two & a half gamers – The BitLife Blueprint: 7 Years Old & Still Crushing it

Summary

We break down BitLife, a simulation game that proves you do not need flashy graphics or complex meta to print money. With an aggressive monetization model, evergreen retention, and a loyal fanbase, BitLife has been going strong for over seven years, now pulling in more than $110,000 a day, with ad revenue making up half of its total income.

What’s inside:

Ad Monetization on Steroids: Interstitial ads hit you right from the tutorial, with a cooldown of 70 seconds, banners refresh every five seconds, and rewarded ads are expertly placed on emotional player moments.

Paywalls and DLCs Everywhere: From god mode to golden diplomas, BitLife monetizes player choices through a web of IAPs, subscriptions, and one-time offers.

Evergreen Growth: Despite its age, BitLife just posted 90 percent growth in downloads and 27 percent in revenue last month, with US users accounting for the lion’s share.

Smart UA and Creative Strategy: Originally fueled by organics, Stillfront’s acquisition kicked off heavy user acquisition with strong creative hooks, unique AI and UGC blends, and consistent iteration across every channel.

Profit Margin and Scale: With 50 percent margins, heavy banner and interstitial inventory, and a “print money first, ask questions later” attitude, BitLife stands out as a true simulation cash cow.

Key Takeaway:
You do not need the best graphics to win in mobile. If your product is unique, your ad monetization is ruthless, and your UA is dialed in, you can scale forever.