This is no BS gaming podcast 2.5 gamers -New genre leader in cozy games by Jakub Remiar
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
In this solo episode, Jakub breaks down how Heartopia scaled to hundreds of thousands of daily downloads and over $200k per day using slow-life gameplay, cosmetic-only gacha, and zero fake ads.
We look at the cozy / avatar-life genre, monetization mechanics, gacha cycles, UA creatives, and why this game works despite having almost no traditional gameplay pressure.
What we cover
• Heartopia launch performance
• Cozy and avatar-life genre explained
• Cosmetic-only gacha monetization
• Why collections work without stats
• UA strategy and creative volume
• Sustainability and revenue outlook
Chapters
00:00 — Intro
