This is no BS gaming podcast 2.5 gamers – The Art of Scaling Games: When to scale your game?
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
Summary
In this episode, we explore the critical aspects of scaling games in the gaming industry, focusing on the right timing, key metrics, and financial strategies. Ridzki Syahputera from PVX Partners shares insights on cohort profitability, the importance of soft launching, and various financing options available for game developers. The conversation emphasizes the need for consistency in cohort performance and the role of data in making informed scaling decisions.
Takeaways
- Scaling should be based on solid metrics and data.
- Cohort profitability is essential for sustainable growth.
- Soft launching allows for testing and iteration before scaling.
- Consistency in cohort performance builds confidence for scaling.
- Cohort financing can be a viable option for funding growth.
- Understanding the payback period is crucial for financial planning.
- Testing new creatives is necessary to maintain performance.
- The process of securing funding can be quick if the data is ready.
- Using tools for cohort analysis can aid in decision-making.
- Engaging with investors early can help secure necessary funding.
Chapters
00:00 Introduction to Scaling in Gaming
04:28 Key Metrics for Scaling Games
07:32 The Importance of Soft Launching
10:34 Understanding Cohort Profitability
13:32 The Role of Consistency in Cohorts
16:32 Funding Growth Strategies
19:25 Navigating Debt and Equity Financing
22:30 Cohort Financing Explained
34:00 Understanding Payback Periods and Risk Monetization
37:37 Data-Driven Financing: The Role of Cohorts
40:39 The Underwriting Process: How Financing Works
46:33 Cohort Analysis: Visualizing Performance Metrics
52:08 Forecasting Future Performance: Tools for Financial Planning
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