This is no BS gaming podcast 2.5 gamers – Rise of Vietnam: Mobile Gaming Boom—Key Players, Winning Strategies & What’s Next
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
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Summary
In this episode, we explore Vietnam’s rapidly expanding mobile gaming scene, now projected to exceed USD 1 billion in annual revenue by 2025 and boasting a year-over-year growth rate of nearly 30%—one of the highest in Southeast Asia. We spotlight pioneering Vietnamese game studios and their chart-topping hits, examining the creative approaches that have helped them gain international recognition. We also discuss how local developers navigate Vietnam’s evolving regulatory environment and the potential hurdles these rising stars must overcome to sustain their momentum in the global market. Tune in to learn how Vietnam has become a powerhouse in mobile gaming and what’s driving this unprecedented surge.
Takeaways
- Vietnam has emerged as a significant player in the mobile gaming industry.
- The Vietnamese gaming market is characterized by collaboration among studios.
- iKame is a leading studio with impressive download numbers.
- Brave Stars has successfully tapped into the ad monetization model.
- X Game Studios is gaining traction with innovative titles.
- ABI Games is pioneering the ultra-casual gaming genre.
- Amanotes specializes in music-based games, showing a unique niche.
- OneSoft has a diverse portfolio, including popular puzzle games.
- The regulatory landscape in Vietnam is evolving, impacting foreign entities.
- Vietnamese companies are competitive globally, often outperforming their Western counterparts.
Chapters
00:00 Introduction and Album Release
03:35 Vietnam’s Mobile Gaming Explosion
05:43 Understanding Vietnamese Game Studios
11:52 iKame: A Case Study
16:21 Brave Stars: Success in Ad Monetization
20:48 X Game Studios: The Hidden Giants
24:49 The Evolution of Casual Gaming
25:40 Understanding Ultra Casual Games
26:51 The Appeal of Satisfying Gameplay
27:37 User Acquisition Strategies in Mobile Gaming
31:36 The Rise of Music-Based Games
34:38 Competition in the Music Game Genre
35:41 The Impact of Vietnamese Game Studios
38:41 Regulatory Changes in Vietnam’s Gaming Industry
