This is no BS gaming podcast 2.5 gamers –
Why is mobile mediation broken? Jim Payne: Here is whats next!
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
In this episode of Two & a Half Gamers, Felix, Jakub, Jim Payne and Dan Sack go deep on the future of mobile ad monetization. From MoPub to MAX to CloudX, this conversation explains why mediation is outdated, why publishers are trapped in black boxes, and how AI-driven supply-side tools can finally put control back in publishers’ hands.
What you’ll learn
• Why classic mobile mediation is a legacy workaround
• How mobile ads differ fundamentally from desktop advertising
• Why publishers can’t see or trust most auctions today
• What “monetization as code” actually means
• How AI agents can automate pricing & floor optimization
• Why fair, inspectable auctions matter
• Why retention-focused publishers are underserved
• Who CloudX is built for (and who it’s not)
https://www.cloudx.io/
Special guests:
Jim Payne / jpayne
Dan Sack / dansack
Chapters
00:00 — Why mobile mediation is broken
08:20 — Publisher-first philosophy
16:55 — AI agents & monetization as code
24:10 — Auction transparency & trust
33:30 — Who wins in the next era
