This is no BS gaming podcast 2.5 gamers – Remove Ads Messaging: How Ads Increase IAP & Subscription Revenue by Felix Braberg
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
Summary
In this conversation, Matej Lancaric discusses the evolving landscape of ad monetization in mobile apps and games. He highlights the shift from games to mobile apps, the increasing importance of ad quality, and innovative strategies developers are using to drive in-app purchases (IAPs) and subscriptions. The discussion also covers psychological pricing techniques and the effectiveness of bundling in enhancing perceived value for users.
Takeaways
- 2025 is predicted to be the year of mobile apps.
- There is a significant shift from games to mobile apps.
- Ad quality is declining, leading to more creative ad strategies.
- Brain training apps are a growing market intersection of games and apps.
- Impulse and Elevate are key players in the brain training app market.
- Push notifications can effectively drive user engagement and purchases.
- Comparison and anchoring techniques enhance perceived value in pricing.
- Bundling IAPs with other benefits increases user purchases.
- Habbi is a leading company in hybrid casual gaming.
- Innovative ad strategies are crucial for driving subscriptions.
Chapters
00:00 Introduction to Ad Monetization Trends
03:10 Shift from Games to Mobile Apps
06:01 Ad Quality and User Experience
10:11 Brain Training Apps: A Case Study
17:00 Innovative Remove Ads Strategies
20:47 Conclusion and Key Takeaways
