀

18. November 2024
What’s the best benchmark KPI to test the creatives for a completely new game? Would it be CPI? 👇

What’s the best benchmark KPI to test the creatives for a completely new game? Would it be CPI? 👇

18. November 2024
𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭? Getting inspired by other games is essential for creative production. But sometimes, the line 👇

𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭? Getting inspired by other games is essential for creative production. But sometimes, the line 👇

18. November 2024
Creator programs. The Future of UA! Everyone & and their mom has one, including Roblox, Fortnite, MY.GAMES, and Supercell. What’s the ROI?

Creator programs. The Future of UA! Everyone & and their mom has one, including Roblox, Fortnite, MY.GAMES, and Supercell. What’s

17. November 2024
Tencent’s Age of Empires Mobile already did $12 Mil. 🤑 from its launch on 17th of October last month.

Tencent’s Age of Empires Mobile already did $12 Mil. 🤑 from its launch on 17th of October last month.

15. November 2024
𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭?

𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭?

15. November 2024
Pokemon TCG Pocket is killing it 🤩 still doing more than $5 Mil. 🤑 a day!

Pokemon TCG Pocket is killing it 🤩 still doing more than $5 Mil. 🤑 a day!

14. November 2024
*BREAKING NEWS* AdROAS is live on Facebook.

*BREAKING NEWS* AdROAS is live on Facebook.

13. November 2024
🚀 A new monetization method for mobile? 🤞

🚀 A new monetization method for mobile? 🤞

13. November 2024
My Supermarket Simulator 3D by Game District is the winner 🏆 of the Supermarket mobile race with 20 Mil. downloads for last month

My Supermarket Simulator 3D by Game District is the winner 🏆 of the Supermarket mobile race with 20 Mil. downloads

12. November 2024
Capybara GO 🚀 $800k/day game & growing.

Capybara GO 🚀 $800k/day game & growing.

12. November 2024
WE were testing Project Rise PRE—ALPHA, a fun rogue-lite game that Supercell developed.

WE were testing Project Rise PRE—ALPHA, a fun rogue-lite game that Supercell developed.

11. November 2024
𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭? Bus Jam (Rollic) vs. Block Jam 3D (Voodoo) 

𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭? Bus Jam (Rollic) vs. Block Jam 3D (Voodoo) 

8. November 2024
🚀 Part 3 of Getting Started with Mobile Ad Revenue: Unity LevelPlay 📈

🚀 Part 3 of Getting Started with Mobile Ad Revenue: Unity LevelPlay 📈

8. November 2024
Supercell ran the 2nd Beta test for Project R.I.S.E. during last weekend

Supercell ran the 2nd Beta test for Project R.I.S.E. during last weekend

7. November 2024
Habby’s Capybara GO! already scaled to $800K a day 🤑

Habby’s Capybara GO! already scaled to $800K a day 🤑

6. November 2024
Getting Started with Mobile Ad Revenue: Unity LevelPlay Mediation

Getting Started with Mobile Ad Revenue: Unity LevelPlay Mediation

6. November 2024
All in Hole by Homa already scaled to more than $50K a day 🤑 in IAPs

All in Hole by Homa already scaled to more than $50K a day 🤑 in IAPs

5. November 2024
Hexa Sort by Lion Studios is really crushing it with around $15 Mil. a month

Hexa Sort by Lion Studios is really crushing it with around $15 Mil. a month

2. November 2024
Short-form entertainment has reshaped the UA creatives landscape

Short-form entertainment has reshaped the UA creatives landscape

1. November 2024
Creative trends for September 2024 is out with Matej 🦩

Creative trends for September 2024 is out with Matej 🦩

30. October 2024
Soft-launch Sonar #6 📡 is back with 15 brand new soft launched games with no particular filter 😅

Soft-launch Sonar #6 📡 is back with 15 brand new soft launched games with no particular filter 😅

28. October 2024
Balatro is currently doing $40K a day 🤑 on mobile as a premium game!

Balatro is currently doing $40K a day 🤑 on mobile as a premium game!

25. October 2024
September uncovers some interesting mashups & new creative trends 👇

September uncovers some interesting mashups & new creative trends 👇

24. October 2024
🚀 Part 2 of Getting Started with Mobile Ad Revenue: Google Admob Mediation 📈

🚀 Part 2 of Getting Started with Mobile Ad Revenue: Google Admob Mediation 📈

24. October 2024
Voodoo’s Cup Heroes already scaled to $60K a day 🤑 in IAP only and 100K downloads a day.

Voodoo’s Cup Heroes already scaled to $60K a day 🤑 in IAP only and 100K downloads a day.

22. October 2024
Why does this creative work? 👇Provocative Headline

Why does this creative work? 👇Provocative Headline

21. October 2024
Scopely’s Monopoly GO is currently running its Marvel collaboration 

Scopely’s Monopoly GO is currently running its Marvel collaboration 

19. October 2024
Join 2,000+ gaming industry peeps in our Slack channel to gain insights & improve your skills

Join 2,000+ gaming industry peeps in our Slack channel to gain insights & improve your skills

18. October 2024
ReelShort by Crazy Maple Studio scaled to more than $1 Mil. a day

ReelShort by Crazy Maple Studio scaled to more than $1 Mil. a day

17. October 2024
🚀 Getting Started with Mobile Advertising Revenue: Part 1 of 5 📈

🚀 Getting Started with Mobile Advertising Revenue: Part 1 of 5 📈

17. October 2024
Getting Started with Mobile Ad Revenue: Google Admob Mediation

Getting Started with Mobile Ad Revenue: Google Admob Mediation

16. October 2024
🚀 The Zipline Hook: Unveiling the Evolution of a Game-Changing Trend

🚀 The Zipline Hook: Unveiling the Evolution of a Game-Changing Trend

15. October 2024
Review Radar #6 📡 is back with 13 games

Review Radar #6 📡 is back with 13 games

14. October 2024
🎉 Slingshot Hooks & Celebrity Crossovers: The New Waves in Mobile Gaming UA Creatives 🚀

🎉 Slingshot Hooks & Celebrity Crossovers: The New Waves in Mobile Gaming UA Creatives 🚀

14. October 2024
Mobile game hit Goddess of Victory: Nikke by Tencent had a very “unique” 😅 booth at this years Tokyo Game Show 

Mobile game hit Goddess of Victory: Nikke by Tencent had a very “unique” 😅 booth at this years Tokyo Game

12. October 2024
This is super smart advertising by Rivergame’s Last War 😁.

This is super smart advertising by Rivergame’s Last War 😁.

10. October 2024
Wow huuuge congrats to Playtika for acquiring SuperPlay for $1.95bn!

Wow huuuge congrats to Playtika for acquiring SuperPlay for $1.95bn!

10. October 2024
Read the tips to improve your UA. Simple, practical & efficient!

Read the tips to improve your UA. Simple, practical & efficient!

9. October 2024
The Elder Scrolls Castles 🏰 by Microsoft launched on 10th of September

The Elder Scrolls Castles 🏰 by Microsoft launched on 10th of September

4. October 2024
🎉 Slingshot Hook: The Iteration of a New Trend👇

🎉 Slingshot Hook: The Iteration of a New Trend👇

3. October 2024
Creative trends for August 2024 is out with Matej 🦩

Creative trends for August 2024 is out with Matej 🦩

30. September 2024
Palworld’s Marketing Masterclass: 7 Key Takeaways (not the lawsuit!) 👇

Palworld’s Marketing Masterclass: 7 Key Takeaways (not the lawsuit!) 👇

29. September 2024
You are really missing out if you are not following the WeChat Minigames charts

You are really missing out if you are not following the WeChat Minigames charts

27. September 2024
UA Playbook covers UA Diversification

UA Playbook covers UA Diversification

27. September 2024
Ad monetization trends in mobile games for September

Ad monetization trends in mobile games for September

26. September 2024
Valve corporation’s new “secret” closed beta game Deadlock 🔫, is casually hitting 150K+ concurrent users

Valve corporation’s new “secret” closed beta game Deadlock 🔫, is casually hitting 150K+ concurrent users

25. September 2024
🎉 Achievement Unlocked: 10,000 Subscribers for the two & a half gamers!

🎉 Achievement Unlocked: 10,000 Subscribers for the two & a half gamers!

25. September 2024
“Offline Games – No Wifi Games” is a game by Jindoblu that scaled in July to 1,5 Mil.

“Offline Games – No Wifi Games” is a game by Jindoblu that scaled in July to 1,5 Mil.

23. September 2024
🎉 Slingshot Hook: The Evolution of a New Trend 👇

🎉 Slingshot Hook: The Evolution of a New Trend 👇

23. September 2024
We did a deepdive episode on Wechat minigames with Lemon Choi

We did a deepdive episode on Wechat minigames with Lemon Choi

20. September 2024
In the ever-changing world of UA & creatives, staying ahead of the curve is essential

In the ever-changing world of UA & creatives, staying ahead of the curve is essential

20. September 2024
From Stomach Aches to (Mostly) Keeping It Together: My 2017 vs. 2024 Presentation Saga 👇

From Stomach Aches to (Mostly) Keeping It Together: My 2017 vs. 2024 Presentation Saga 👇

18. September 2024
Impulse – Brain Training scaled to $6 Mil. a month 🤑

Impulse – Brain Training scaled to $6 Mil. a month 🤑

17. September 2024
Office Cat by treeplla Inc. already scaled to $130K a day 🤑

Office Cat by treeplla Inc. already scaled to $130K a day 🤑

13. September 2024
My talk @ Appfest 2024 – 2024 UA Playbook

My talk @ Appfest 2024 – 2024 UA Playbook

13. September 2024
Lucky Defense by 111퍼센트 already scaled to $300K a day 🤑 just from IAPs.

Lucky Defense by 111퍼센트 already scaled to $300K a day 🤑 just from IAPs.

11. September 2024
Deadlock Valve corporation’s new game finally revealed rocking Steam CCU charts! 

Deadlock Valve corporation’s new game finally revealed rocking Steam CCU charts! 

10. September 2024
Looking at the changes in Supercell’s Squad Busters

Looking at the changes in Supercell’s Squad Busters

9. September 2024
Supercell’s Squad Busters released a major update last week.

Supercell’s Squad Busters released a major update last week.

8. September 2024
Idle Outpost 🧟‍♀️ by Rockbite Games Armenia published by AppQuantum already scaled to $150K a day in July 🤑.

Idle Outpost 🧟‍♀️ by Rockbite Games Armenia published by AppQuantum already scaled to $150K a day in July 🤑.

5. September 2024
WeChat minigames are killing it in China. 

WeChat minigames are killing it in China. 

4. September 2024
Creative trends for July 2024 is out with Matej 🦩

Creative trends for July 2024 is out with Matej 🦩

30. August 2024
How do you conquer the farming games market?

How do you conquer the farming games market?

30. August 2024
🚨 Alert! A New Mobile Ad Unit Has Been Created: The Rewarded App Open Interstitial (RVAOI) 🚨

🚨 Alert! A New Mobile Ad Unit Has Been Created: The Rewarded App Open Interstitial (RVAOI) 🚨

27. August 2024
Kayzen’s had designed a series of workshops called “School of Programmatic”

Kayzen’s had designed a series of workshops called “School of Programmatic”

23. August 2024
Spent over 🤑 $1 million annually on their Alien Invasion game, which has a ROAS of 200% 🚀

Spent over 🤑 $1 million annually on their Alien Invasion game, which has a ROAS of 200% 🚀

20. August 2024
Creative trends in Mobile gaming July 2024!

Creative trends in Mobile gaming July 2024!

14. August 2024
Stormgate from Frost Giant Studios, Inc. launches into F2P early access next week on 13th of August.

Stormgate from Frost Giant Studios, Inc. launches into F2P early access next week on 13th of August.

7. August 2024
Soft-launch Sonar #5 📡 is back with 13 brand new soft launched games with no particular filter 😅.

Soft-launch Sonar #5 📡 is back with 13 brand new soft launched games with no particular filter 😅.

6. August 2024
🚀 Creative trends with 234976 real examples and the top 3 channels for Merge games!

🚀 Creative trends with 234976 real examples and the top 3 channels for Merge games!

5. August 2024
Zenless Zone Zero by miHoYo already went past $50 Mil. in first 3 weeks 🤑

Zenless Zone Zero by miHoYo already went past $50 Mil. in first 3 weeks 🤑

4. August 2024
How did Azur Games get past 10 Billion installs 😱?

How did Azur Games get past 10 Billion installs 😱?

1. August 2024
5+ people UA teams vs 1-(wo)man UA “teams”

5+ people UA teams vs 1-(wo)man UA “teams”

31. July 2024
🚀Creatives trends in Mobile Gaming UA 🚀

🚀Creatives trends in Mobile Gaming UA 🚀

24. July 2024
I did another one of the deeper articles for PocketGamer.biz about all of the Supercell Action RPGs

I did another one of the deeper articles for PocketGamer.biz about all of the Supercell Action RPGs

16. July 2024
WE were testing Project Rise PRE—ALPHA

WE were testing Project Rise PRE—ALPHA

15. July 2024
We tested R.I.S.E. pre-alpha, the new game from Supercell

We tested R.I.S.E. pre-alpha, the new game from Supercell

13. July 2024
What is the top 10 Steam game 🍌 Banana 🍌? 

What is the top 10 Steam game 🍌 Banana 🍌? 

10. July 2024
We did a special episode about latest trends in mobile games creatives trends for June 2024 

We did a special episode about latest trends in mobile games creatives trends for June 2024 

5. July 2024
Chrome Valley Customs by Space Ape Games is one year old

Chrome Valley Customs by Space Ape Games is one year old

28. June 2024
If you’re reading this, you’re part of the industry.

If you’re reading this, you’re part of the industry.

21. June 2024
Review Radar #5 📡 is back with 14 games that we already covered on the podcast in last 3 months

Review Radar #5 📡 is back with 14 games that we already covered on the podcast in last 3 months

20. June 2024
Supercell yesterday announced a new game called R.I.S.E.

Supercell yesterday announced a new game called R.I.S.E.

18. June 2024
Solo Leveling: Arise by Netmarble released on May 7th and already did $56 Mil.🤑 revenue just on mobile

Solo Leveling: Arise by Netmarble released on May 7th and already did $56 Mil.🤑 revenue just on mobile

17. June 2024
We had a great chat with Bytro Labs’ Julian Werner & Jan-Michel Saaksmeier about their unique games

We had a great chat with Bytro Labs’ Julian Werner & Jan-Michel Saaksmeier about their unique games

13. June 2024
If you spend $1 million a month 💰 , you should invest at least 200k in creative production. 😨

If you spend $1 million a month 💰 , you should invest at least 200k in creative production. 😨

12. June 2024
Wood Nuts & Bolts Puzzle by ABI Game Studio scaled to 5 Million DAU 😱

Wood Nuts & Bolts Puzzle by ABI Game Studio scaled to 5 Million DAU 😱

11. June 2024
“This playbook provides very detailed information.” and that is correct.

“This playbook provides very detailed information.” and that is correct.

10. June 2024
Star Wars Hunters by NaturalMotion Games (Zynga) finally released after nearly 2,5 years

Star Wars Hunters by NaturalMotion Games (Zynga) finally released after nearly 2,5 years

8. June 2024
Total Battle by Scorewarrior already scaled past $500K a day 🤑

Total Battle by Scorewarrior already scaled past $500K a day 🤑

6. June 2024
🚀 Explore Real-World Examples from Mr.Beast x Top Troops Influencer

🚀 Explore Real-World Examples from Mr.Beast x Top Troops Influencer

3. June 2024
Peak’s (Zynga) Match Factory already scaled to $500K 🤑 a day

Peak’s (Zynga) Match Factory already scaled to $500K 🤑 a day

31. May 2024
Bang Bang Survivor from SPGame is currently making $700K a day 🤑

Bang Bang Survivor from SPGame is currently making $700K a day 🤑

29. May 2024
🚀 Is Squad Busters going to hit $70 mil/month 😱

🚀 Is Squad Busters going to hit $70 mil/month 😱

28. May 2024
I did another one of the deeper articles for PocketGamer.biz about Lilith Games’s AFK Journey & AFK Arena 🤩

I did another one of the deeper articles for PocketGamer.biz about Lilith Games’s AFK Journey & AFK Arena 🤩

24. May 2024
🦄 Getting on the front page of Forbes Slovensko with lancaric.me is a very humbling experience!

🦄 Getting on the front page of Forbes Slovensko with lancaric.me is a very humbling experience!

23. May 2024
SayGames consistent portfolio strategy is paying back

SayGames consistent portfolio strategy is paying back

22. May 2024
Screw Jam by Quok Games, published by Rollic scaled to $250K a day 🤑

Screw Jam by Quok Games, published by Rollic scaled to $250K a day 🤑

20. May 2024
Zombie.io global launched on April 26th and is already doing $200K a day

Zombie.io global launched on April 26th and is already doing $200K a day

17. May 2024
Helldivers 2 has sold more than 12 Million units across PS5 & PC so far 🤑

Helldivers 2 has sold more than 12 Million units across PS5 & PC so far 🤑

14. May 2024
Supermarket Manager Simulator by Digital Melody Games already passed 15 Mil. downloads in nearly 1 month

Supermarket Manager Simulator by Digital Melody Games already passed 15 Mil. downloads in nearly 1 month

10. May 2024
Supercent’s Pizza Ready! is currently making around $200K 🤑 a day

Supercent’s Pizza Ready! is currently making around $200K 🤑 a day

9. May 2024
I am sorry, but Supercell is Superdead …

I am sorry, but Supercell is Superdead …

9. May 2024
$40+ CPI in the US for Match3 or Merge? 🚀

$40+ CPI in the US for Match3 or Merge? 🚀

1. May 2024
I did a little bit more deeper writeup for PocketGamer.biz about Supercell’s Squad Busters evolution

I did a little bit more deeper writeup for PocketGamer.biz about Supercell’s Squad Busters evolution

30. April 2024
Supercell’s Squad Busters is going into 🎉 Global launch release 🎉

Supercell’s Squad Busters is going into 🎉 Global launch release 🎉

27. April 2024
How I went from a full-time job to $1.5 Million 🤑 a year as a solopreneur

How I went from a full-time job to $1.5 Million 🤑 a year as a solopreneur

26. April 2024
Review Radar #4 📡 is back with 11 games that we already covered on the podcast in last 3 months

Review Radar #4 📡 is back with 11 games that we already covered on the podcast in last 3 months

25. April 2024
Travel Town by Magmatic Games Ltd already scaled past $600K 🤑 

Travel Town by Magmatic Games Ltd already scaled past $600K 🤑 

23. April 2024
TikTok is not about teenagers anymore.

TikTok is not about teenagers anymore.

23. April 2024
💫 We dive deep into AFK Journey

💫 We dive deep into AFK Journey

22. April 2024
🦄 10k brutally honest Subscribers! lancaric.me/sub

🦄 10k brutally honest Subscribers! lancaric.me/sub

19. April 2024
First stop for all hashtag#UA beginners

First stop for all hashtag#UA beginners

15. April 2024
AFK Journey by Lilith Games already crossed $800K 🤑 a day just on mobile

AFK Journey by Lilith Games already crossed $800K 🤑 a day just on mobile

12. April 2024
I did a writeup for PocketGamer.biz about Rivergame’s Last War scaling strategy 💹

I did a writeup for PocketGamer.biz about Rivergame’s Last War scaling strategy 💹

9. April 2024
I am unlocking my Hybrid Casual UA playbook for everybody!

I am unlocking my Hybrid Casual UA playbook for everybody!

5. April 2024
We are Warriors! ⚔ is currently making around $250K* a day

We are Warriors! ⚔ is currently making around $250K* a day

3. April 2024
Soft-launch Sonar #4 📡 is back with 10 brand new soft launched games

Soft-launch Sonar #4 📡 is back with 10 brand new soft launched games

3. April 2024
Legend of Mushroom is currently doing 🤑 $2,5 Mil a day 😱

Legend of Mushroom is currently doing 🤑 $2,5 Mil a day 😱

29. March 2024
Rivergame’s Last War is already doing 🤑 $2,5 Mil a day 😱 in revenue

Rivergame’s Last War is already doing 🤑 $2,5 Mil a day 😱 in revenue

27. March 2024
In this episode, we are joined by the mobile gaming OG Eric Futoran.

In this episode, we are joined by the mobile gaming OG Eric Futoran.

26. March 2024
🕺 Ultimate Creative framework: How to decrease CPIs by 50% and increase D7 ROAS by 2-3x?

🕺 Ultimate Creative framework: How to decrease CPIs by 50% and increase D7 ROAS by 2-3x?

20. March 2024
Twisted Tangle from Crescive Games, published by Rollic

Twisted Tangle from Crescive Games, published by Rollic

19. March 2024
Top Heroes ⚔ started scaling on January 16th this year and already achieved a formidable scale of $330K in IAP revenue a day 🤑

Top Heroes ⚔ started scaling on January 16th this year and already achieved a formidable scale of $330K in IAP

14. March 2024
In this special episode we had Eric Futoran 

In this special episode we had Eric Futoran 

12. March 2024
Voodoo’s new strategy is paying off in the Hybrid-casual race 🏇

Voodoo’s new strategy is paying off in the Hybrid-casual race 🏇

8. March 2024
The landscape of mobile 📱 stores is changing as EU DMA

The landscape of mobile 📱 stores is changing as EU DMA

1. March 2024
Simple, practical & efficient User Acquisition!

Simple, practical & efficient User Acquisition!

1. March 2024
It seems We are Warriors! ⚔ is currently making around $250K* a day 🤑

It seems We are Warriors! ⚔ is currently making around $250K* a day 🤑

28. February 2024
Brawl stars increased their daily revenue by 🤑 600% 🤑 compared to 2023 baseline

Brawl stars increased their daily revenue by 🤑 600% 🤑 compared to 2023 baseline

26. February 2024
How Duolingo went all in on TikTok? 

How Duolingo went all in on TikTok? 

22. February 2024
Wait, what just happened?

Wait, what just happened?

19. February 2024
Pocket Champs has scaled to $100k/day in IAP revenue with a whopping $40k/day

Pocket Champs has scaled to $100k/day in IAP revenue with a whopping $40k/day

15. February 2024
PC marketing anyone?

PC marketing anyone?

13. February 2024
Hybrid casual is a stepping stone 🪨 towards casual

Hybrid casual is a stepping stone 🪨 towards casual

12. February 2024
Review Radar 📡 is back for volume #3! 

Review Radar 📡 is back for volume #3! 

7. February 2024
Thanks a lot Sophie Vo for having me on the Rise and Play!

Thanks a lot Sophie Vo for having me on the Rise and Play!

7. February 2024
🚨 Emergency episode returns as Apple vs Epic Games saga continues 🚨

🚨 Emergency episode returns as Apple vs Epic Games saga continues 🚨

5. February 2024
How to approach hybrid casual development and testing?

How to approach hybrid casual development and testing?

3. February 2024
📈 Tower War By SayGames earns somewhere between $68-75k/day in ad revenue

📈 Tower War By SayGames earns somewhere between $68-75k/day in ad revenue

2. February 2024
Pocket Champs already crossed 35 Mil. downloads and $30 Mil. IAP lifetime revenue.

Pocket Champs already crossed 35 Mil. downloads and $30 Mil. IAP lifetime revenue.

2. February 2024
Huge news Apple vs. Epic Games require an emergency two & a half gamers episode!

Huge news Apple vs. Epic Games require an emergency two & a half gamers episode!

31. January 2024
Google will start punishing GAM and Admob Refreshes!

Google will start punishing GAM and Admob Refreshes!

22. January 2024
Tower War 🗼 from SayGames already scaled to $40K IAP 

Tower War 🗼 from SayGames already scaled to $40K IAP 

20. January 2024
I will guide you through some best practices, creative ideation processes, and tools I use

I will guide you through some best practices, creative ideation processes, and tools I use

19. January 2024
On a new year we recap the current status of the Hybrid-Casual race 🏇 on the current market

On a new year we recap the current status of the Hybrid-Casual race 🏇 on the current market

16. January 2024
two & a half gamers did it again. Another live review is here! 

two & a half gamers did it again. Another live review is here! 

15. January 2024
No-Bullshit gaming show at its best! 

No-Bullshit gaming show at its best! 

12. January 2024
Doodle Magic: Wizard vs Slime 🧙‍♂️ is already making $150K a day 🤑

Doodle Magic: Wizard vs Slime 🧙‍♂️ is already making $150K a day 🤑

11. January 2024
The highly-anticipated influencer guide for 2024 has finally arrived!

The highly-anticipated influencer guide for 2024 has finally arrived!

8. January 2024
Supercell released the “final” update for Clash Mini, their version of auto-chess ♟

Supercell released the “final” update for Clash Mini, their version of auto-chess ♟

8. January 2024
Block Jam 3D from Voodoo by Partyup studio is scaling like crazy 💹

Block Jam 3D from Voodoo by Partyup studio is scaling like crazy 💹

3. January 2024

no 🐂💩 content from two & a half gamers

All Tags All Tags2024 Trends4X4X games4X HooksAd Copying Debatead monetizationad placementadmonadroasadsaialienapp storeappleapplovinAppQuantumappsASMRAudience FatigueAudience TestingBenchmark KPIbillionsbitlifeBlock BlastBrawl StarsBrutally Honest NewsletterCampaign Optimizationcandy crushcasual gameschesschess.comColor Block JamCommunity EngagementContent CreationContent ReplicationCopying vs. InspirationCost Per InstallCPICreative EffectivenessCreative FrameworkCreative PerformanceCreative Productioncreative strategiesCreative StrategyCreative TestingCreative TrendscreativesCreator ProgramsdarklegiondatingdcDigital MarketingdisneyDistributiondrdoomDreamy Roomeffective spend depthemergencyentertainmentFeedback Loopsfrozen cityfundamentalsgachagame designGame DevelopmentGame InspirationGame MarketingGame Mechanicsgame revenuegame reviewGame Review Radargame reviewsGaming IndustryGaming Industry InsightsGoods Puzzle SortGrowth Strategiesguestguideheadwayhigh seas herohypercasualIdle LumberindustryInitial Testinginterstitial adsjakubjakub remiarjohn wrightKingshotKPI Analysislands of jaillast war!Loyal FansmahjongMarketing BenchmarksMarketing EthicsMarketing MetricsMarketing ROImasterclassmatch-3match3MAUmediationmetaMobile Game GrowthMobile GamesmonetizationNew Game LaunchotomepaybackPerformance IndicatorsPlayrixPokemon TCGPositive PRpredatorpredictionsProject Risepublisherspublishingpuzzle and dragonspvxpartnersremove adsRetentionRevenue Growthrevenue rocketrevenue trendsreviewrewardedrewarded uaroasROAS BenchmarksRollicscalingscrewscrew masterscrew mechanicscrewdomsecretsetupshort dramaShorter VersionsSlack Communitysolitairesort challengestable dinosaursteamSupercellsurvivaltop girlTownshiptoy factorytrendstripledotUAua undergroundUser AcquisitionUser-Generated ContentVideo AdsvietnamViewershipvirtual realityvoodooVRwebshopswinning strategyword gamesword searchYouTube Analysis
two & a half gamers – Puzzle & Dragons: Five Billion $$$ Made, Zero Influence in the West

two & a half gamers – Puzzle & Dragons: Five

19. June 2025
two & a half gamers – One bad integration, $20,000 gone in minutes. Fraud is real! Rewarded UA is not dying, it’s evolving

two & a half gamers – One bad integration, $20,000

18. June 2025
two & a half gamers – The BitLife Blueprint: 7 Years Old & Still Crushing it

two & a half gamers – The BitLife Blueprint: 7

16. June 2025
🤮 𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝗦𝗮𝘂𝗰𝗲 𝗕𝗲𝗵𝗶𝗻𝗱 “𝗙𝗮𝗸𝗲” 𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗱𝘀. Why do these “fake gameplay” ads work so well? 👇

🤮 𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝗦𝗮𝘂𝗰𝗲 𝗕𝗲𝗵𝗶𝗻𝗱 “𝗙𝗮𝗸𝗲” 𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗱𝘀. Why do

14. June 2025
🎬 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗠𝗮𝘆 𝟮𝟬𝟮𝟱: AI Madness, Celebrity Overload & the Death of Originality? 👇

🎬 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗠𝗮𝘆 𝟮𝟬𝟮𝟱: AI Madness, Celebrity Overload &

14. June 2025
44 years in the gaming industry, started at 14 in Sid Meier’s first company and is currently still working on a new game 😎

44 years in the gaming industry, started at 14 in

13. June 2025
two & a half gamers – 🎬 Creative Trends May 2025: AI Madness, Celebrity Overload & the Death of Originality?

two & a half gamers – 🎬 Creative Trends May

12. June 2025
two & a half gamers – The Real OG Jane Whittaker Unfiltered: 44 years in gaming, Alien vs Predator & Why fun still wins

two & a half gamers – The Real OG Jane

11. June 2025
Screw Master 3D scaled to $100K 🤑 a day IAP and Ad revenue, how did it carve out market share in the ultra competitive physics based screw genre 🕵?

Screw Master 3D scaled to $100K 🤑 a day IAP

10. June 2025
two & a half gamers – Screw Master 3D Live Review: 15% D30 retention & 80k+ daily revenue? The real hybrid casual KPIs

two & a half gamers – Screw Master 3D Live

9. June 2025
Recorded LIVE at hashtag#MAUVegas, 🚀 Mistplay’s bold leap from Android to iOS …

Recorded LIVE at hashtag#MAUVegas, 🚀 Mistplay’s bold leap from Android

8. June 2025
𝗞𝗶𝗻𝗴𝘀𝗵𝗼𝘁’𝘀 𝗨𝗔 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸: 𝗛𝗼𝘄 𝘁𝗼 𝗦𝗰𝗮𝗹𝗲 𝗙𝗮𝘀𝘁 𝗶𝗻 𝟮𝟬𝟮𝟱. What makes their approach different? Here’s the breakdown 👇

𝗞𝗶𝗻𝗴𝘀𝗵𝗼𝘁’𝘀 𝗨𝗔 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸: 𝗛𝗼𝘄 𝘁𝗼 𝗦𝗰𝗮𝗹𝗲 𝗙𝗮𝘀𝘁 𝗶𝗻 𝟮𝟬𝟮𝟱. What

7. June 2025
Review Radar #8 📡 is back with 15 games that we already covered on the two & a half gamers podcast in last 3 months

Review Radar #8 📡 is back with 15 games that

6. June 2025
two & a half gamers – Review radar #8: From Stable Dinosaur to Revenue Rocket. Podcast curse broken!

two & a half gamers – Review radar #8: From

5. June 2025
two & a half gamers – MAU’25 Live Special: The Bold New Era of Rewarded Gaming & UA in 2025

two & a half gamers – MAU’25 Live Special: The

4. June 2025
You may know Century Games as the leader of 4X genre with Whiteout Survival ❄️ and now Kingshot, but did you know that they are actively going into casual Match3 genre?

You may know Century Games as the leader of 4X

4. June 2025
📊 Survey data from real UA pros managing $100M+ in spend.𝗧𝗵𝗲 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗕𝗿𝘂𝘁𝗮𝗹𝗹𝘆 𝗛𝗼𝗻𝗲𝘀𝘁 𝗠𝗼𝗯𝗶𝗹𝗲 𝗨𝗔 𝟮𝟬𝟮𝟱 𝗶𝘀 𝗵𝗲𝗿𝗲. 👇

📊 Survey data from real UA pros managing $100M+ in

4. June 2025
Do you know which mobile games are the biggest by 𝐃𝐚𝐢𝐥𝐲 𝐀𝐜𝐭𝐢𝐯𝐞 𝐔𝐬𝐞𝐫𝐬? And I mean really big 👀 😁

Do you know which mobile games are the biggest by

3. June 2025
𝗖𝗮𝗻 Century Games 𝗰𝗿𝗮𝗰𝗸 𝘁𝗵𝗲 𝗠𝗮𝘁𝗰𝗵-𝟯 𝗴𝗲𝗻𝗿𝗲? Three puzzle launches, three different themes, one big question. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? 👇

𝗖𝗮𝗻 Century Games 𝗰𝗿𝗮𝗰𝗸 𝘁𝗵𝗲 𝗠𝗮𝘁𝗰𝗵-𝟯 𝗴𝗲𝗻𝗿𝗲? Three puzzle launches,

2. June 2025
two & a half gamers – 🧩 Can Century Games Crack the Match-3 Puzzle Genre? In Match3 genre, only the bold survive!

two & a half gamers – 🧩 Can Century Games

2. June 2025
🎮 𝗣𝗹𝗮𝘆𝗮𝗯𝗹𝗲 𝗮𝗱𝘀 𝘀𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝗰𝗼𝘀𝘁 𝗮 𝗳𝗼𝗿𝘁𝘂𝗻𝗲. 𝗢𝗿 𝘁𝗮𝗸𝗲 𝘄𝗲𝗲𝗸𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗱𝗲𝘃 𝘁𝗲𝗮𝗺 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱. Enter PlayableMaker 👇

🎮 𝗣𝗹𝗮𝘆𝗮𝗯𝗹𝗲 𝗮𝗱𝘀 𝘀𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝗰𝗼𝘀𝘁 𝗮 𝗳𝗼𝗿𝘁𝘂𝗻𝗲. 𝗢𝗿 𝘁𝗮𝗸𝗲 𝘄𝗲𝗲𝗸𝘀

1. June 2025
Warning ☢️ Heavy Game Design post ahead. Do you know the difference between deterministic and random level based puzzlers? 🤔

Warning ☢️ Heavy Game Design post ahead. Do you know

31. May 2025
𝗪𝗵𝘆 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗿𝗮𝘁𝗲𝘀 𝗮𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗿𝗶𝘀𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝟭𝟬% 𝘁𝗼 𝟯𝟬–𝟱𝟬%! Live-recorded episode from hashtag#MAUVegas

𝗪𝗵𝘆 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗿𝗮𝘁𝗲𝘀 𝗮𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗿𝗶𝘀𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝟭𝟬% 𝘁𝗼 𝟯𝟬–𝟱𝟬%!

31. May 2025
The Art of Scaling AppLovin UA. 𝗔 𝗺𝘂𝘀𝘁 𝘄𝗮𝘁𝗰𝗵/𝗹𝗶𝘀𝘁𝗲𝗻 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗨𝗔 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗴𝗮𝗺𝗶𝗻𝗴 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 with the powerful Alexis 👇

The Art of Scaling AppLovin UA. 𝗔 𝗺𝘂𝘀𝘁 𝘄𝗮𝘁𝗰𝗵/𝗹𝗶𝘀𝘁𝗲𝗻 𝗳𝗼𝗿

30. May 2025
𝗕𝗶𝗴 𝗰𝗼𝗻𝗴𝗿𝗮𝘁𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝘁𝗲𝗮𝗺 𝗮𝘁 Pixel Federation 𝗼𝗻 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗮𝗹 𝗹𝗮𝘂𝗻𝗰𝗵 𝗼𝗳 TrainStation 3! 👇

𝗕𝗶𝗴 𝗰𝗼𝗻𝗴𝗿𝗮𝘁𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝘁𝗲𝗮𝗺 𝗮𝘁 Pixel Federation 𝗼𝗻

30. May 2025
two & a half gamers – 🔥 The Art of Scaling Applovin UA & Admon: A Deep dive

two & a half gamers – 🔥 The Art of

29. May 2025
two & a half gamers – MAU’25 Live Special: The App Store Monopoly Is Cracking. Are You Ready?

two & a half gamers – MAU’25 Live Special: The

28. May 2025
Lands of Jail already passed $250K 🤑 a day in revenue after 2 months from launch. What is this prison themed game about ??? 🤔

Lands of Jail already passed $250K 🤑 a day in

28. May 2025
🎯🧪 Introducing the Playable Testing Flow: a tiered, data-driven system actually to scale what performs. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 👇

🎯🧪 Introducing the Playable Testing Flow: a tiered, data-driven system

28. May 2025
𝟮𝟰𝟱% 𝗥𝗢𝗜 𝘄𝗮𝘀𝗻’𝘁 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝘄𝗶𝗻 𝗮𝘁 𝗠𝗔𝗨 𝟮𝟬𝟮𝟱.The Terrace Ballroom was full. And the Creative Code talk?🔥 A total hit. 𝗪𝗲 𝗯𝗿𝗼𝗸𝗲 𝗱𝗼𝘄𝗻 𝘄𝗵𝗮𝘁’𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 👇

𝟮𝟰𝟱% 𝗥𝗢𝗜 𝘄𝗮𝘀𝗻’𝘁 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝘄𝗶𝗻 𝗮𝘁 𝗠𝗔𝗨 𝟮𝟬𝟮𝟱.The Terrace

27. May 2025
Rollic’s Color Block Jam 🟥, continues to scale past $500K in IAP 🤑 revenue only and 200K downloads a day

Rollic’s Color Block Jam 🟥, continues to scale past $500K

27. May 2025
two & a half gamers – 🚨Lands Of Jail: Prison SIM meets 4X strategy. It’s Frozen City + Whiteout + Toy Factory & scaling

two & a half gamers – 🚨Lands Of Jail: Prison

26. May 2025
Steam Scanner #1 📡 aka “Full Steam Ahead” 🚂 is a new podcast segment, where we look at latest Steam games, that could translate well into mobile soon

Steam Scanner #1 📡 aka “Full Steam Ahead” 🚂 is

23. May 2025
two & a half gamers – Full Steam Ahead: How Steam trends influence Mobile games?

two & a half gamers – Full Steam Ahead: How

22. May 2025
Century Games’s Kingshot just passed $1 Mil. a day 🤑 in revenue in less than 3 months from launch, scaling downloads to 200K a day

Century Games’s Kingshot just passed $1 Mil. a day 🤑

22. May 2025
two & a half gamers – Applovin MAX mediation: Step-by-Step Walkthrough for beginners by Felix Braberg

two & a half gamers – Applovin MAX mediation: Step-by-Step

21. May 2025
What Merge Games are doing RIGHT in their ads and what you should steal right now 👇

What Merge Games are doing RIGHT in their ads and what

21. May 2025
PlaySimple Games’s Word Search Explorer is doing $163K a day in ad revenue 🤑, which is more than the current word category IAP leader NYT Games: Word, Number, Logic 👀

PlaySimple Games’s Word Search Explorer is doing $163K a day

21. May 2025
Warning ☢️ Heavy Game Design post ahead. Do you know how to utilize your in-game friends lists with “Social helper” mechanics? 🤝

Warning ☢️ Heavy Game Design post ahead. Do you know

20. May 2025
The previous UA killer articles were super successful, sooo here we go again! 𝗦𝗶𝗺𝗽𝗹𝗲, 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 & 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁! That’s it, 𝗻𝗼 𝗯𝘂𝗹𝗹𝘀𝗵𝗶𝘁 & 𝗯𝗿𝘂𝘁𝗮𝗹𝗹𝘆 𝗵𝗼𝗻𝗲𝘀𝘁!

The previous UA killer articles were super successful, sooo here

20. May 2025
What if you 𝗰𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲🤑 $𝟱𝟲𝗠/𝘆𝗲𝗮𝗿 𝘄𝗶𝘁𝗵 𝗮 𝗴𝗮𝗺𝗲 that doesn’t push monetization until after level 24? 📈 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗾𝘂𝗶𝗲𝘁 𝗺𝗼𝗻𝗲𝘆 𝗺𝗮𝗰𝗵𝗶𝗻𝗲 𝗻𝗼 𝗼𝗻𝗲 𝗶𝘀 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁.👇

What if you 𝗰𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲🤑 $𝟱𝟲𝗠/𝘆𝗲𝗮𝗿 𝘄𝗶𝘁𝗵 𝗮 𝗴𝗮𝗺𝗲 that

19. May 2025
two & a half gamers – 🧩 Word Search Explorer Review: $168K/Day From Ads Alone. No IAPs Needed

two & a half gamers – 🧩 Word Search Explorer

19. May 2025
🚀 𝗦𝗼𝗳𝘁 𝗟𝗮𝘂𝗻𝗰𝗵 𝗜𝘀𝗻’𝘁 𝗝𝘂𝘀𝘁 𝗮 𝗣𝗵𝗮𝘀𝗲. 𝗜𝘁’𝘀 𝗬𝗼𝘂𝗿 𝗚𝗮𝗺𝗲’𝘀 𝗦𝘂𝗿𝘃𝗶𝘃𝗮𝗹 𝗧𝗲𝘀𝘁.

🚀 𝗦𝗼𝗳𝘁 𝗟𝗮𝘂𝗻𝗰𝗵 𝗜𝘀𝗻’𝘁 𝗝𝘂𝘀𝘁 𝗮 𝗣𝗵𝗮𝘀𝗲. 𝗜𝘁’𝘀 𝗬𝗼𝘂𝗿 𝗚𝗮𝗺𝗲’𝘀

17. May 2025
⚠️ 𝗔𝗻 𝗮𝗻𝗼𝗻𝘆𝗺𝗼𝘂𝘀 𝗶𝗻𝘀𝗶𝗱𝗲𝗿 𝘃𝗼𝗶𝗰𝗲-𝗺𝗼𝗱𝘂𝗹𝗮𝘁𝗲𝗱 𝗳𝗼𝗿 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝗷𝗼𝗶𝗻𝘀 𝘂𝘀 𝘁𝗼 𝗲𝘅𝗽𝗼𝘀𝗲 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗮𝗯𝗼𝘂𝘁 𝗺𝗼𝗯𝗶𝗹𝗲 𝗨𝗔. 🤯

⚠️ 𝗔𝗻 𝗮𝗻𝗼𝗻𝘆𝗺𝗼𝘂𝘀 𝗶𝗻𝘀𝗶𝗱𝗲𝗿 𝘃𝗼𝗶𝗰𝗲-𝗺𝗼𝗱𝘂𝗹𝗮𝘁𝗲𝗱 𝗳𝗼𝗿 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝗷𝗼𝗶𝗻𝘀 𝘂𝘀 𝘁𝗼

16. May 2025
📣 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗵𝗼𝘁𝘁𝗲𝘀𝘁 𝗻𝗲𝘄 𝗴𝗲𝗻𝗿𝗲 𝗶𝗻 𝗺𝗼𝗯𝗶𝗹𝗲 𝗴𝗮𝗺𝗶𝗻𝗴: 📣 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘊𝘰𝘱𝘺-𝘗𝘢𝘴𝘵𝘦 𝘚𝘪𝘮𝘶𝘭𝘢𝘵𝘰𝘳 2025. 👇

📣 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗵𝗼𝘁𝘁𝗲𝘀𝘁 𝗻𝗲𝘄 𝗴𝗲𝗻𝗿𝗲 𝗶𝗻 𝗺𝗼𝗯𝗶𝗹𝗲 𝗴𝗮𝗺𝗶𝗻𝗴: 📣

16. May 2025
two & a half gamers – ⚠️ The Industry’s Dirty Little Secrets: Confessions from the UA Underground

two & a half gamers – ⚠️ The Industry’s Dirty

15. May 2025
Short Drama Apps make $200 Mil. 🤑 a month!

Short Drama Apps make $200 Mil. 🤑 a month!

15. May 2025
Warning ☢️ Heavy Game Design post ahead. Do you know how to utilize your in-game friends lists with “Social helper” mechanics? 🤝

Warning ☢️ Heavy Game Design post ahead. Do you know

15. May 2025
Is the 24 payback the new normal? 𝗵𝗮𝘁’𝘀 𝗮 “𝗴𝗼𝗼𝗱” 𝗥𝗢𝗔𝗦 𝗶𝗻 𝟮𝟬𝟮𝟱? Turns out… it depends on how long you’re willing to wait. 👇

Is the 24 payback the new normal? 𝗵𝗮𝘁’𝘀 𝗮 “𝗴𝗼𝗼𝗱” 𝗥𝗢𝗔𝗦

15. May 2025
two & a half gamers – 📊 Is 24-Month Payback the New Normal? Real ROAS Benchmarks Revealed!

two & a half gamers – 📊 Is 24-Month Payback

14. May 2025
“𝘞𝘩𝘦𝘯 𝘪𝘵 𝘤𝘰𝘮𝘦𝘴 𝘵𝘰 𝘥𝘢𝘵𝘢, 𝘐 𝘦𝘹𝘤𝘦𝘭” – I have used this image since I created my first presentation. I should now say “𝙒𝙝𝙚𝙣 𝙞𝙩 𝙘𝙤𝙢𝙚𝙨 𝙩𝙤 𝙨𝙤𝙛𝙩 𝙡𝙖𝙪𝙣𝙘𝙝, 𝙄 𝙚𝙭𝙘𝙚𝙡” 👇

“𝘞𝘩𝘦𝘯 𝘪𝘵 𝘤𝘰𝘮𝘦𝘴 𝘵𝘰 𝘥𝘢𝘵𝘢, 𝘐 𝘦𝘹𝘤𝘦𝘭” – I have

13. May 2025
𝗦𝗵𝗼𝗿𝘁 𝗗𝗿𝗮𝗺𝗮 𝗶𝘀 𝗯𝗼𝗼𝗺𝗶𝗻𝗴. Why is Netflix looking away and not adopting this trend? T𝗵𝗮𝘁’𝘀 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗺𝗼𝗻𝗲𝘆.

𝗦𝗵𝗼𝗿𝘁 𝗗𝗿𝗮𝗺𝗮 𝗶𝘀 𝗯𝗼𝗼𝗺𝗶𝗻𝗴. Why is Netflix looking away and

12. May 2025
Supercell’s Squad Buster is releasing a major pivot update tomorrow, what is new and will it be enough to avoid getting busted? 😅

Supercell’s Squad Buster is releasing a major pivot update tomorrow,

12. May 2025
two & a half gamers – 🎭 Drama Pops Review: Why short drama could be the future of Mobile Entertainment?

two & a half gamers – 🎭 Drama Pops Review:

12. May 2025
𝗛𝗮𝘃𝗶𝗻𝗴 𝗳𝘂𝗻 𝘄𝗶𝘁𝗵 𝗔𝗜 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝘀𝗽𝗶𝗰𝘆 two & a half gamers 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 with 👊 Joseph Kim and a mysterious guest who’s identity won’t be revealed👇

𝗛𝗮𝘃𝗶𝗻𝗴 𝗳𝘂𝗻 𝘄𝗶𝘁𝗵 𝗔𝗜 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝘀𝗽𝗶𝗰𝘆 two &

11. May 2025
𝗡𝗲𝘄 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗿𝗲𝗻𝗱𝘀 𝗳𝗼𝗿 𝗔𝗽𝗿𝗶𝗹 𝟮𝟬𝟮𝟱 𝗮𝗿𝗲 𝗵𝗲𝗿𝗲. You can’t miss these 👇

𝗡𝗲𝘄 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗿𝗲𝗻𝗱𝘀 𝗳𝗼𝗿 𝗔𝗽𝗿𝗶𝗹 𝟮𝟬𝟮𝟱 𝗮𝗿𝗲 𝗵𝗲𝗿𝗲. You can’t

10. May 2025
🧊 𝗧𝗵𝗲 “𝗳𝗿𝗲𝗲𝘇𝗶𝗻𝗴 𝗳𝗮𝗺𝗶𝗹𝗶𝗲𝘀” 👶 𝘁𝗿𝗲𝗻𝗱 𝗶𝘀 𝗮 𝗵𝗶𝗴𝗵𝗹𝘆 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗱𝗿𝗮𝗺𝗮𝘁𝗶𝘇𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗺𝗶𝘀𝘀. Why is it mandatory now? 👇

🧊 𝗧𝗵𝗲 “𝗳𝗿𝗲𝗲𝘇𝗶𝗻𝗴 𝗳𝗮𝗺𝗶𝗹𝗶𝗲𝘀” 👶 𝘁𝗿𝗲𝗻𝗱 𝗶𝘀 𝗮 𝗵𝗶𝗴𝗵𝗹𝘆 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹

9. May 2025
✅How to Set Up Meta AdROAS Campaigns✅

✅How to Set Up Meta AdROAS Campaigns✅

9. May 2025
This week’s Ad of the week award goes to this very unique nostalgia creative, by none other than the Kings of Hybrid-casual themselves. Who is that? 😎

This week’s Ad of the week award goes to this

9. May 2025
two & a half gamers – 💥 The latest WTF ads pushing the creative envelope: Creative Trends You’ll Regret Missing April 2025

two & a half gamers – 💥 The latest WTF

8. May 2025
Warning ☢️ Heavy Game Design podcast ahead. Do you know the main difference between the 3 most common Gacha (lootbox) types on the market? 🤔

Warning ☢️ Heavy Game Design podcast ahead. Do you know

8. May 2025
two & a half gamers – 🧠 The Ultimate Gacha System Breakdown: What Every Game Designer Should Know by Jakub Remiar

two & a half gamers – 🧠 The Ultimate Gacha

7. May 2025
“𝘛𝘩𝘦 𝘣𝘦𝘴𝘵 𝘪𝘯𝘷𝘦𝘯𝘵𝘪𝘰𝘯 𝘴𝘪𝘯𝘤𝘦 𝘵𝘩𝘦 𝘴𝘭𝘪𝘤𝘦𝘥 𝘣𝘳𝘦𝘢𝘥.” Yes. I said that during our last recording about Airflux. 𝗔 𝗡𝗲𝘄 𝗘𝗿𝗮 𝗼𝗳 𝗔𝗱 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗵𝗲𝗿𝗲.

“𝘛𝘩𝘦 𝘣𝘦𝘴𝘵 𝘪𝘯𝘷𝘦𝘯𝘵𝘪𝘰𝘯 𝘴𝘪𝘯𝘤𝘦 𝘵𝘩𝘦 𝘴𝘭𝘪𝘤𝘦𝘥 𝘣𝘳𝘦𝘢𝘥.” Yes. I said

7. May 2025
SuperPlay’s Disney Solitaire already scaled to $400K 🤑 a day in revenue still doing around 200K downloads a day after its April 17th global launch.

SuperPlay’s Disney Solitaire already scaled to $400K 🤑 a day

7. May 2025
𝗜𝗻 𝗤𝟭 𝟮𝟬𝟮𝟱, 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟮% 𝗼𝗳 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 still pulled in about half of the total ad spend.👇

𝗜𝗻 𝗤𝟭 𝟮𝟬𝟮𝟱, 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟮% 𝗼𝗳 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 still

6. May 2025
🚨 EMERGENCY EPISODE🚨 Game over, Apple? What you need to know & do NOW! 

🚨 EMERGENCY EPISODE🚨 Game over, Apple? What you need to

5. May 2025
🚨Spotify App without Apple Payment Processing is Approved 🚨

🚨Spotify App without Apple Payment Processing is Approved 🚨

5. May 2025
So you already heard about the new Apple vs Epic Games court ruling from last week. But what should you, as a mobile game developer do now? 🤔

So you already heard about the new Apple vs Epic

5. May 2025
two & a half gamers – Disney Solitaire Review: Playtika’s Genre Expertise meets SuperPlay execution

two & a half gamers – Disney Solitaire Review: Playtika’s

5. May 2025
two & a half gamers – 🚨 EMERGENCY EPISODE🚨 Game over, Apple? What you need to know & do NOW!

two & a half gamers – 🚨 EMERGENCY EPISODE🚨 Game

5. May 2025
𝗙𝘂𝗹𝗹 𝘀𝘁𝗲𝗽 𝗯𝘆 𝘀𝘁𝗲𝗽 𝗠𝗲𝘁𝗮 𝗔𝗱𝗥𝗢𝗔𝗦 𝗴𝘂𝗶𝗱𝗲 𝗶𝘀 𝗵𝗲𝗿𝗲.

𝗙𝘂𝗹𝗹 𝘀𝘁𝗲𝗽 𝗯𝘆 𝘀𝘁𝗲𝗽 𝗠𝗲𝘁𝗮 𝗔𝗱𝗥𝗢𝗔𝗦 𝗴𝘂𝗶𝗱𝗲 𝗶𝘀 𝗵𝗲𝗿𝗲.

4. May 2025
💥 𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗰𝗮𝗻 𝗖𝗣𝗜 𝗱𝗿𝗼𝗽 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗜𝗣 𝗶𝗻 𝗮 𝗺𝗼𝗯𝗶𝗹𝗲 𝗴𝗮𝗺𝗲? 𝗖𝗼𝘂𝗹𝗱 𝗶𝘁 𝗯𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝟳𝟬%?👇

💥 𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗰𝗮𝗻 𝗖𝗣𝗜 𝗱𝗿𝗼𝗽 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗮

3. May 2025
ABI Game Studio’s Dreamy Room already scaled to $100K 🤑 a day revenue, mainly through ads.

ABI Game Studio’s Dreamy Room already scaled to $100K 🤑

2. May 2025
two & a half gamers – We Played Dreamy Room. It’s Brilliant, Hard, and Makes $27+ million a year in ADS!

two & a half gamers – We Played Dreamy Room.

2. May 2025
Genesis Tech’s portfolio of Apps is doing $35 Mil. 🤑 a month in revenue and hardly nobody know who they are 😅.

Genesis Tech’s portfolio of Apps is doing $35 Mil. 🤑

1. May 2025
𝗙𝘂𝗹𝗹 𝘀𝘁𝗲𝗽 𝗯𝘆 𝘀𝘁𝗲𝗽 𝗠𝗲𝘁𝗮 𝗔𝗱𝗥𝗢𝗔𝗦 𝗴𝘂𝗶𝗱𝗲 𝗶𝘀 𝗵𝗲𝗿𝗲👇

𝗙𝘂𝗹𝗹 𝘀𝘁𝗲𝗽 𝗯𝘆 𝘀𝘁𝗲𝗽 𝗠𝗲𝘁𝗮 𝗔𝗱𝗥𝗢𝗔𝗦 𝗴𝘂𝗶𝗱𝗲 𝗶𝘀 𝗵𝗲𝗿𝗲👇

1. May 2025
two & a half gamers – How to Set Up Meta AdROAS Campaigns: Step-by-Step Guide for UA Teams

two & a half gamers – How to Set Up

30. April 2025
𝗧𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝟮𝟬𝟮𝟱 by AppsFlyer report is out and makes one thing clear: 𝗰𝗵𝘂𝗿𝗻𝗶𝗻𝗴 𝗼𝘂𝘁 𝗺𝗼𝗿𝗲 𝗮𝗱𝘀 𝘄𝗼𝗻’𝘁 𝘀𝗮𝘃𝗲 𝘆𝗼𝘂 𝗶𝗳 𝘁𝗵𝗲𝘆 𝗮𝗹𝗹 𝗳𝗲𝗲𝗹 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲.

𝗧𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝟮𝟬𝟮𝟱 by AppsFlyer report

30. April 2025
Quietly pulling in 🤑 $𝟰𝟬𝟬𝗠+ 𝗮𝗻𝗻𝘂𝗮𝗹𝗹𝘆. Meet Genesis. App Publisher. Think Voodoo for apps, but bigger, almost like Embracer Group Voodoo. 👇

Quietly pulling in 🤑 $𝟰𝟬𝟬𝗠+ 𝗮𝗻𝗻𝘂𝗮𝗹𝗹𝘆. Meet Genesis. App Publisher.

28. April 2025
two & a half gamers – 💰 $400 MIL/Year Genesis: Like Voodoo, but for apps and bigger. App industry’s secret blueprint

two & a half gamers – 💰 $400 MIL/Year Genesis:

28. April 2025
🚨 New TREND is here! After vibe coding, vibe marketing, vibe editing. 🧠 Vibe THINKING with new tools👇

🚨 New TREND is here! After vibe coding, vibe marketing,

27. April 2025
🤑”28% 𝘶𝘱𝘭𝘪𝘧𝘵 𝘢𝘧𝘵𝘦𝘳 𝘧𝘪𝘷𝘦 𝘸𝘦𝘦𝘬𝘴. 𝘉𝘺 𝘮𝘰𝘯𝘵𝘩 𝘵𝘩𝘳𝘦𝘦, 𝘵𝘩𝘢𝘵 𝘯𝘶𝘮𝘣𝘦𝘳 𝘩𝘪𝘵 54%”. Ad Monetization is 𝗙𝗜𝗡𝗔𝗟𝗟𝗬 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘀𝗺𝗮𝗿𝘁𝗲𝗿. 👇

🤑”28% 𝘶𝘱𝘭𝘪𝘧𝘵 𝘢𝘧𝘵𝘦𝘳 𝘧𝘪𝘷𝘦 𝘸𝘦𝘦𝘬𝘴. 𝘉𝘺 𝘮𝘰𝘯𝘵𝘩 𝘵𝘩𝘳𝘦𝘦, 𝘵𝘩𝘢𝘵 𝘯𝘶𝘮𝘣𝘦𝘳

26. April 2025
two & a half gamers – Ad Monetization Secrets: Top Mobile Games Printing $$$ in 2025

two & a half gamers – Ad Monetization Secrets: Top

25. April 2025
Our two & a half gamers podcast just hit 15 000 subscribers this week 🥳

Our two & a half gamers podcast just hit 15

25. April 2025
two & a half gamers – Why Casual Games Are Rethinking Interstitial Ads? Ad Monetization is Getting Smarter (Finally)

two & a half gamers – Why Casual Games Are

23. April 2025
Warning ☢️ Heavy Game Design post ahead. How about we talk about a game genre that essentially self balances itself? 😱

Warning ☢️ Heavy Game Design post ahead. How about we

23. April 2025
The only softlaunch guide you will ever need in 𝟮𝟬𝟮𝟱! No fluff, just real step by step guide. With shit ton of benchmarks! Enjoy here 👇

The only softlaunch guide you will ever need in 𝟮𝟬𝟮𝟱!

23. April 2025
Chess.com’s Chess app scaled to $200K a day 🤑

Chess.com’s Chess app scaled to $200K a day 🤑

22. April 2025
Let’s just dive directly into the creative framework for 2025. How to win? 👇

Let’s just dive directly into the creative framework for 2025. How

22. April 2025
two & a half gamers – How Chess.com became a $500M Business?

two & a half gamers – How Chess.com became a

21. April 2025
𝗖𝗵𝗲𝘀𝘀.𝗰𝗼𝗺: 𝗙𝗿𝗼𝗺 $𝟱𝟱𝗞 𝗗𝗼𝗺𝗮𝗶𝗻 𝘁𝗼 🤑$𝟱𝟬𝟬 𝗺𝗶𝗹/𝘆𝗲𝗮𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲!

𝗖𝗵𝗲𝘀𝘀.𝗰𝗼𝗺: 𝗙𝗿𝗼𝗺 $𝟱𝟱𝗞 𝗗𝗼𝗺𝗮𝗶𝗻 𝘁𝗼 🤑$𝟱𝟬𝟬 𝗺𝗶𝗹/𝘆𝗲𝗮𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲!

21. April 2025
Work in progress! Subscribe & stay tuned: lancaric.substack.com

Work in progress! Subscribe & stay tuned: lancaric.substack.com

20. April 2025
DC: Dark Legion 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 🤑 $𝟯𝟬𝟬-𝟯𝟱𝟬𝗞/𝗱𝗮𝘆 𝘄𝗶𝘁𝗵 $𝟭𝟭 𝗠𝗶𝗹. Revenue after the initial release is slowly dying.

DC: Dark Legion 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 🤑 $𝟯𝟬𝟬-𝟯𝟱𝟬𝗞/𝗱𝗮𝘆 𝘄𝗶𝘁𝗵 $𝟭𝟭 𝗠𝗶𝗹. Revenue

19. April 2025
FunPlus’s DC: Dark Legion scaled to $300K a day revenue 🤑

FunPlus’s DC: Dark Legion scaled to $300K a day revenue

18. April 2025
Royal Kingdom 𝗲𝗮𝗿𝗻𝗶𝗻𝗴🤑 $𝟮.𝟱 𝗺𝗶𝗹/𝘄𝗲𝗲𝗸 (Not a day, just yet!) and growing.

Royal Kingdom 𝗲𝗮𝗿𝗻𝗶𝗻𝗴🤑 $𝟮.𝟱 𝗺𝗶𝗹/𝘄𝗲𝗲𝗸 (Not a day, just yet!)

18. April 2025
two & a half gamers – DC: Dark Legion Is NOT a 4X Game – And That’s a Big Problem. No Soldiers. No Strategy. Just Gacha.

two & a half gamers – DC: Dark Legion Is

17. April 2025
A massive multiple celebrities ad campaign by Dream Games for its 2nd mobile game Royal Kingdom just started 👀

A massive multiple celebrities ad campaign by Dream Games for

17. April 2025
Developers & publishers are now 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗻𝗴 𝟮𝟱 𝘁𝗼 𝟯𝟬% of their business now on 𝘁𝗵𝗲𝘀𝗲 𝘄𝗲𝗯 𝘀𝘁𝗼𝗿𝗲𝘀 with a savings of about 50% on fees. 👇

Developers & publishers are now 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗻𝗴 𝟮𝟱 𝘁𝗼 𝟯𝟬% of

17. April 2025
two & a half gamers – Web Shops make up 30% of game revenue in 2025. Here’s how to build yours!

two & a half gamers – Web Shops make up

16. April 2025
Vertex Games’s Matching Story scaled to $300K 🤑 revenue a day after nearly 3 years in soft launch.

Vertex Games’s Matching Story scaled to $300K 🤑 revenue a day

16. April 2025
Supercell used to be the gold standard. Now, it’s 𝗵𝗮𝗿𝗱 𝘁𝗼 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲 the company at all.👇

Supercell used to be the gold standard. Now, it’s 𝗵𝗮𝗿𝗱

15. April 2025
The whole Merge subgenre did $83 Mil. IAP revenue 🤑 last month.

The whole Merge subgenre did $83 Mil. IAP revenue 🤑

14. April 2025
Matching Story is a Masterclass. 🤑 $𝟭𝟬𝟬 𝗠𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗮 𝗚𝗮𝗺𝗲 𝗧𝗵𝗮𝘁 𝗧𝗼𝗼𝗸 𝟮 𝗬𝗘𝗔𝗥𝗦 𝘁𝗼 𝗟𝗮𝘂𝗻𝗰𝗵!?

Matching Story is a Masterclass. 🤑 $𝟭𝟬𝟬 𝗠𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗮

14. April 2025
two & a half gamers – 🎮 Matching Story review: The 2-Year Soft Launch That Turned Into a $100 Million Match-3 Success

two & a half gamers – 🎮 Matching Story review:

14. April 2025
Supercell’s Clash of Clans just had a massive update this week, not only because the WWE

Supercell’s Clash of Clans just had a massive update this

13. April 2025
𝗡𝗲𝗮𝗿-𝗗𝗲𝗮𝘁𝗵, 𝗔𝗜 𝗚𝗶𝗿𝗹𝘀 & 𝗜𝗤 𝗧𝗲𝘀𝘁𝘀: 𝗪𝗵𝗮𝘁’𝘀 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗥𝗶𝗴𝗵𝘁 𝗡𝗼𝘄?

𝗡𝗲𝗮𝗿-𝗗𝗲𝗮𝘁𝗵, 𝗔𝗜 𝗚𝗶𝗿𝗹𝘀 & 𝗜𝗤 𝗧𝗲𝘀𝘁𝘀: 𝗪𝗵𝗮𝘁’𝘀 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗶𝗻

12. April 2025
Currently the most impactful usage of AI in mobile gaming continues to be in marketing creatives. 

Currently the most impactful usage of AI in mobile gaming

11. April 2025
𝗪𝗵𝗼 𝗱𝗶𝗱 𝗶𝘁 𝗳𝗶𝗿𝘀𝘁? 𝗔𝗻𝗱 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗲𝘃𝗲𝗻 𝗺𝗮𝘁𝘁𝗲𝗿 𝗮𝗻𝘆𝗺𝗼𝗿𝗲?

𝗪𝗵𝗼 𝗱𝗶𝗱 𝗶𝘁 𝗳𝗶𝗿𝘀𝘁? 𝗔𝗻𝗱 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗲𝘃𝗲𝗻 𝗺𝗮𝘁𝘁𝗲𝗿 𝗮𝗻𝘆𝗺𝗼𝗿𝗲?

11. April 2025
two & a half gamers – The Secret Sauce Behind $30M/Month Mobile Hits 🧪 Creative trends in Mobile Games – March 2025

two & a half gamers – The Secret Sauce Behind

10. April 2025
MIXI, Inc ‘s Monster Strike just hit $8 Billion 🤑 in lifetime revenue this month.

MIXI, Inc ‘s Monster Strike just hit $8 Billion 🤑

10. April 2025
two & a half gamers – How to Unlock Hidden Ad Revenue in Google AdMob. Step-by-Step Walkthrough by Felix Braberg

two & a half gamers – How to Unlock Hidden

9. April 2025
Estoty’s I am Cat and I am Security are currently making $300K a day 🤑 in ad revenue together with 500K downloads a day.

Estoty’s I am Cat and I am Security are currently

9. April 2025
MAU VEGAS 2025 We are going! 𝗧𝗵𝗿𝗶𝗹𝗹𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝘂𝗻𝗰𝗶𝗹 𝗳𝗼𝗿 𝗠𝗔𝗨 𝗩𝗲𝗴𝗮𝘀 𝟮𝟬𝟮𝟱

MAU VEGAS 2025 We are going! 𝗧𝗵𝗿𝗶𝗹𝗹𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗼𝗻

9. April 2025
Warning ☢️ Heavy Game Design post ahead 😁 How does PvP counter play systems work? 

Warning ☢️ Heavy Game Design post ahead 😁 How does

8. April 2025
The 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟰 are here. 𝗜 𝗕𝘂𝗶𝗹𝘁 𝗮 𝗢𝗻𝗲-𝗣𝗲𝗿𝘀𝗼𝗻 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝘁𝗼 €𝟭.𝟲𝗠 — Here’s what actually matters & how you can do it too 👇

The 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟰 are here. 𝗜 𝗕𝘂𝗶𝗹𝘁 𝗮 𝗢𝗻𝗲-𝗣𝗲𝗿𝘀𝗼𝗻

8. April 2025
Pokémon TCG pocket just crossed $500 Mil. 🤑 lifetime revenue this month

Pokémon TCG pocket just crossed $500 Mil. 🤑 lifetime revenue

7. April 2025
🐱 𝗙𝗿𝗼𝗺 𝗩𝗥 𝗠𝗲𝗺𝗲 𝘁𝗼 $𝟯𝟬𝟬𝗞/𝗗𝗮𝘆 𝗠𝗼𝗯𝗶𝗹𝗲 𝗠𝗼𝗻𝘀𝘁𝗲𝗿𝘀. 𝗠𝗘𝗢𝗪! 🤑

🐱 𝗙𝗿𝗼𝗺 𝗩𝗥 𝗠𝗲𝗺𝗲 𝘁𝗼 $𝟯𝟬𝟬𝗞/𝗗𝗮𝘆 𝗠𝗼𝗯𝗶𝗹𝗲 𝗠𝗼𝗻𝘀𝘁𝗲𝗿𝘀. 𝗠𝗘𝗢𝗪! 🤑

7. April 2025
two & a half gamers – From VR Meme to Mobile Empire – How I Am Cat & I am Security Took Over TikTok AND App Stores

two & a half gamers – From VR Meme to

7. April 2025
Century Games’s Kingshot already scaled past $300K 🤑 a day in revenue

Century Games’s Kingshot already scaled past $300K 🤑 a day

5. April 2025
𝗞𝗟𝗜𝗡𝗚 𝗘𝗫𝗧𝗘𝗡𝗗 𝗙𝗘𝗔𝗧𝗨𝗥𝗘 now available → Generate up to 3 minutes by 5-second increments.

𝗞𝗟𝗜𝗡𝗚 𝗘𝗫𝗧𝗘𝗡𝗗 𝗙𝗘𝗔𝗧𝗨𝗥𝗘 now available → Generate up to 3

5. April 2025
Microfun’s Gossip Harbor just breached $1,5 Mil. 🤑 revenue a day

Microfun’s Gossip Harbor just breached $1,5 Mil. 🤑 revenue a

4. April 2025
🎯 Century’s latest title that’s already 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝘁𝗼 $𝟯𝟬𝟬𝗞/𝗱𝗮𝘆 𝗮𝗻𝗱 𝗰𝗹𝗶𝗺𝗯𝗶𝗻𝗴. 🤑 What happens when you combine 𝗔𝗿𝗰𝗵𝗲𝗿𝗼, 𝗜𝗱𝗹𝗲, 𝗮𝗻𝗱 𝟰𝗫 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆?

🎯 Century’s latest title that’s already 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝘁𝗼 $𝟯𝟬𝟬𝗞/𝗱𝗮𝘆 𝗮𝗻𝗱

4. April 2025
two & a half gamers – Kingshot’s Insane Genre Mix Explained! How Century Games’ New 4X Hooks Players & Payers

two & a half gamers – Kingshot’s Insane Genre Mix

3. April 2025
Screwdom 3D by iKame Global scaled to $300K a day 🤑 revenue and 180K downloads a day

Screwdom 3D by iKame Global scaled to $300K a day

3. April 2025
🔥”𝗦𝗮𝘃𝗲 𝗠𝗲” 𝗔𝗞𝗔 “𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗞𝗶𝗻𝗴” 𝘁𝗿𝗲𝗻𝗱 𝗴𝗿𝗲𝘄 𝘃𝗲𝗿𝘆 𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝗶𝗻 𝟮𝟬𝟮𝟰.

🔥”𝗦𝗮𝘃𝗲 𝗠𝗲” 𝗔𝗞𝗔 “𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗞𝗶𝗻𝗴” 𝘁𝗿𝗲𝗻𝗱 𝗴𝗿𝗲𝘄 𝘃𝗲𝗿𝘆 𝗽𝗼𝗽𝘂𝗹𝗮𝗿

3. April 2025
two & a half gamers – Your ads are boring! 5 Inspiration Tricks to Ignite Your Creative Strategy by Matej Lancaric

two & a half gamers – Your ads are boring!

2. April 2025
Voodoo recently introduced an update to Block Jam 3D

Voodoo recently introduced an update to Block Jam 3D

2. April 2025
Sensor Tower recently released a 50-page report about the state of mobile gaming in 2025.

Sensor Tower recently released a 50-page report about the state

2. April 2025
𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗣𝗹𝗮𝘆𝗮𝗯𝗹𝗲 𝘁𝗿𝗲𝗻𝗱𝘀 𝗯𝗲𝗹𝗼𝘄!I look at 𝗧𝗢𝗣 𝗴𝗮𝗺𝗲𝘀 & 𝗮𝗽𝗽𝘀.𝗧𝗼𝗽 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: 

𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗣𝗹𝗮𝘆𝗮𝗯𝗹𝗲 𝘁𝗿𝗲𝗻𝗱𝘀 𝗯𝗲𝗹𝗼𝘄!I look at 𝗧𝗢𝗣 𝗴𝗮𝗺𝗲𝘀

1. April 2025
💸 𝗧𝗵𝗶𝘀 𝗺𝗼𝗯𝗶𝗹𝗲 𝗴𝗮𝗺𝗲 𝘁𝘂𝗿𝗻𝗲𝗱 𝗶𝗻𝘁𝗼 𝗮 𝗠𝗢𝗡𝗘𝗬 𝗣𝗥𝗜𝗡𝗧𝗜𝗡𝗚 𝗠𝗔𝗖𝗛𝗜𝗡𝗘 𝗶𝗻 𝗷𝘂𝘀𝘁 𝟯 𝗺𝗼𝗻𝘁𝗵𝘀.

💸 𝗧𝗵𝗶𝘀 𝗺𝗼𝗯𝗶𝗹𝗲 𝗴𝗮𝗺𝗲 𝘁𝘂𝗿𝗻𝗲𝗱 𝗶𝗻𝘁𝗼 𝗮 𝗠𝗢𝗡𝗘𝗬 𝗣𝗥𝗜𝗡𝗧𝗜𝗡𝗚 𝗠𝗔𝗖𝗛𝗜𝗡𝗘

31. March 2025
💫 Ad Monetization rapid-fire knowledge. 🎓🫶

💫 Ad Monetization rapid-fire knowledge. 🎓🫶

31. March 2025
two & a half gamers – Screwdom 3D Is PRINTING MONEY! 💸 Vietnam’s Game Devs Just Raised the Bar

two & a half gamers – Screwdom 3D Is PRINTING

31. March 2025
𝗧𝗵𝗲 𝗡𝗲𝘄 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗶𝗺𝗮𝗴𝗲 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝗶𝘀 𝗜𝗡𝗦𝗔𝗡𝗘! The future is now. Oh, wait?!

𝗧𝗵𝗲 𝗡𝗲𝘄 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗶𝗺𝗮𝗴𝗲 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝗶𝘀 𝗜𝗡𝗦𝗔𝗡𝗘! The future is

30. March 2025
Last Z Survival Shooter 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘁𝗼 🚀 $𝟯𝟬𝟬/𝗱𝗮𝘆 𝗿𝗲𝘃𝗲𝗻𝘂𝗲.

Last Z Survival Shooter 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘁𝗼 🚀 $𝟯𝟬𝟬/𝗱𝗮𝘆 𝗿𝗲𝘃𝗲𝗻𝘂𝗲.

29. March 2025
AI cuteness overload 🤩 Is this a new trend with AI creatives?

AI cuteness overload 🤩 Is this a new trend with

29. March 2025
𝗔𝗜 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲. It is an efficient way to test hooks.

𝗔𝗜 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲. It is an efficient way to test

28. March 2025
Rivergame’s Last Z Survival Shooter already scaled to $300K 🤑 a day in revenue.

Rivergame’s Last Z Survival Shooter already scaled to $300K 🤑

28. March 2025
two & a half gamers – Top Girl meets Last War! Last Z: Survival Shooter review

two & a half gamers – Top Girl meets Last

27. March 2025
Warning ☢️ Heavy Game Design podcast ahead 😁

Warning ☢️ Heavy Game Design podcast ahead 😁

27. March 2025
two & a half gamers – Mastering Effective Spend Depth in Gaming by Jakub Remiar

two & a half gamers – Mastering Effective Spend Depth

26. March 2025
Supercell global launched Moco last week

Supercell global launched Moco last week

26. March 2025
𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗨𝗔! Creator programs. “𝗢𝗿𝗴𝗮𝗻𝗶𝗰𝘀”. Roblox, Fortnite, MY.GAMES, and Supercell recruited over 𝟭𝟬𝟬𝟬 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀. Why? 👇

𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗨𝗔! Creator programs. “𝗢𝗿𝗴𝗮𝗻𝗶𝗰𝘀”. Roblox, Fortnite, MY.GAMES,

26. March 2025
Rivergame’s portfolio is crossing 🤑 $7 Mil. revenue a day this month! 

Rivergame’s portfolio is crossing 🤑 $7 Mil. revenue a day

25. March 2025
Supercell global launched Moco last week, their Action RPG

Supercell global launched Moco last week, their Action RPG

25. March 2025
Supercell’s Mo.co is out now. 𝗜𝘀 𝘁𝗵𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗯𝗶𝗹𝗹𝗶𝗼𝗻-𝗱𝗼𝗹𝗹𝗮𝗿 𝗴𝗮𝗺𝗲? 

Supercell’s Mo.co is out now. 𝗜𝘀 𝘁𝗵𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗯𝗶𝗹𝗹𝗶𝗼𝗻-𝗱𝗼𝗹𝗹𝗮𝗿

24. March 2025
two & a half gamers – Supercell’s Mo.co: Exciting new global launch. Is this the next billion-dollar game?

two & a half gamers – Supercell’s Mo.co: Exciting new

24. March 2025
two & a half gamers – A Human-Centric Approach to Mobile gaming industry by Ömer Yakabagi

two & a half gamers – A Human-Centric Approach to

23. March 2025
Is Block 🟥 the new Match3? Block Blast by Hungry Studio continues to scale past 1,2 Mil. downloads a day 🤑

Is Block 🟥 the new Match3? Block Blast by Hungry

22. March 2025
This is a great spin on this evergreen concept from Habby. 𝗛𝘆𝗽𝗲𝗿𝗰𝗮𝘀𝘂𝗮𝗹 𝗡𝗼𝗼𝗯 𝘃𝘀. 𝗣𝗿𝗼 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 𝘀𝘁𝗶𝗹𝗹 𝘄𝗼𝗿𝗸𝘀 across different genres.

This is a great spin on this evergreen concept from

21. March 2025
Soft-launch Sonar #8 📡 is back with 12 brand new soft launched games with no particular filter 😅

Soft-launch Sonar #8 📡 is back with 12 brand new

21. March 2025
two & a half gamers – Softlaunch Sonar #8 – Exploring the Latest Game Releases & Innovations

two & a half gamers – Softlaunch Sonar #8 –

21. March 2025
two & a half gamers – Exploring Match Villains: A New Contender for THE Casual Throne

two & a half gamers – Exploring Match Villains: A

21. March 2025
Warning ☢️ Heavy Game Design post ahead 😁

Warning ☢️ Heavy Game Design post ahead 😁

20. March 2025
Match Villains by Good Job Games already scaled to $60K per day 🤑

Match Villains by Good Job Games already scaled to $60K

19. March 2025
The mobile games “I am Cat” and “I am Security” are each doing 600K downloads a day 🙀

The mobile games “I am Cat” and “I am Security”

18. March 2025
Good Job Games received $23 mil investment & 𝗠𝗮𝘁𝗰𝗵 𝗩𝗶𝗹𝗹𝗮𝗶𝗻𝘀 𝗶𝘀 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝘁𝗼 🚀 $𝟲𝟬-𝟳𝟬𝗸/𝗱𝗮𝘆 🤑

Good Job Games received $23 mil investment & 𝗠𝗮𝘁𝗰𝗵 𝗩𝗶𝗹𝗹𝗮𝗶𝗻𝘀

18. March 2025
THE Creative Bible: How to win in 2025? 𝗙𝘂𝗹𝗹 𝗴𝘂𝗶𝗱𝗲 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗲𝗰𝗿𝗲𝘀𝗲 𝗖𝗣𝗜𝘀 𝗯𝘆 𝟳𝟬% 𝗮𝗻𝗱 𝘁𝗿𝗶𝗽𝗹𝗲 𝘆𝗼𝘂𝗿 𝗗𝟳 𝗥𝗢𝗔𝗦 – Real data inside 👇

THE Creative Bible: How to win in 2025? 𝗙𝘂𝗹𝗹 𝗴𝘂𝗶𝗱𝗲

18. March 2025
IP infringement taken to a new level ⚠️ 

IP infringement taken to a new level ⚠️ 

17. March 2025
𝗔𝗜 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻. 𝗛𝗼𝘄 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗶𝗱𝗷𝗼𝘂𝗿𝗻𝗲𝘆? 👇

𝗔𝗜 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻. 𝗛𝗼𝘄 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗶𝗱𝗷𝗼𝘂𝗿𝗻𝗲𝘆? 👇

17. March 2025
𝗧𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗴𝗮𝗺𝗲𝘀. 𝗪𝗵𝗲𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗶𝗺𝗲 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝘆𝗼𝘂𝗿 𝗴𝗮𝗺𝗲? 👇

𝗧𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗴𝗮𝗺𝗲𝘀. 𝗪𝗵𝗲𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗶𝗺𝗲 𝘁𝗼

16. March 2025
Warning ☢️ Heavy Game Design post ahead 😁 Royal Match’s 👑 event

Warning ☢️ Heavy Game Design post ahead 😁 Royal Match’s

15. March 2025
𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? 👇

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? 👇

15. March 2025
All in Hole by Homa scaled to $300K a day 🤑

All in Hole by Homa scaled to $300K a day

14. March 2025
𝗧𝗵𝗶𝘀 𝗵𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺-𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 for user acquisition (UA) campaigns.👇

𝗧𝗵𝗶𝘀 𝗵𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺-𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 for user acquisition (UA) campaigns.👇

14. March 2025
two & a half gamers – The Art of Scaling Games: When to scale your game?

two & a half gamers – The Art of Scaling

13. March 2025
two & a half gamers – A Beginners Guide to Ad Monetization: The Fundamentals by Felix Braberg

two & a half gamers – A Beginners Guide to

12. March 2025
Tripledot Studios is making around 1,3 Mil. a day 🤑

Tripledot Studios is making around 1,3 Mil. a day 🤑

12. March 2025
🤯Is Goods Sort Puzzle from Vietnam🇻🇳 on track for a $100+ million run rate this year?🤯

🤯Is Goods Sort Puzzle from Vietnam🇻🇳 on track for a

12. March 2025
𝟭-𝗵𝗼𝘂𝗿 𝟭:𝟭 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗽𝗮𝗶𝗱 𝘆𝗲𝗮𝗿𝗹𝘆 𝘀𝘂𝗯𝘀 𝗶𝘀 𝗵𝗲𝗿𝗲!

𝟭-𝗵𝗼𝘂𝗿 𝟭:𝟭 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗽𝗮𝗶𝗱 𝘆𝗲𝗮𝗿𝗹𝘆 𝘀𝘂𝗯𝘀 𝗶𝘀 𝗵𝗲𝗿𝗲!

12. March 2025
Magic Sort by Grand Games continues to scale to $120K per day 🤑

Magic Sort by Grand Games continues to scale to $120K

11. March 2025
Tripledot Studios 𝗺𝗮𝗸𝗶𝗻𝗴 🤑 𝟭.𝟯 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗨𝗦𝗗 𝗽𝗲𝗿 𝗱𝗮𝘆. 😱 𝗬𝗲𝘀, 𝟭.𝟯 𝗺𝗶𝗹!

Tripledot Studios 𝗺𝗮𝗸𝗶𝗻𝗴 🤑 𝟭.𝟯 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗨𝗦𝗗 𝗽𝗲𝗿 𝗱𝗮𝘆. 😱 𝗬𝗲𝘀,

11. March 2025
AI marketing creatives are continuing to spread like wildfire 🔥 in mobile gaming space.

AI marketing creatives are continuing to spread like wildfire 🔥

10. March 2025
two & a half gamers – Who is Tripledot & what do they do? The History, games portfolio & estimated profits

two & a half gamers – Who is Tripledot &

10. March 2025
The future of video production is here. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝗲 𝟭𝟱𝟬𝟬 𝘃𝗶𝗱𝗲𝗼𝘀 𝗽𝗲𝗿 𝘄𝗲𝗲𝗸 𝗻𝗼𝘄. 

The future of video production is here. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝗲

10. March 2025
Love & Deepspace did $30 Mil. 🤑 revenue last month and its the undisputed #1 game 🏆 in the interactive story genre. 

Love & Deepspace did $30 Mil. 🤑 revenue last month

7. March 2025
two & a half gamers – Love & Deep Space: The success of Otome Games. A very heavy RPG with dating mechanics & ASMR systems

two & a half gamers – Love & Deep Space:

7. March 2025
Vita Mahjong already scaled past $150K a day 🤑 in ad revenue and its doing 400K 😱 downloads a day.

Vita Mahjong already scaled past $150K a day 🤑 in

6. March 2025
THE Creative Bible: How to win in 2025? 𝗙𝘂𝗹𝗹 𝗴𝘂𝗶𝗱𝗲 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗲𝗰𝗿𝗲𝘀𝗲 𝗖𝗣𝗜𝘀 𝗯𝘆 𝟳𝟬% 𝗮𝗻𝗱 𝘁𝗿𝗶𝗽𝗹𝗲 𝘆𝗼𝘂𝗿 𝗗𝟳 𝗥𝗢𝗔𝗦 – Real data inside 👇

THE Creative Bible: How to win in 2025? 𝗙𝘂𝗹𝗹 𝗴𝘂𝗶𝗱𝗲

6. March 2025
two & a half gamers – Revolutionizing Video Production & AI UGC with Poolday.AI

two & a half gamers – Revolutionizing Video Production &

5. March 2025
Vita Mahjong earning 🤑 $200k+ in Ads or more?! WOW

Vita Mahjong earning 🤑 $200k+ in Ads or more?! WOW

3. March 2025
In the last 5 years we have seen more than 10 Bil. downloads 🤑

In the last 5 years we have seen more than

3. March 2025
two & a half gamers – Vita Mahjong Game Review: Ads in Gaming? Yes!

two & a half gamers – Vita Mahjong Game Review:

3. March 2025
𝗛𝗲𝗿𝗼 𝗪𝗮𝗿𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 🤑 $𝟲𝟬𝟬𝗸/𝗱𝗮𝘆 𝗮𝗴𝗮𝗶𝗻 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗶𝗻𝗴.

𝗛𝗲𝗿𝗼 𝗪𝗮𝗿𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 🤑 $𝟲𝟬𝟬𝗸/𝗱𝗮𝘆 𝗮𝗴𝗮𝗶𝗻 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗶𝗻𝗴.

28. February 2025
Yesterday Supercell teased their new game called “Boat Game” ⛵

Yesterday Supercell teased their new game called “Boat Game” ⛵

28. February 2025
two & a half gamers – Rise of Vietnam: Mobile Gaming Boom—Key Players, Winning Strategies & What’s Next

two & a half gamers – Rise of Vietnam: Mobile

27. February 2025
𝗢𝗵 𝘄𝗼𝘄! 𝗦𝗼𝗺𝗲𝗼𝗻𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝗺𝗮𝗱𝗲 𝘁𝗵𝗲 𝗲𝗳𝗳𝗼𝗿𝘁 𝘁𝗼 𝗮𝘁𝘁𝗮𝗰𝗸 AppLovin.

𝗢𝗵 𝘄𝗼𝘄! 𝗦𝗼𝗺𝗲𝗼𝗻𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝗺𝗮𝗱𝗲 𝘁𝗵𝗲 𝗲𝗳𝗳𝗼𝗿𝘁 𝘁𝗼 𝗮𝘁𝘁𝗮𝗰𝗸 AppLovin.

27. February 2025
Goods Puzzle by FALCON GAME STUDIO already scaled past $300K a day 🤑

Goods Puzzle by FALCON GAME STUDIO already scaled past $300K

27. February 2025
two & a half gamers – Publishing 101: What Game to Build, Why, and Which Publisher is Right for You by John Wright

two & a half gamers – Publishing 101: What Game

26. February 2025
𝗛𝗼𝘄 𝘁𝗼 𝗯𝗿𝗲𝗮𝗸 𝘁𝗵𝗲 𝗰𝗵𝗮𝗿𝘁𝘀 𝗶𝗻 𝟮𝟬𝟮𝟱 𝗳𝗼𝗿 𝗵𝘆𝗯𝗿𝗶𝗱 𝗮𝗻𝗱 𝗵𝘆𝗽𝗲𝗿-𝗰𝗮𝘀𝘂𝗮𝗹 𝗴𝗮𝗺𝗲𝘀?

𝗛𝗼𝘄 𝘁𝗼 𝗯𝗿𝗲𝗮𝗸 𝘁𝗵𝗲 𝗰𝗵𝗮𝗿𝘁𝘀 𝗶𝗻 𝟮𝟬𝟮𝟱 𝗳𝗼𝗿 𝗵𝘆𝗯𝗿𝗶𝗱 𝗮𝗻𝗱

26. February 2025
Warning ☢️ Heavy Game Design post ahead 😁

Warning ☢️ Heavy Game Design post ahead 😁

25. February 2025
𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗶𝗻 𝗰𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗽𝗹𝗮𝘆𝗮𝗯𝗹𝗲𝘀? 𝗪𝗵𝗮𝘁 𝘁𝗼𝗽 𝗴𝗮𝗺𝗲𝘀 𝗮𝗿𝗲 𝘂𝘀𝗶𝗻𝗴 𝗶𝗻 𝗽𝗹𝗮𝘆𝗮𝗯𝗹𝗲𝘀? 👇

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗶𝗻 𝗰𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗽𝗹𝗮𝘆𝗮𝗯𝗹𝗲𝘀? 𝗪𝗵𝗮𝘁 𝘁𝗼𝗽 𝗴𝗮𝗺𝗲𝘀 𝗮𝗿𝗲

25. February 2025
Is Goods Puzzle Sort Challenge by FALCON GAME STUDIO a 🤑 𝗺𝗼𝗻𝗲𝘆 𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴 𝗺𝗮𝗰𝗵𝗶𝗻𝗲?

Is Goods Puzzle Sort Challenge by FALCON GAME STUDIO a

24. February 2025
two & a half gamers – Goods Puzzle Sort Challenge Review: Innovative Puzzle Game

two & a half gamers – Goods Puzzle Sort Challenge

24. February 2025
𝗞𝗟𝗜𝗡𝗚 𝗘𝗟𝗘𝗠𝗘𝗡𝗧𝗦 → This is a different way to create. 

𝗞𝗟𝗜𝗡𝗚 𝗘𝗟𝗘𝗠𝗘𝗡𝗧𝗦 → This is a different way to create. 

23. February 2025
Candy Crush Solitaire made just 💰 $𝟯𝟵𝟬𝗞 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗼𝗻 𝟯.𝟯 𝗠𝗶𝗹. 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝘀

Candy Crush Solitaire made just 💰 $𝟯𝟵𝟬𝗞 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗼𝗻

21. February 2025
𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭? Today, it’s different. We are diving into the Hero Wars vs Whiteout Survival case.

𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭? Today, it’s different. We are diving

21. February 2025
Candy Crush Solitaire by King had it global launch two weeks ago (Feb.6th).

Candy Crush Solitaire by King had it global launch two

21. February 2025
two & a half gamers – Candy Crush Solitaire: The Solitaire Showdown on a Gaming Battlefield

two & a half gamers – Candy Crush Solitaire: The

20. February 2025
Scopely is in talks to buy Pokémon GO from Niantic, Inc. for $3,5 Bil. 🤑 according to Bloomberg.

Scopely is in talks to buy Pokémon GO from Niantic,

20. February 2025
WHAT?! I just created 𝟮𝟬𝟬 𝗮𝗱𝘀 𝗶𝗻 𝘂𝗻𝗱𝗲𝗿 𝟮 𝗺𝗶𝗻𝘂𝘁𝗲𝘀—thanks to this unstoppable AI Agent!

WHAT?! I just created 𝟮𝟬𝟬 𝗮𝗱𝘀 𝗶𝗻 𝘂𝗻𝗱𝗲𝗿 𝟮 𝗺𝗶𝗻𝘂𝘁𝗲𝘀—thanks

19. February 2025
AI usage in mobile game creatives is increasing as we speak. 

AI usage in mobile game creatives is increasing as we

19. February 2025
11 tips for Killer UA operations (Q1 2025) That’s it, 𝗻𝗼 𝗕𝗦 & 𝗯𝗿𝘂𝘁𝗮𝗹𝗹𝘆 𝗵𝗼𝗻𝗲𝘀𝘁!

11 tips for Killer UA operations (Q1 2025) That’s it,

18. February 2025
𝗨𝗚𝗖 -> 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗨𝗔 𝘃𝗶𝗱𝗲𝗼𝘀. Creative trends for January 2025 are live

𝗨𝗚𝗖 -> 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗨𝗔 𝘃𝗶𝗱𝗲𝗼𝘀. Creative trends for January 2025

17. February 2025
two & a half gamers – Creative Trends in Mobile gaming – January 2025

two & a half gamers – Creative Trends in Mobile

17. February 2025
𝗗𝗶𝗱𝗻’𝘁 𝗲𝘅𝗽𝗲𝗰𝘁 𝗔𝗜 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗱𝗿𝗮𝘀𝘁𝗶𝗰𝗮𝗹𝗹𝘆 💀

𝗗𝗶𝗱𝗻’𝘁 𝗲𝘅𝗽𝗲𝗰𝘁 𝗔𝗜 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗱𝗿𝗮𝘀𝘁𝗶𝗰𝗮𝗹𝗹𝘆 💀

16. February 2025
𝗨𝗔 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻. Yes. Still very important.

𝗨𝗔 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻. Yes. Still very important.

15. February 2025
Yesterday AppLovin announced that it is selling it’s whole gaming portfolio for $900 mil. 🤑

Yesterday AppLovin announced that it is selling it’s whole gaming

14. February 2025
𝗦𝗰𝗿𝗲𝘄 𝗣𝘂𝘇𝘇𝗹𝗲 & 𝗠𝗮𝗸𝗲𝗼𝘃𝗲𝗿 & 𝗠𝗮𝘁𝗰𝗵𝟯𝗗 𝗴𝗮𝗺𝗲𝘀 𝘁𝗿𝗲𝗻𝗱 is here! 👇

𝗦𝗰𝗿𝗲𝘄 𝗣𝘂𝘇𝘇𝗹𝗲 & 𝗠𝗮𝗸𝗲𝗼𝘃𝗲𝗿 & 𝗠𝗮𝘁𝗰𝗵𝟯𝗗 𝗴𝗮𝗺𝗲𝘀 𝘁𝗿𝗲𝗻𝗱 is here!

14. February 2025
two & a half gamers – Key aspects for Mobile Game Growth in 2025: UA, speed, monetization & globalization with Airbridge

two & a half gamers – Key aspects for Mobile

14. February 2025
While the 4X war rages on ⚔️ between Last War and Whiteout Survival, both doing well over $110 Mil. a month 🤑

While the 4X war rages on ⚔️ between Last War

13. February 2025
𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗨𝗔? This is for you!

𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗨𝗔? This is for you!

13. February 2025
two & a half gamers – A Beginners Guide to UA: The Fundamentals by Matej Lancaric

two & a half gamers – A Beginners Guide to

12. February 2025
With the rise of AppLovin & 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗼𝗻 𝗦𝗗𝗞 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝘀

With the rise of AppLovin & 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗼𝗻 𝗦𝗗𝗞

11. February 2025
𝗦𝘁𝗮𝘁𝗶𝗰 𝘁𝗼 𝘃𝗶𝗱𝗲𝗼 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗲𝗻 𝟭𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀. 👇

𝗦𝘁𝗮𝘁𝗶𝗰 𝘁𝗼 𝘃𝗶𝗱𝗲𝗼 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗲𝗻 𝟭𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀. 👇

10. February 2025
𝗖𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝟰𝗫 𝗰𝗼𝗱𝗲: 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 𝗗𝗼𝗹𝗹𝗮𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 🤑

𝗖𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝟰𝗫 𝗰𝗼𝗱𝗲: 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 𝗗𝗼𝗹𝗹𝗮𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 🤑

10. February 2025
two & a half gamers – Cracking the 4X Code: Billion Dollar Strategy (2.5gamers x ‪@GameMakersDev‬ crossover)

two & a half gamers – Cracking the 4X Code:

10. February 2025
I’ve decided to share all the top learnings from 2024 to help you improve in 2025. 

I’ve decided to share all the top learnings from 2024

9. February 2025
𝗪𝗵𝗼 𝗗𝗶𝗱 𝗜𝘁 𝗙𝗶𝗿𝘀𝘁? Park Match and Block Jam 3D

𝗪𝗵𝗼 𝗗𝗶𝗱 𝗜𝘁 𝗙𝗶𝗿𝘀𝘁? Park Match and Block Jam 3D

8. February 2025
two & a half gamers – Ad placements & Admon trends in Mobile Games: January 2025

two & a half gamers – Ad placements & Admon

6. February 2025
The harder you try, the more you fail. Chill the f. out and get bored. 𝗠𝗮𝗴𝗶𝗰 𝗵𝗮𝗽𝗽𝗲𝗻𝘀!

The harder you try, the more you fail. Chill the

5. February 2025
two & a half gamers – Exploring Pokemon TCG Pocket’s Revenue Trends by Jakub Remiar

two & a half gamers – Exploring Pokemon TCG Pocket’s

5. February 2025
Pokémon TCG Pocket recently hit record daily revenue of $8 Mil a day! 🤑

Pokémon TCG Pocket recently hit record daily revenue of $8 Mil

5. February 2025
1287326723 new AI tools every day! 

1287326723 new AI tools every day! 

4. February 2025
Review Radar #7 📡 is back with 15 games

Review Radar #7 📡 is back with 15 games

4. February 2025
𝗠𝗼𝗯𝗶𝗹𝗲 𝗴𝗮𝗺𝗶𝗻𝗴 𝗶𝘀 𝗱𝗲𝗮𝗱. 𝗨𝗔 𝗶𝘀 𝗱𝗲𝗮𝗱. Everything is 𝗱𝗲𝗮𝗱. Yet, somehow, we still have jobs.

𝗠𝗼𝗯𝗶𝗹𝗲 𝗴𝗮𝗺𝗶𝗻𝗴 𝗶𝘀 𝗱𝗲𝗮𝗱. 𝗨𝗔 𝗶𝘀 𝗱𝗲𝗮𝗱. Everything is 𝗱𝗲𝗮𝗱.

3. February 2025
two & a half gamers released an album: 𝗤𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗮 𝗵𝗮𝗹𝗳 𝗴𝗮𝗺𝗲𝗿 is here! 

two & a half gamers released an album: 𝗤𝘂𝗲𝘀𝘁 𝗳𝗼𝗿

3. February 2025
two & a half gamers – Game Review Radar #7: All-time highs! Random pundits think Balatro is dead. Think twice!

two & a half gamers – Game Review Radar #7:

3. February 2025
𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗵𝗲𝗹𝗽𝘀! Pushes people to do things. Faster. Better. The new ChatGPT ‘o3’ is live.

𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗵𝗲𝗹𝗽𝘀! Pushes people to do things. Faster. Better. The

2. February 2025
High Seas Hero 𝗼𝗻𝗹𝘆 makes 🥲 40k/day

High Seas Hero 𝗼𝗻𝗹𝘆 makes 🥲 40k/day

1. February 2025
Meta 𝗶𝘀 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗨𝗔 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗶𝗻 𝟮𝟬𝟮𝟱! 

Meta 𝗶𝘀 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗨𝗔 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗶𝗻

31. January 2025
High Seas Hero by Century Games went into global launch on 9th January.

High Seas Hero by Century Games went into global launch

30. January 2025
two & a half gamers – High Seas Hero Game Review: Navigating through Scaling Challenges

two & a half gamers – High Seas Hero Game

30. January 2025
two & a half gamers – Remove Ads Messaging: How Ads Increase IAP & Subscription Revenue by Felix Braberg

two & a half gamers – Remove Ads Messaging: How

29. January 2025
𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀. 

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀. 

29. January 2025
Color Block Jam by Rollic scaled to $300K 🤑 a day in just 2 months 😱

Color Block Jam by Rollic scaled to $300K 🤑 a

29. January 2025
The previous UA killer articles were super successful, sooo here we go again! 𝗦𝗶𝗺𝗽𝗹𝗲, 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 & 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁! 

The previous UA killer articles were super successful, sooo here

28. January 2025
Archero implemented literally the whole core gameplay of Bacon’s Revenge as an event 😅

Archero implemented literally the whole core gameplay of Bacon’s Revenge

27. January 2025
Color Block Jam 𝗶𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 𝟮𝟱𝟬𝗸+ 𝗱𝗮𝗶𝗹𝘆 𝗶𝗻 𝗜𝗔𝗣+𝗔𝗱𝘀 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 🤑 and growing!

Color Block Jam 𝗶𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 𝟮𝟱𝟬𝗸+ 𝗱𝗮𝗶𝗹𝘆 𝗶𝗻 𝗜𝗔𝗣+𝗔𝗱𝘀 𝗿𝗲𝘃𝗲𝗻𝘂𝗲

27. January 2025
two & a half gamers – Unlocking the Secrets of Color Block Jam: The New Puzzle Sensation

two & a half gamers – Unlocking the Secrets of

27. January 2025
🤔 2025 – the Year of the Mobile Application 🚀

🤔 2025 – the Year of the Mobile Application 🚀

26. January 2025
Get Inspiration from Midjourney’s Library & KLING Explore tab.

Get Inspiration from Midjourney’s Library & KLING Explore tab.

26. January 2025
𝗪𝗘 𝘄𝗲𝗿𝗲 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗥.𝗜.𝗦.𝗘. – ALPHA, a new Supercell fun rogue-lite game.

𝗪𝗘 𝘄𝗲𝗿𝗲 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗥.𝗜.𝗦.𝗘. – ALPHA, a new Supercell

25. January 2025
Project R.I.S.E. by Supercell had its 3rd Alpha test last weekend and we couldn’t miss it 😎

Project R.I.S.E. by Supercell had its 3rd Alpha test last

24. January 2025
𝗪𝗵𝗼 𝗗𝗶𝗱 𝗜𝘁 𝗙𝗶𝗿𝘀𝘁? Trainstation 2 and Idle Lumber

𝗪𝗵𝗼 𝗗𝗶𝗱 𝗜𝘁 𝗙𝗶𝗿𝘀𝘁? Trainstation 2 and Idle Lumber

24. January 2025
two & a half gamers – Project R.I.S.E Alpha Test First Look: Gameplay & impressions! What’s next for ‪Supercell?

two & a half gamers – Project R.I.S.E Alpha Test

23. January 2025
🤔 2025 – the Year of the Mobile Application 🚀

🤔 2025 – the Year of the Mobile Application 🚀

23. January 2025
Pokémon is currently doing a collaboration with McDonald’s 🍔

Pokémon is currently doing a collaboration with McDonald’s 🍔

23. January 2025
In the competitive landscape of mobile gaming, understanding the dynamics between 𝗖𝗼𝘀𝘁 𝗣𝗲𝗿 𝗜𝗻𝘀𝘁𝗮𝗹𝗹 and 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲 is crucial

In the competitive landscape of mobile gaming, understanding the dynamics

23. January 2025
two & a half gamers – What payback should I aim for? Mastering CPI & LTV in Mobile Gaming by Matej Lancaric

two & a half gamers – What payback should I

22. January 2025
two & a half gamers – Block Blast Review: What is behind 40 million DAU & 1 million/day revenue?

two & a half gamers – Block Blast Review: What

22. January 2025
Block Blast by Hungry Studio is currently doing 🤑 $1 Mil. a day 

Block Blast by Hungry Studio is currently doing 🤑 $1

22. January 2025
𝗝𝘂𝘀𝘁 𝗺𝗮𝗱𝗲 𝟵 𝗨𝗚𝗖 𝗮𝗱𝘀 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟱 𝗺𝗶𝗻𝘂𝘁𝗲𝘀.

𝗝𝘂𝘀𝘁 𝗺𝗮𝗱𝗲 𝟵 𝗨𝗚𝗖 𝗮𝗱𝘀 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟱 𝗺𝗶𝗻𝘂𝘁𝗲𝘀.

22. January 2025
What is behind 40+ million DAU & 1 million/day revenue? 🤑 𝗨𝗻𝗽𝗮𝗰𝗸𝗶𝗻𝗴 𝗕𝗹𝗼𝗰𝗸 𝗕𝗹𝗮𝘀𝘁’𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀. 👇

What is behind 40+ million DAU & 1 million/day revenue?

21. January 2025
December Creative trends are here 😎

December Creative trends are here 😎

20. January 2025
🎯 Ad Monetization in Match-3 Games: the Kings of Segmentation

🎯 Ad Monetization in Match-3 Games: the Kings of Segmentation

20. January 2025
Here are my 2025 Product trends for Mobile Games predictions 😎

Here are my 2025 Product trends for Mobile Games predictions

19. January 2025
𝗣𝗿𝗼𝗺𝗽𝘁 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴! 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱.

𝗣𝗿𝗼𝗺𝗽𝘁 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴! 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱.

19. January 2025
🎙️ Exploring the Mobile Mediation Market: Insights from My Recent Talk 🚀

🎙️ Exploring the Mobile Mediation Market: Insights from My Recent

19. January 2025
Magic Sort by Grand Games already scaled to $60K 🤑 a day

Magic Sort by Grand Games already scaled to $60K 🤑

18. January 2025
𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗲𝘀 – 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟰!

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗲𝘀 – 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟰!

18. January 2025
🎉𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗦𝘁𝗮𝗰𝗸𝗶𝗻𝗴 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗲𝘀 🎉

🎉𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗦𝘁𝗮𝗰𝗸𝗶𝗻𝗴 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗲𝘀 🎉

17. January 2025
In 2024 two & a half gamers brought you 70 😎 game reviews

In 2024 two & a half gamers brought you 70

16. January 2025
two & a half gamers – Creative Trends in Mobile Games – December 2024

two & a half gamers – Creative Trends in Mobile

16. January 2025
two & a half gamers – Product trends for Mobile Games in 2025 by Jakub Remiar

two & a half gamers – Product trends for Mobile

15. January 2025
I just made this short clip (+ variations)

I just made this short clip (+ variations)

15. January 2025
🎉𝗛𝗮𝗽𝗽𝘆 𝗕𝗶𝗿𝘁𝗵𝗱𝗮𝘆 two & a half gamers .🎉

🎉𝗛𝗮𝗽𝗽𝘆 𝗕𝗶𝗿𝘁𝗵𝗱𝗮𝘆 two & a half gamers .🎉

14. January 2025
Dark and Darker mobile ⚔️ published by Krafton Inc. is on its way to launch in the first half of 2025.

Dark and Darker mobile ⚔️ published by Krafton Inc. is

13. January 2025
🌸 Blossom Sort by Zeromaze: $60K/Day with Just 20K Downloads 🤑

🌸 Blossom Sort by Zeromaze: $60K/Day with Just 20K Downloads

13. January 2025
The Solitaire genre is gonna get super hot 🔥 this year 😁

The Solitaire genre is gonna get super hot 🔥 this

11. January 2025
𝗠𝗮𝗴𝗶𝗰 𝗦𝗼𝗿𝘁 𝗶𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 🤑$𝟴𝟬-𝟭𝟬𝟬𝗸 𝗱𝗮𝗶𝗹𝘆 𝘄𝗶𝘁𝗵 𝟯𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗦𝗲𝗿𝗶𝗲𝘀 𝗔 𝘀𝗲𝗰𝘂𝗿𝗲𝗱 𝗳𝗼𝗿 𝗴𝗿𝗼𝘄𝘁𝗵!

𝗠𝗮𝗴𝗶𝗰 𝗦𝗼𝗿𝘁 𝗶𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 🤑$𝟴𝟬-𝟭𝟬𝟬𝗸 𝗱𝗮𝗶𝗹𝘆 𝘄𝗶𝘁𝗵 𝟯𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗦𝗲𝗿𝗶𝗲𝘀

11. January 2025
☠️ Mobile games are 𝗗𝗘𝗔𝗗! ☠️ or just maybe

☠️ Mobile games are 𝗗𝗘𝗔𝗗! ☠️ or just maybe

9. January 2025
two & a half gamers Merch is live.

two & a half gamers Merch is live.

8. January 2025
Path of Exile 2 did some very smart decisions 💡

Path of Exile 2 did some very smart decisions 💡

7. January 2025
𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭? 𝗟𝗮𝘀𝘁 𝗪𝗮𝗿 𝘃𝘀 𝗔𝗴𝗲 𝗼𝗳 𝗢𝗿𝗶𝗴𝗶𝗻𝘀 👇

𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭? 𝗟𝗮𝘀𝘁 𝗪𝗮𝗿 𝘃𝘀 𝗔𝗴𝗲 𝗼𝗳 𝗢𝗿𝗶𝗴𝗶𝗻𝘀

7. January 2025
Soft-launch Sonar #7 📡 is back with 15 brand new soft launched games

Soft-launch Sonar #7 📡 is back with 15 brand new

6. January 2025
Every time I see BS content on LinkedIn…

Every time I see BS content on LinkedIn…

6. January 2025
𝗣𝗹𝗮𝘆𝗮𝗯𝗹𝗲𝘀 𝗱𝗿𝗶𝘃𝗲 𝟮𝟳𝘅 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀 𝘁𝗵𝗮𝗻 𝘀𝘁𝗮𝘁𝗶𝗰 𝗶𝗺𝗮𝗴𝗲𝘀.

𝗣𝗹𝗮𝘆𝗮𝗯𝗹𝗲𝘀 𝗱𝗿𝗶𝘃𝗲 𝟮𝟳𝘅 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀 𝘁𝗵𝗮𝗻 𝘀𝘁𝗮𝘁𝗶𝗰 𝗶𝗺𝗮𝗴𝗲𝘀.

5. January 2025
🎮 𝗪𝗵𝗮𝘁’𝘀 𝗛𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗶𝗻 𝗚𝗮𝗺𝗶𝗻𝗴? 

🎮 𝗪𝗵𝗮𝘁’𝘀 𝗛𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗶𝗻 𝗚𝗮𝗺𝗶𝗻𝗴? 

4. January 2025
Saving the King! 𝗣𝗜𝗞𝗔 𝟮.𝟬 𝘃𝘀. 𝗞𝗟𝗜𝗡𝗚 𝗔𝗜 𝘃𝘀. 𝗥𝗨𝗡𝗪𝗔𝗬 𝗠𝗟

Saving the King! 𝗣𝗜𝗞𝗔 𝟮.𝟬 𝘃𝘀. 𝗞𝗟𝗜𝗡𝗚 𝗔𝗜 𝘃𝘀. 𝗥𝗨𝗡𝗪𝗔𝗬

3. January 2025
𝗪𝗵𝘆 𝗗𝗼 𝗠𝗼𝘀𝘁 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀 𝗦𝘂𝗰𝗸?

𝗪𝗵𝘆 𝗗𝗼 𝗠𝗼𝘀𝘁 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀 𝗦𝘂𝗰𝗸?

2. January 2025
🚀 𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗣𝘂𝗹𝗹-𝗧𝗵𝗲-𝗣𝗶𝗻 𝘁𝗿𝗲𝗻𝗱: 𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗮 𝗴𝗼𝗼𝗱 𝘁𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗴𝗮𝗺𝗶𝗻𝗴 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 👇

🚀 𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗣𝘂𝗹𝗹-𝗧𝗵𝗲-𝗣𝗶𝗻 𝘁𝗿𝗲𝗻𝗱: 𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗮 𝗴𝗼𝗼𝗱

1. January 2025
Blossom Sort by Zeromaze scaled to $60K a day with only 20K downloads per day 😅

Blossom Sort by Zeromaze scaled to $60K a day with

30. December 2024
💫 Cross-Promotion for Mobile Games That Actually Works 🎮💡

💫 Cross-Promotion for Mobile Games That Actually Works 🎮💡

30. December 2024
Say ❌​ NO to underperforming campaigns & get this guide for UA excellence in 2025.

Say ❌​ NO to underperforming campaigns & get this guide

30. December 2024
𝗘𝗾𝘂𝗶𝗽 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 𝘁𝗼 𝗰𝗿𝘂𝘀𝗵 𝗶𝘁 𝗶𝗻 𝟮𝟬𝟮𝟱! 👇

𝗘𝗾𝘂𝗶𝗽 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 𝘁𝗼 𝗰𝗿𝘂𝘀𝗵 𝗶𝘁

29. December 2024
Fully generated AI creatives for mobile games are already here 😱

Fully generated AI creatives for mobile games are already here

28. December 2024
The combined lifetime revenue of the big Match 3 games is $24 Bil. 🤑

The combined lifetime revenue of the big Match 3 games

27. December 2024
🚀 Hypercasual is not dead – it just evolved 🦒

🚀 Hypercasual is not dead – it just evolved 🦒

27. December 2024
Soft-launch Sonar is back with a shit ton of brand-new soft-launched games.

Soft-launch Sonar is back with a shit ton of brand-new

27. December 2024
𝗦𝗢𝗥𝗔 → 𝗞𝗟𝗜𝗡𝗚 𝗔𝗜 → 𝗥𝗨𝗡𝗪𝗔𝗬 𝗠𝗟

𝗦𝗢𝗥𝗔 → 𝗞𝗟𝗜𝗡𝗚 𝗔𝗜 → 𝗥𝗨𝗡𝗪𝗔𝗬 𝗠𝗟

26. December 2024
The Collectible Album progression layer spread like wildfire 🔥

The Collectible Album progression layer spread like wildfire 🔥

25. December 2024
Blossom Sort is currently making 🤑 $𝟲𝟬𝗸/𝗱𝗮𝘆 𝗶𝗻 𝗜𝗔𝗣 𝗿𝗲𝘃𝗲𝗻𝘂𝗲

Blossom Sort is currently making 🤑 $𝟲𝟬𝗸/𝗱𝗮𝘆 𝗶𝗻 𝗜𝗔𝗣 𝗿𝗲𝘃𝗲𝗻𝘂𝗲

25. December 2024
𝗧𝗵𝗮𝗻𝗸 𝗬𝗼𝘂, 𝗔𝗹𝗹 𝟭𝟮,𝟬𝟭𝟭 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿𝘀! 🙌

𝗧𝗵𝗮𝗻𝗸 𝗬𝗼𝘂, 𝗔𝗹𝗹 𝟭𝟮,𝟬𝟭𝟭 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿𝘀! 🙌

25. December 2024
Royal Kingdom by Dream Games already scaled to $200K 🤑

Royal Kingdom by Dream Games already scaled to $200K 🤑

23. December 2024
𝗗𝗲𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗵𝗲 𝗖𝗣𝗜𝘀. Whatever it takes! 🚀

𝗗𝗲𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗵𝗲 𝗖𝗣𝗜𝘀. Whatever it takes! 🚀

23. December 2024
Surprisingly accurate!

Surprisingly accurate!

22. December 2024
2024: The Year of UA Challenges, Creative Chaos, and Relentless Adaptation.

2024: The Year of UA Challenges, Creative Chaos, and Relentless

22. December 2024
𝗠𝗮𝘁𝗰𝗵-𝟯 𝗚𝗮𝗺𝗲𝘀 𝗼𝘃𝗲𝗿𝘃𝗶𝗲𝘄: 🚀 𝗨𝗦𝗗 𝟮𝟯.𝟱 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 & 𝟱 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝘀 𝗟𝗮𝘁𝗲𝗿.

𝗠𝗮𝘁𝗰𝗵-𝟯 𝗚𝗮𝗺𝗲𝘀 𝗼𝘃𝗲𝗿𝘃𝗶𝗲𝘄: 🚀 𝗨𝗦𝗗 𝟮𝟯.𝟱 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 & 𝟱 𝗕𝗶𝗹𝗹𝗶𝗼𝗻

21. December 2024
🚀 Unlock Gaming Growth in 2025: The Power of Channel Diversification! 👇

🚀 Unlock Gaming Growth in 2025: The Power of Channel

21. December 2024
𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗲𝘀 𝗳𝗼𝗿 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟰!

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗲𝘀 𝗳𝗼𝗿 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟰!

21. December 2024
Path of Exile 2 by Grinding Gear Games launched into early access

Path of Exile 2 by Grinding Gear Games launched into

20. December 2024
𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗮 𝗥𝘂𝗻𝗻𝗲𝗿 𝗴𝗮𝘁𝗲𝘀 𝗺𝗲𝗰𝗵𝗮𝗻𝗶𝗰. 𝗪𝗵𝘆 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀 𝗶𝗻 𝟰𝗫 𝗚𝗮𝗺𝗲𝘀?

𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗮 𝗥𝘂𝗻𝗻𝗲𝗿 𝗴𝗮𝘁𝗲𝘀 𝗺𝗲𝗰𝗵𝗮𝗻𝗶𝗰. 𝗪𝗵𝘆 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀 𝗶𝗻

20. December 2024
+𝟭𝟯-𝟮𝟬% 𝗽𝗿𝗼𝗳𝗶𝘁 𝗺𝗮𝗿𝗴𝗶𝗻?

+𝟭𝟯-𝟮𝟬% 𝗽𝗿𝗼𝗳𝗶𝘁 𝗺𝗮𝗿𝗴𝗶𝗻?

17. December 2024
🚀 𝗧𝗵𝗲 𝗔𝗜 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗱𝘀 𝗶𝘀 𝗛𝗲𝗿𝗲!

🚀 𝗧𝗵𝗲 𝗔𝗜 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗱𝘀 𝗶𝘀 𝗛𝗲𝗿𝗲!

17. December 2024
Royal Kingdom is already earning 🚀 $200K/day

Royal Kingdom is already earning 🚀 $200K/day

14. December 2024
🐍 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱: 𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗡𝗲𝗮𝗿-𝗗𝗲𝗮𝘁𝗵 𝗦𝗻𝗮𝗸𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

🐍 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱: 𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗡𝗲𝗮𝗿-𝗗𝗲𝗮𝘁𝗵 𝗦𝗻𝗮𝗸𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

13. December 2024
🚀𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗚𝗮𝘁𝗲𝘀 𝗥𝘂𝗻𝗻𝗲𝗿 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀: From Hyper-Casual to 4X Strategy Games 👇

🚀𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗚𝗮𝘁𝗲𝘀 𝗥𝘂𝗻𝗻𝗲𝗿 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀: From Hyper-Casual to 4X

12. December 2024
𝗨𝗔 𝗶𝘀 𝗱𝗲𝗮𝗱. 𝗛𝘆𝗽𝗲𝗿𝗰𝗮𝘀𝘂𝗮𝗹 𝗶𝘀 𝗱𝗲𝗮𝗱. 𝗔𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲-𝗯𝗮𝘀𝗲𝗱 𝗴𝗮𝗺𝗲𝘀 𝗮𝗿𝗲 𝗱𝗲𝗮𝗱.

𝗨𝗔 𝗶𝘀 𝗱𝗲𝗮𝗱. 𝗛𝘆𝗽𝗲𝗿𝗰𝗮𝘀𝘂𝗮𝗹 𝗶𝘀 𝗱𝗲𝗮𝗱. 𝗔𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲-𝗯𝗮𝘀𝗲𝗱 𝗴𝗮𝗺𝗲𝘀 𝗮𝗿𝗲

11. December 2024
Path of Exile 2 by Grinding Gear Games launched into early access last Friday

Path of Exile 2 by Grinding Gear Games launched into

10. December 2024
Ads Are Beautiful ❤️

Ads Are Beautiful ❤️

9. December 2024
Top Girl by A3 Games (ehm, tap4fun 😅) scaled to $80K a day in US

Top Girl by A3 Games (ehm, tap4fun 😅) scaled to

6. December 2024
🚀 Archero 2: Habby’s Latest Hybrid-Casual Monster 🏹

🚀 Archero 2: Habby’s Latest Hybrid-Casual Monster 🏹

5. December 2024
Archero 2 by Habby already scaled to $500K a day 

Archero 2 by Habby already scaled to $500K a day 

3. December 2024
Dark War Survival by Rivergame already scaled to $300K a day 🤑 with 120K downloads a day

Dark War Survival by Rivergame already scaled to $300K a

30. November 2024
Colorwood & Playdoku by Burny Games are together making more than $100K a day in ad revenue 🤑

Colorwood & Playdoku by Burny Games are together making more

28. November 2024
Pokemon TCG Pocket is still doing more than $4 Mil. a day 

Pokemon TCG Pocket is still doing more than $4 Mil.

27. November 2024
Creative trends for October 2024 is hot out of the press 

Creative trends for October 2024 is hot out of the

21. November 2024
🤔 What has a bigger impact on UA creative performance? 

🤔 What has a bigger impact on UA creative performance? 

20. November 2024
Archero 2 by Habby global launched last week

Archero 2 by Habby global launched last week

20. November 2024
Pokémon TCG Pocket is already past $60 Mil. 🤑 2 weeks from its launch, with a stable 700K downloads per day.

Pokémon TCG Pocket is already past $60 Mil. 🤑 2

18. November 2024
🚀 2.5 Gamers Needs You! 🚀

🚀 2.5 Gamers Needs You! 🚀

18. November 2024
What’s the best benchmark KPI to test the creatives for a completely new game? Would it be CPI? 👇

What’s the best benchmark KPI to test the creatives for

18. November 2024
𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭? Getting inspired by other games is essential for creative production. But sometimes, the line 👇

𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭? Getting inspired by other games is

18. November 2024
Creator programs. The Future of UA! Everyone & and their mom has one, including Roblox, Fortnite, MY.GAMES, and Supercell. What’s the ROI?

Creator programs. The Future of UA! Everyone & and their

17. November 2024
Tencent’s Age of Empires Mobile already did $12 Mil. 🤑 from its launch on 17th of October last month.

Tencent’s Age of Empires Mobile already did $12 Mil. 🤑

15. November 2024
𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭?

𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭?

15. November 2024
Pokemon TCG Pocket is killing it 🤩 still doing more than $5 Mil. 🤑 a day!

Pokemon TCG Pocket is killing it 🤩 still doing more

14. November 2024
*BREAKING NEWS* AdROAS is live on Facebook.

*BREAKING NEWS* AdROAS is live on Facebook.

13. November 2024
🚀 A new monetization method for mobile? 🤞

🚀 A new monetization method for mobile? 🤞

13. November 2024
My Supermarket Simulator 3D by Game District is the winner 🏆 of the Supermarket mobile race with 20 Mil. downloads for last month

My Supermarket Simulator 3D by Game District is the winner

12. November 2024
Capybara GO 🚀 $800k/day game & growing.

Capybara GO 🚀 $800k/day game & growing.

12. November 2024
WE were testing Project Rise PRE—ALPHA, a fun rogue-lite game that Supercell developed.

WE were testing Project Rise PRE—ALPHA, a fun rogue-lite game

11. November 2024
𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭? Bus Jam (Rollic) vs. Block Jam 3D (Voodoo) 

𝐖𝐡𝐨 𝐝𝐢𝐝 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭? Bus Jam (Rollic) vs. Block Jam

8. November 2024
🚀 Part 3 of Getting Started with Mobile Ad Revenue: Unity LevelPlay 📈

🚀 Part 3 of Getting Started with Mobile Ad Revenue:

8. November 2024
Supercell ran the 2nd Beta test for Project R.I.S.E. during last weekend

Supercell ran the 2nd Beta test for Project R.I.S.E. during

7. November 2024
Habby’s Capybara GO! already scaled to $800K a day 🤑

Habby’s Capybara GO! already scaled to $800K a day 🤑

6. November 2024
Getting Started with Mobile Ad Revenue: Unity LevelPlay Mediation

Getting Started with Mobile Ad Revenue: Unity LevelPlay Mediation

6. November 2024
All in Hole by Homa already scaled to more than $50K a day 🤑 in IAPs

All in Hole by Homa already scaled to more than

5. November 2024
Hexa Sort by Lion Studios is really crushing it with around $15 Mil. a month

Hexa Sort by Lion Studios is really crushing it with

2. November 2024
Short-form entertainment has reshaped the UA creatives landscape

Short-form entertainment has reshaped the UA creatives landscape

1. November 2024
Creative trends for September 2024 is out with Matej 🦩

Creative trends for September 2024 is out with Matej 🦩

30. October 2024
Soft-launch Sonar #6 📡 is back with 15 brand new soft launched games with no particular filter 😅

Soft-launch Sonar #6 📡 is back with 15 brand new

28. October 2024
Balatro is currently doing $40K a day 🤑 on mobile as a premium game!

Balatro is currently doing $40K a day 🤑 on mobile

25. October 2024
September uncovers some interesting mashups & new creative trends 👇

September uncovers some interesting mashups & new creative trends 👇

24. October 2024
🚀 Part 2 of Getting Started with Mobile Ad Revenue: Google Admob Mediation 📈

🚀 Part 2 of Getting Started with Mobile Ad Revenue:

24. October 2024
Voodoo’s Cup Heroes already scaled to $60K a day 🤑 in IAP only and 100K downloads a day.

Voodoo’s Cup Heroes already scaled to $60K a day 🤑

22. October 2024
Why does this creative work? 👇Provocative Headline

Why does this creative work? 👇Provocative Headline

21. October 2024
Scopely’s Monopoly GO is currently running its Marvel collaboration 

Scopely’s Monopoly GO is currently running its Marvel collaboration 

19. October 2024
Join 2,000+ gaming industry peeps in our Slack channel to gain insights & improve your skills

Join 2,000+ gaming industry peeps in our Slack channel to

18. October 2024
ReelShort by Crazy Maple Studio scaled to more than $1 Mil. a day

ReelShort by Crazy Maple Studio scaled to more than $1

17. October 2024
🚀 Getting Started with Mobile Advertising Revenue: Part 1 of 5 📈

🚀 Getting Started with Mobile Advertising Revenue: Part 1 of

17. October 2024
Getting Started with Mobile Ad Revenue: Google Admob Mediation

Getting Started with Mobile Ad Revenue: Google Admob Mediation

16. October 2024
🚀 The Zipline Hook: Unveiling the Evolution of a Game-Changing Trend

🚀 The Zipline Hook: Unveiling the Evolution of a Game-Changing

15. October 2024
Review Radar #6 📡 is back with 13 games

Review Radar #6 📡 is back with 13 games

14. October 2024
🎉 Slingshot Hooks & Celebrity Crossovers: The New Waves in Mobile Gaming UA Creatives 🚀

🎉 Slingshot Hooks & Celebrity Crossovers: The New Waves in

14. October 2024
Mobile game hit Goddess of Victory: Nikke by Tencent had a very “unique” 😅 booth at this years Tokyo Game Show 

Mobile game hit Goddess of Victory: Nikke by Tencent had

12. October 2024
This is super smart advertising by Rivergame’s Last War 😁.

This is super smart advertising by Rivergame’s Last War 😁.

10. October 2024
Wow huuuge congrats to Playtika for acquiring SuperPlay for $1.95bn!

Wow huuuge congrats to Playtika for acquiring SuperPlay for $1.95bn!

10. October 2024
Read the tips to improve your UA. Simple, practical & efficient!

Read the tips to improve your UA. Simple, practical &

9. October 2024
The Elder Scrolls Castles 🏰 by Microsoft launched on 10th of September

The Elder Scrolls Castles 🏰 by Microsoft launched on 10th

4. October 2024
🎉 Slingshot Hook: The Iteration of a New Trend👇

🎉 Slingshot Hook: The Iteration of a New Trend👇

3. October 2024
Creative trends for August 2024 is out with Matej 🦩

Creative trends for August 2024 is out with Matej 🦩

30. September 2024
Palworld’s Marketing Masterclass: 7 Key Takeaways (not the lawsuit!) 👇

Palworld’s Marketing Masterclass: 7 Key Takeaways (not the lawsuit!) 👇

29. September 2024
You are really missing out if you are not following the WeChat Minigames charts

You are really missing out if you are not following

27. September 2024
UA Playbook covers UA Diversification

UA Playbook covers UA Diversification

27. September 2024
Ad monetization trends in mobile games for September

Ad monetization trends in mobile games for September

26. September 2024
Valve corporation’s new “secret” closed beta game Deadlock 🔫, is casually hitting 150K+ concurrent users

Valve corporation’s new “secret” closed beta game Deadlock 🔫, is

25. September 2024
🎉 Achievement Unlocked: 10,000 Subscribers for the two & a half gamers!

🎉 Achievement Unlocked: 10,000 Subscribers for the two & a

25. September 2024
“Offline Games – No Wifi Games” is a game by Jindoblu that scaled in July to 1,5 Mil.

“Offline Games – No Wifi Games” is a game by

23. September 2024
🎉 Slingshot Hook: The Evolution of a New Trend 👇

🎉 Slingshot Hook: The Evolution of a New Trend 👇

23. September 2024
We did a deepdive episode on Wechat minigames with Lemon Choi

We did a deepdive episode on Wechat minigames with Lemon

20. September 2024
In the ever-changing world of UA & creatives, staying ahead of the curve is essential

In the ever-changing world of UA & creatives, staying ahead

20. September 2024
From Stomach Aches to (Mostly) Keeping It Together: My 2017 vs. 2024 Presentation Saga 👇

From Stomach Aches to (Mostly) Keeping It Together: My 2017

18. September 2024
Impulse – Brain Training scaled to $6 Mil. a month 🤑

Impulse – Brain Training scaled to $6 Mil. a month

17. September 2024
Office Cat by treeplla Inc. already scaled to $130K a day 🤑

Office Cat by treeplla Inc. already scaled to $130K a

13. September 2024
My talk @ Appfest 2024 – 2024 UA Playbook

My talk @ Appfest 2024 – 2024 UA Playbook

13. September 2024
Lucky Defense by 111퍼센트 already scaled to $300K a day 🤑 just from IAPs.

Lucky Defense by 111퍼센트 already scaled to $300K a day

11. September 2024
Deadlock Valve corporation’s new game finally revealed rocking Steam CCU charts! 

Deadlock Valve corporation’s new game finally revealed rocking Steam CCU

10. September 2024
Looking at the changes in Supercell’s Squad Busters

Looking at the changes in Supercell’s Squad Busters

9. September 2024
Supercell’s Squad Busters released a major update last week.

Supercell’s Squad Busters released a major update last week.

8. September 2024
Idle Outpost 🧟‍♀️ by Rockbite Games Armenia published by AppQuantum already scaled to $150K a day in July 🤑.

Idle Outpost 🧟‍♀️ by Rockbite Games Armenia published by AppQuantum

5. September 2024
WeChat minigames are killing it in China. 

WeChat minigames are killing it in China. 

4. September 2024
Creative trends for July 2024 is out with Matej 🦩

Creative trends for July 2024 is out with Matej 🦩

30. August 2024
How do you conquer the farming games market?

How do you conquer the farming games market?

30. August 2024
🚨 Alert! A New Mobile Ad Unit Has Been Created: The Rewarded App Open Interstitial (RVAOI) 🚨

🚨 Alert! A New Mobile Ad Unit Has Been Created:

27. August 2024
Kayzen’s had designed a series of workshops called “School of Programmatic”

Kayzen’s had designed a series of workshops called “School of

23. August 2024
Spent over 🤑 $1 million annually on their Alien Invasion game, which has a ROAS of 200% 🚀

Spent over 🤑 $1 million annually on their Alien Invasion

20. August 2024
Creative trends in Mobile gaming July 2024!

Creative trends in Mobile gaming July 2024!

14. August 2024
Stormgate from Frost Giant Studios, Inc. launches into F2P early access next week on 13th of August.

Stormgate from Frost Giant Studios, Inc. launches into F2P early

7. August 2024
Soft-launch Sonar #5 📡 is back with 13 brand new soft launched games with no particular filter 😅.

Soft-launch Sonar #5 📡 is back with 13 brand new

6. August 2024
🚀 Creative trends with 234976 real examples and the top 3 channels for Merge games!

🚀 Creative trends with 234976 real examples and the top

5. August 2024
Zenless Zone Zero by miHoYo already went past $50 Mil. in first 3 weeks 🤑

Zenless Zone Zero by miHoYo already went past $50 Mil.

4. August 2024
How did Azur Games get past 10 Billion installs 😱?

How did Azur Games get past 10 Billion installs 😱?

1. August 2024
5+ people UA teams vs 1-(wo)man UA “teams”

5+ people UA teams vs 1-(wo)man UA “teams”

31. July 2024
🚀Creatives trends in Mobile Gaming UA 🚀

🚀Creatives trends in Mobile Gaming UA 🚀

24. July 2024
I did another one of the deeper articles for PocketGamer.biz about all of the Supercell Action RPGs

I did another one of the deeper articles for PocketGamer.biz

16. July 2024
WE were testing Project Rise PRE—ALPHA

WE were testing Project Rise PRE—ALPHA

15. July 2024
We tested R.I.S.E. pre-alpha, the new game from Supercell

We tested R.I.S.E. pre-alpha, the new game from Supercell

13. July 2024
What is the top 10 Steam game 🍌 Banana 🍌? 

What is the top 10 Steam game 🍌 Banana 🍌? 

10. July 2024
We did a special episode about latest trends in mobile games creatives trends for June 2024 

We did a special episode about latest trends in mobile

5. July 2024
Chrome Valley Customs by Space Ape Games is one year old

Chrome Valley Customs by Space Ape Games is one year

28. June 2024
If you’re reading this, you’re part of the industry.

If you’re reading this, you’re part of the industry.

21. June 2024
Review Radar #5 📡 is back with 14 games that we already covered on the podcast in last 3 months

Review Radar #5 📡 is back with 14 games that

20. June 2024
Supercell yesterday announced a new game called R.I.S.E.

Supercell yesterday announced a new game called R.I.S.E.

18. June 2024
Solo Leveling: Arise by Netmarble released on May 7th and already did $56 Mil.🤑 revenue just on mobile

Solo Leveling: Arise by Netmarble released on May 7th and

17. June 2024
We had a great chat with Bytro Labs’ Julian Werner & Jan-Michel Saaksmeier about their unique games

We had a great chat with Bytro Labs’ Julian Werner

13. June 2024
If you spend $1 million a month 💰 , you should invest at least 200k in creative production. 😨

If you spend $1 million a month 💰 , you

12. June 2024
Wood Nuts & Bolts Puzzle by ABI Game Studio scaled to 5 Million DAU 😱

Wood Nuts & Bolts Puzzle by ABI Game Studio scaled

11. June 2024
“This playbook provides very detailed information.” and that is correct.

“This playbook provides very detailed information.” and that is correct.

10. June 2024
Star Wars Hunters by NaturalMotion Games (Zynga) finally released after nearly 2,5 years

Star Wars Hunters by NaturalMotion Games (Zynga) finally released after

8. June 2024
Total Battle by Scorewarrior already scaled past $500K a day 🤑

Total Battle by Scorewarrior already scaled past $500K a day

6. June 2024
🚀 Explore Real-World Examples from Mr.Beast x Top Troops Influencer

🚀 Explore Real-World Examples from Mr.Beast x Top Troops Influencer

3. June 2024
Peak’s (Zynga) Match Factory already scaled to $500K 🤑 a day

Peak’s (Zynga) Match Factory already scaled to $500K 🤑 a

31. May 2024
Bang Bang Survivor from SPGame is currently making $700K a day 🤑

Bang Bang Survivor from SPGame is currently making $700K a

29. May 2024
🚀 Is Squad Busters going to hit $70 mil/month 😱

🚀 Is Squad Busters going to hit $70 mil/month 😱

28. May 2024
I did another one of the deeper articles for PocketGamer.biz about Lilith Games’s AFK Journey & AFK Arena 🤩

I did another one of the deeper articles for PocketGamer.biz

24. May 2024
🦄 Getting on the front page of Forbes Slovensko with lancaric.me is a very humbling experience!

🦄 Getting on the front page of Forbes Slovensko with

23. May 2024
SayGames consistent portfolio strategy is paying back

SayGames consistent portfolio strategy is paying back

22. May 2024
Screw Jam by Quok Games, published by Rollic scaled to $250K a day 🤑

Screw Jam by Quok Games, published by Rollic scaled to

20. May 2024
Zombie.io global launched on April 26th and is already doing $200K a day

Zombie.io global launched on April 26th and is already doing

17. May 2024
Helldivers 2 has sold more than 12 Million units across PS5 & PC so far 🤑

Helldivers 2 has sold more than 12 Million units across

14. May 2024
Supermarket Manager Simulator by Digital Melody Games already passed 15 Mil. downloads in nearly 1 month

Supermarket Manager Simulator by Digital Melody Games already passed 15

10. May 2024
Supercent’s Pizza Ready! is currently making around $200K 🤑 a day

Supercent’s Pizza Ready! is currently making around $200K 🤑 a

9. May 2024
I am sorry, but Supercell is Superdead …

I am sorry, but Supercell is Superdead …

9. May 2024
$40+ CPI in the US for Match3 or Merge? 🚀

$40+ CPI in the US for Match3 or Merge? 🚀

1. May 2024
I did a little bit more deeper writeup for PocketGamer.biz about Supercell’s Squad Busters evolution

I did a little bit more deeper writeup for PocketGamer.biz

30. April 2024
Supercell’s Squad Busters is going into 🎉 Global launch release 🎉

Supercell’s Squad Busters is going into 🎉 Global launch release

27. April 2024
How I went from a full-time job to $1.5 Million 🤑 a year as a solopreneur

How I went from a full-time job to $1.5 Million

26. April 2024
Review Radar #4 📡 is back with 11 games that we already covered on the podcast in last 3 months

Review Radar #4 📡 is back with 11 games that

25. April 2024
Travel Town by Magmatic Games Ltd already scaled past $600K 🤑 

Travel Town by Magmatic Games Ltd already scaled past $600K

23. April 2024
TikTok is not about teenagers anymore.

TikTok is not about teenagers anymore.

23. April 2024
💫 We dive deep into AFK Journey

💫 We dive deep into AFK Journey

22. April 2024
🦄 10k brutally honest Subscribers! lancaric.me/sub

🦄 10k brutally honest Subscribers! lancaric.me/sub

19. April 2024
First stop for all hashtag#UA beginners

First stop for all hashtag#UA beginners

15. April 2024
AFK Journey by Lilith Games already crossed $800K 🤑 a day just on mobile

AFK Journey by Lilith Games already crossed $800K 🤑 a

12. April 2024
I did a writeup for PocketGamer.biz about Rivergame’s Last War scaling strategy 💹

I did a writeup for PocketGamer.biz about Rivergame’s Last War

9. April 2024
I am unlocking my Hybrid Casual UA playbook for everybody!

I am unlocking my Hybrid Casual UA playbook for everybody!

5. April 2024
We are Warriors! ⚔ is currently making around $250K* a day

We are Warriors! ⚔ is currently making around $250K* a

3. April 2024
Soft-launch Sonar #4 📡 is back with 10 brand new soft launched games

Soft-launch Sonar #4 📡 is back with 10 brand new

3. April 2024
Legend of Mushroom is currently doing 🤑 $2,5 Mil a day 😱

Legend of Mushroom is currently doing 🤑 $2,5 Mil a day

29. March 2024
Rivergame’s Last War is already doing 🤑 $2,5 Mil a day 😱 in revenue

Rivergame’s Last War is already doing 🤑 $2,5 Mil a

27. March 2024
In this episode, we are joined by the mobile gaming OG Eric Futoran.

In this episode, we are joined by the mobile gaming

26. March 2024
🕺 Ultimate Creative framework: How to decrease CPIs by 50% and increase D7 ROAS by 2-3x?

🕺 Ultimate Creative framework: How to decrease CPIs by 50%

20. March 2024
Twisted Tangle from Crescive Games, published by Rollic

Twisted Tangle from Crescive Games, published by Rollic

19. March 2024
Top Heroes ⚔ started scaling on January 16th this year and already achieved a formidable scale of $330K in IAP revenue a day 🤑

Top Heroes ⚔ started scaling on January 16th this year

14. March 2024
In this special episode we had Eric Futoran 

In this special episode we had Eric Futoran 

12. March 2024
Voodoo’s new strategy is paying off in the Hybrid-casual race 🏇

Voodoo’s new strategy is paying off in the Hybrid-casual race

8. March 2024
The landscape of mobile 📱 stores is changing as EU DMA

The landscape of mobile 📱 stores is changing as EU

1. March 2024
Simple, practical & efficient User Acquisition!

Simple, practical & efficient User Acquisition!

1. March 2024
It seems We are Warriors! ⚔ is currently making around $250K* a day 🤑

It seems We are Warriors! ⚔ is currently making around

28. February 2024
Brawl stars increased their daily revenue by 🤑 600% 🤑 compared to 2023 baseline

Brawl stars increased their daily revenue by 🤑 600% 🤑

26. February 2024
How Duolingo went all in on TikTok? 

How Duolingo went all in on TikTok? 

22. February 2024
Wait, what just happened?

Wait, what just happened?

19. February 2024
Pocket Champs has scaled to $100k/day in IAP revenue with a whopping $40k/day

Pocket Champs has scaled to $100k/day in IAP revenue with

15. February 2024
PC marketing anyone?

PC marketing anyone?

13. February 2024
Hybrid casual is a stepping stone 🪨 towards casual

Hybrid casual is a stepping stone 🪨 towards casual

12. February 2024
Review Radar 📡 is back for volume #3! 

Review Radar 📡 is back for volume #3! 

7. February 2024
Thanks a lot Sophie Vo for having me on the Rise and Play!

Thanks a lot Sophie Vo for having me on the

7. February 2024
🚨 Emergency episode returns as Apple vs Epic Games saga continues 🚨

🚨 Emergency episode returns as Apple vs Epic Games saga

5. February 2024
How to approach hybrid casual development and testing?

How to approach hybrid casual development and testing?

3. February 2024
📈 Tower War By SayGames earns somewhere between $68-75k/day in ad revenue

📈 Tower War By SayGames earns somewhere between $68-75k/day in

2. February 2024
Pocket Champs already crossed 35 Mil. downloads and $30 Mil. IAP lifetime revenue.

Pocket Champs already crossed 35 Mil. downloads and $30 Mil.

2. February 2024
Huge news Apple vs. Epic Games require an emergency two & a half gamers episode!

Huge news Apple vs. Epic Games require an emergency two

31. January 2024
Google will start punishing GAM and Admob Refreshes!

Google will start punishing GAM and Admob Refreshes!

22. January 2024
Tower War 🗼 from SayGames already scaled to $40K IAP 

Tower War 🗼 from SayGames already scaled to $40K IAP 

20. January 2024
I will guide you through some best practices, creative ideation processes, and tools I use

I will guide you through some best practices, creative ideation

19. January 2024
On a new year we recap the current status of the Hybrid-Casual race 🏇 on the current market

On a new year we recap the current status of

16. January 2024
two & a half gamers did it again. Another live review is here! 

two & a half gamers did it again. Another live

15. January 2024
No-Bullshit gaming show at its best! 

No-Bullshit gaming show at its best! 

12. January 2024
Doodle Magic: Wizard vs Slime 🧙‍♂️ is already making $150K a day 🤑

Doodle Magic: Wizard vs Slime 🧙‍♂️ is already making $150K

11. January 2024
The highly-anticipated influencer guide for 2024 has finally arrived!

The highly-anticipated influencer guide for 2024 has finally arrived!

8. January 2024
Supercell released the “final” update for Clash Mini, their version of auto-chess ♟

Supercell released the “final” update for Clash Mini, their version

8. January 2024
Block Jam 3D from Voodoo by Partyup studio is scaling like crazy 💹

Block Jam 3D from Voodoo by Partyup studio is scaling

3. January 2024
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