two & a half gamers -🧠 The “Fat Guy Getting Slapped” Concept Took Over: AI Creatives Breakdown

Summary

One concept is eating the entire Forex creative market right now: a “fat guy” gets slapped, abandoned, or humiliated, then rises to power. It was everywhere last month — this month it’s on steroids, and every big Forex game has its own version. The crew runs 123 AI creatives in 30 minutes to map where AI creative is actually heading.

Matej Lančarič, Jakub Remiar, and Felix Braberg speed through the month’s AI creatives and surface the patterns. Golden Goblins still wins with clever non-AI hooks (power progressions, the tag meme) rather than full AI. King Shot’s “no ads” theme has spread through Forex, puzzle, and everywhere else — often paired with the now-ubiquitous slapped-guy power fantasy (complete with a one-to-one “Henry Cavill from Wish” character). Playrix’s Township and Gardenscapes are flooding feeds with flower-team and egg-overload AI creatives, one-to-one across the portfolio. Top Heroes (Rivergame) is running genuinely incomprehensible AI — poop launchers, “piss filters,” a fat-to-jacked morph mid-clip — while its revenue reportedly craters from ~$1M to ~$250K/day, prompting the episode’s honest question: who actually converts on this? And the ones doing it right — Pixel Flow and Meow Doku — nail a clever transition where the AI hook’s final frame becomes the actual in-game picture. The takeaway, straight from Jakub: this isn’t about efficiency, it’s about the possibilities of what AI creative can now do — and Matej spends the episode working out how to bring the (old, but newly-trending) fat-guy power-fantasy concept into his own 4X creatives.

The through-line: the concept is an old mafia-boss power fantasy reborn through AI — and it’s everywhere because, chaos and all, it seems to be working.