This is no BS gaming podcast 2.5 gamers – Revolutionizing Video Production & AI UGC with Poolday.AI
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
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Summary
In this episode, we discuss the transformative impact of AI on video production in the gaming and marketing industries.
They explore the evolution of AI-generated user-generated content (UGC), the importance of volume in creative production, and the cost reductions that AI brings to video creation.
The conversation also touches on the testing methodologies for video performance, the comparison between AI UGC and human creators, and the legal considerations involved in using AI-generated content. The episode features insights from Alexei, the CEO of Pool Day, who shares how their platform streamlines video production processes and enhances creative testing. In this conversation, the speakers delve into the transformative impact of AI on video editing and user acquisition strategies.
We discuss how AI tools streamline the creative process, allowing for rapid video production and variations, which is crucial in today’s fast-paced marketing environment. The shift from traditional data-driven user acquisition roles to more creative-focused positions is highlighted, emphasizing the need for UA managers to adapt to new technologies. The discussion also touches on the future of video production, envisioning a design system that enhances efficiency and creativity in video marketing.
Takeaways
- AI is revolutionizing video production in gaming and marketing.
- The cost of video production has significantly decreased due to AI.
- Testing methodologies have evolved with the rise of AI.
- AI UGC can outperform traditional human-created content in certain scenarios.
- Legal considerations are essential when using AI-generated content.
- Pool Day simplifies the video creation process for marketers.
- AI voiceover features enhance localization and accessibility.
- The platform allows for rapid iteration and testing of video content.
- Marketers can now produce hundreds of videos quickly and affordably. AI tools are revolutionizing video editing and production.
- The ability to create multiple video variations quickly is essential.
- User acquisition roles are shifting from data analysis to creative production.
- Video editors can now produce content without bottlenecks.
- The future of video marketing lies in design systems for efficiency.
- AI can help test game concepts before actual development.
- Creatives can be generated in minutes, saving time and resources.
- The importance of adapting to new technologies in marketing roles.
- Video production is becoming more accessible to non-experts.
Chapters
00:00 Introduction to AI in Gaming and Marketing
03:04 The Evolution of AI UGC and Video Production
06:01 Testing Methodologies in Video Production
08:55 The Importance of Volume in Creative Production
11:51 Cost Reduction in Video Production
14:45 AI UGC vs. Human Creators
17:53 The Video Creation Process with Pool Day
21:02 AI Voiceover and Localization Features
23:54 Legal Considerations in AI Video Production
26:15 Video Editing Revolution: The Power of AI
31:58 Streamlining Creative Processes with AI
39:02 The Shift in User Acquisition: From Math to Creativity
44:01 The Future of Video Production: A Design System for Creatives
