two & a half gamers – Block Blast Review: What is behind 40 million DAU & 1 million/day revenue?

This is no BS gaming podcast 2.5 gamers – Block Blast Review: What is behind 40 million DAU & 1 million/day revenue?

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant⁠

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary

In this episode, the hosts delve into the success of the mobile game Block Blast by Hungry Studios, exploring its impressive download numbers, user engagement metrics, and revenue generation strategies. They discuss the game’s mechanics, user experience, and the importance of dynamic difficulty adjustments in retaining players. The conversation also highlights the creative marketing strategies employed to acquire users and the overall impact of ad revenue in the mobile gaming industry.

Takeaways

• Block Blast has broken records with over a million downloads a day.
• User engagement is crucial for ad revenue generation.
• Dynamic difficulty adjustments enhance user retention.
• The game mechanics are simple yet effective in keeping players engaged.
• Creative marketing strategies play a significant role in user acquisition.
• Ad revenue is primarily generated through interstitials and banners.
• The game has nearly 15 million daily active users.
• User experience is tailored through A-B testing and personalized content.
• The mobile gaming industry is highly competitive and requires innovative approaches.
• Block Blast exemplifies the potential of ad-driven revenue models in gaming..

Chapters

00:00 Introduction to Blockblast and Its Impact
02:53 Analyzing Download Numbers and User Engagement
05:55 Game Mechanics and User Experience
09:00 Dynamic Difficulty and Personalization
11:54 Revenue Generation Strategies
15:01 Comparative Analysis with Other Games
17:55 Conclusion and Future Prospects
21:51 Monetization Strategies in Mobile Gaming
24:29 The Role of Ad Networks and Mediation
27:17 User Acquisition and Funding Strategies
30:36 Creative Approaches in Game Marketing
37:20 Game Mechanics and Player Engagement
41:50 Conclusion and Future Insights