This is no BS gaming podcast 2.5 gamers – Monopoly Bingo Review: The most underrated genre in mobile gaming
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
Monopoly Bingo: How Hasbro turned nostalgia Into Revenue
Today, we dig into Monopoly Bingo – the latest Hasbro IP game climbing the charts.
🔥 We cover:
How Tripledot scaled Bingo to $70K/day
Why 60% of revenue comes from U.S. players
Facebook UA strategies for older demos
Collectible album systems and retention loops
Why Bingo still drives $400M/year globally
Chapters
00:00 – Intro
02:45 – What is Monopoly Bingo?
05:20 – Hasbro x Tripledot Ecosystem
08:15 – Bingo as a $400M Category
11:40 – Core Gameplay Breakdown
15:10 – LiveOps & Event Design
18:50 – Monetization Deep Dive
23:05 – UA Strategy: Facebook Is Still King
26:40 – Creative Strategy Breakdown
31:00 – IP Constraints & Limitations
34:30 – Performance Data Recap
37:50 – Hasbro’s Strategy Beyond Monopoly