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This is no BS gaming podcast 2.5 gamers – Uma Musume Pretty Derby: All YOU need to Know! Full Breakdown

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary

We go deep on Uma Musume Pretty Derby, Japan’s gacha horse girl sensation, and a masterclass in roguelite meta complexity. With real horse DNA, multi-layered training runs, six gacha layers, and a live ops cadence that powers up to 72 million dollars per launch month, Uma Musume is a unicorn in the global market—an RPG sim that’s too Japanese for most of the West, but a billion-dollar franchise at home.

What’s inside:

Japan-First, World-Second: Ninety-five percent of all revenue still comes from Japan, where Uma Musume is more than a game—it is a cultural event. Launch months spike at over 70 million dollars, and even “average” months pull ten to thirty million.

Insane Revenue Per Download: With just sixteen million downloads, the game hit more than two billion dollars in lifetime revenue—over $120 per download. Only Dragon Quest Walk beats it on monetization efficiency.

True Roguelite Progression: Training runs carry over legacy stats, traits, and inspiration from previous “parents.” Every decision in a run matters. Social features like friend-run inheritance and deep support card gacha fuel endless replay.

Authentic Horse Girl DNA: Every character is based on real Japanese racehorses, with hair colors, costumes, and personalities mapped to actual horse details. This makes Uma Musume part sports sim, part anime idol builder, part gacha grinder.

Too Complex for the West: The English launch saw a brief spike (three hundred thousand dollars in a day) but quickly dropped. Complexity, visual style, and waifu focus make it a core product for otaku and hardcore sim fans.

Key Takeaway:
Uma Musume Pretty Derby is proof that deep, highly local games with real social and meta layers can still print billions, if you own your niche and deliver unmatched complexity.

Chapters

00:00 Introduction to Uma Musume Pretty Derby
06:02 Understanding the Game’s Popularity and Mechanics
09:11 The Unique Design and Gameplay of Uma Musume
12:02 The Evolution of Horse Racing Games
15:10 Rogue-lite Mechanics in Uma Musume
17:58 Character Selection and Training Strategies
21:06 The Role of Support Cards and Skills
23:57 Race Mechanics and Strategy
27:03 Final Thoughts on Gameplay and Complexity
37:19 Racing Mechanics and Strategies
42:13 Game Progression and Challenges
51:24 Character Development and Storytelling
55:22 Monetization and Gacha Mechanics
01:01:24 Marketing Strategies and Community Engagement