two & a half gamers -🎯 Offerwalls Explained: When to Add, How to Segment & the $800-$2,000 eCPM Secret by Felix Braberg

Summary

Offerwall eCPMs in the US can hit $800 to $2,000 for a single completed task — compared to $20-50 for a normal rewarded ad. But most publishers either add one too early, segment it wrong, or let it cannibalize their whales. This is the no-bullshit introduction to doing it right.Felix Braberg flies solo for a 15-minute offerwall masterclass, built from seven years of decks and hands-on experience across titles like the Ludia Trailer Park Boys games. He covers what an offerwall actually is (paying your time-rich, cash-poor users to complete tasks in exchange for in-game currency), the one rule that determines whether it’ll work at all (you need at least 20% of revenue from non-ad sources — and “remove ads” as your top IAP disqualifies you), the metrics that define success (DoDAU, with ~10% as the benchmark), the segmentation and hand-holding that separates a sub-10% opt-in from a real revenue stream, how to think about exchange rates and avoid IAP cannibalization, why you start on API and graduate to SDK, and how sales and holiday boosts (yes, even Arbor Day) spike offerwall revenue. Done right, an offerwall can add 8-12% to total app revenue.The core lesson: offerwalls reward deep economies and clever segmentation — not a plug-and-play install.