This is no BS gaming podcast 2.5 gamers – Sunday City Review: GTA or Casino? Sunday City’s INSANE Onboarding
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
Sunday City looks like GTA… but it’s actually one of the most brilliant social casino reveals of 2025.
In this episode, we break down how Kefir built a perfect illusion onboarding, why the casino core is so polished, why the LiveOps/meta is shockingly advanced, and what the studio must fix (creatives!) to scale into the next Top Tycoon-level monster.
What you’ll learn
• Why the GTA illusion onboarding is top-3 of the year
• How Sunday City hides → reveals → embraces its casino core
• Why this is Social Casino 3.0, not a clone
• LiveOps structure: yoga, cruise ship, treasure digging, Wheel of Wonders
• Why albums, star upgrades, and idle chips matter
• What Kefir got right — and wrong — about creatives
• Why they need 2× the creative output to compete with Chinese giants
💡 KEY TAKEAWAY
Sunday City isn’t just clever — it’s a genre evolution.
The next wave of Social Casino is illusion → reveal → retention.
Chapters
00:00 — Kefir intro & Sunday City overview
04:30 — GTA illusion → casino reveal
10:20 — Core loop breakdown
17:40 — Social Casino 3.0 meta
27:30 — Creative analysis & UA
