This is no BS gaming podcast 2.5 gamers – Why Casual Games Are Rethinking Interstitial Ads? Ad Monetization is Getting Smarter (Finally)
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
Summary
In this episode, the 2.5 Gamers sit down with the team behind Airflux, the AI-powered ad optimizer from Airbridge, and unpack how it’s quietly changing the rules of mobile game monetization.
📈 Whether you’re optimizing for ad whales, tweaking interstitial frequency, or just tired of playing A/B test roulette, this conversation will change how you think about monetization.
🧠 What You’ll Learn:
How Airflux delivers +26% LTV uplift with zero manual testing
Why interstitial timing is more impactful than raising eCPMs
How Airflux dynamically segments whales, dolphins, and F2P players
The difference between Firebase and true AI-based optimization
Real success stories from games with 10M+ MAU
Why casual and hybrid-casual games benefit the most from smart automation
How Airflux plugs into your mediation stack (MAX, AdMob, Unity) in days, not weeks
💡 “Airflux is like hiring a full data science team to run monetization A/B tests — except it’s automated, AI-driven, and never sleeps.”
Chapters
00:00 Introduction to Airflux and Roy Nam
03:12 Understanding Airflux: The AI Monetization Platform
05:05 The Importance of Ad Timing and Personalization
10:57 Implementation Process for Airflux
16:23 Real-World Success Stories and Case Studies
21:24 Future Developments and Integration with UA Campaigns
23:15 A/B Testing: How Airflux Innovates the Process
26:02 A/B Testing and Reinforcement Learning in Ad Optimization
32:12 Understanding LTV Uplift and Its Impact
40:10 Pricing Models and API Calls in Ad Mediation
43:06 Engagement and Future Connections
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