two & a half gamers – Knit Out’s Turkish Blueprint: Rollic Games scaling puzzle games Like a PRO

Summary

We unpack KnitOut by Rollic, a surprising hit blending simple, relaxing puzzle mechanics with clever monetization and UA execution. Underneath the soothing yarn is a sophisticated, scalable system that echoes the Turkish studio’s proven blueprint.

KnitOut is already generating $ 60,000 daily revenue and 20,000 downloads a day, with the US accounting for sixty percent of revenue and CPIs exceeding $10.

We explain how Rollic builds a strong core, polishes level curves, and only adds meta and events once the numbers are dialed in, making each launch a scalable, high-ROAS machine.

What’s inside:

Core Gameplay: Addictive bench mechanic, yarn “block jam” puzzle core, and highly satisfying ASMR touches. The game plays itself early on, but late levels ramp up the challenge with tricky combinatorics.

Monetization: Interstitials start after level sixteen or eighteen. First rewarded ad comes with an upsell to “remove ads” IAP. No banners.

Creative Strategy: Heavy focus on thirty-second Facebook creatives, ASMR sound, and satisfying gameplay loops. Most ads are variations on the core mechanic from different angles, some even test direct clones or competitor gameplay. Playables are rare, but static and video creatives are dominant, with big spend on Facebook and Instagram.

Blueprint for Hits: Rollic’s process is all about finding a sticky core, tuning every curve, scaling hard, and only adding events or meta once retention and monetization benchmarks are proven. Hundreds of prototypes feed the pipeline, but only a handful get to scale.

Key Takeaway:
KnitOut looks simple, but it is a masterclass in “build core first, polish to perfection, then scale with data.” The Turkish blueprint continues to win, even as clones flood the market.