This is no BS gaming podcast 2.5 gamers – Exploring Pokemon TCG Pocket’s Revenue Trends by Jakub Remiar
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
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Summary
In this podcast, Matej Lancaric discusses the performance and updates of the Pokemon TCG Pocket game, focusing on revenue trends, user engagement, the new expansion, and the controversial trading system. He highlights the game’s revenue spikes, user retention rates, and the implications of the trading mechanics on player experience. The conversation also touches on the need for improved game features and the future of the game in terms of expansions and player engagement.
Takeaways
- The game is projected to generate around 980 million in revenue.
- Revenue spikes are typical for gacha games, with significant daily earnings.
- User engagement remains strong, with high daily active users.
- The US market is becoming increasingly important for revenue growth.
- The new expansion introduces unique cards and mechanics.
- The trading system has been criticized for being prohibitive and unintuitive.
- Players are frustrated with the lack of communication features in trading.
- The game needs a proper PvP ranking system to enhance competitiveness.
- Despite community backlash, the game continues to achieve record revenue.
- Future expansions are expected to keep the game fresh and engaging.
Chapters
00:00 Introduction to the Game’s Performance
01:15 Revenue Trends and User Engagement
06:07 New Expansion and Card Mechanics
09:27 Trading System and Its Implications
18:02 Challenges in Game Features and Player Experience
