This is no BS gaming podcast 2.5 gamers – The Real Story Behind Tasty Travels’ Meteoric Rise: Merge, Monetize, Repeat!
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
We break down Century Games’ Tasty Travels, the new merge hit muscling into a category long dominated by Travel Town and Microfun. Tasty Travels is not just a clone. It’s a polished, high-velocity merge machine, doubling the ARPDAU of Travel Town and already scaling toward $200,000 daily revenue, with a launch playbook built on AI, altered gameplay, and relentless creative iteration. We explore why Century’s approach to UA and live ops could make them a serious threat to every top-grossing merge game and why nobody wants to go head-to-head against them.
What’s inside:
Insane UA and Creatives: Century Games is deploying a full arsenal of misleading, AI-powered, and fake gameplay creatives—fruit merge, conveyor belts, “Magic Sword,” and even stolen concepts from competitors. Playables, static, long-form, and real-life hooks fill their funnel, supported by a massive UA team and endless testing.
Onboarding and Pace
Events, Live Ops, and Monetization
Market Impact: Category is exploding—Gossip Harbor at $1.6 million/day, Travel Town at $600K/day, and Tasty Travels is quickly closing the gap. CPIs range from $10–50, but Century’s scale and creative speed keep them competitive against the best in China and the West.
Clone Wars and Copycats
Key Takeaway:
Tasty Travels is not just another merge game. It’s Century Games’ statement that nobody is safe from a studio that can outspend, outclone, and out-iterate the entire category.
Chapters
00:00 Introduction to Tasty Travels
04:14 Gameplay Mechanics and Features
07:15 Comparative Analysis with Travel Town
10:06 User Experience and Game Economy
13:22 Event Structures and Engagement
16:15 Innovative Elements and User Acquisition Strategies
21:13 Introduction to UA Play and Gameplay Mechanics
24:15 Live Operations and Monetization Strategies
27:14 Ad Monetization in Merge Games
31:16 Revenue Insights and Market Trends
37:46 Future Predictions and Competitive Landscape
40:17 Exploring Creative Strategies in Gaming
43:26 The Role of User Acquisition in Game Success
46:42 Innovations in Game Design and User Engagement
51:51 Competitive Landscape in the Gaming Industry
