This is no BS gaming podcast 2.5 gamers – 🧩 Can Century Games Crack the Match-3 Puzzle Genre? In Match3 genre, only the bold survive!
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
-
Unisex oversized hoodie
70,00 € Select options This product has multiple variants. The options may be chosen on the product page -
2,5gamers OG hoodie
59,00 € Select options This product has multiple variants. The options may be chosen on the product page -
Oversized faded t-shirt
40,00 € Select options This product has multiple variants. The options may be chosen on the product page -
Denim T-Shirt
32,50 € – 35,50 € Select options This product has multiple variants. The options may be chosen on the product page
Summary
In this special episode recorded LIVE at MAU, Matej Lančarič sits down with Noah Gutterman (VP UA, Misplay) and Brett (Senior UA Manager, Misplay) for a no-BS deep dive into the business and creative secrets powering Misplay’s explosive growth, and their high-stakes launch on iOS.
Brutally honest breakdown:
How Misplay overcame App Store hurdles to launch on iOS
Incrementality testing, the “always-on” strategy that’s blowing up the myth of last-touch attribution
Building a predictive PLTV signal stack for maximum partner value
Why culturalization, not just localization, is driving insane ROI in APAC markets
Creative strategies that actually convert: negative hooks, modular iteration, and next-gen UGC
Real talk on AI in UA, where it works, where it fails, and what’s next
Misplay’s playbook is a wake-up call for UA and product teams: “Question every channel. Obsess over incrementality. Creative is king, but speed and structure are the emperor. And don’t just localize, culturalize, or leave millions on the table.
Chapters
00:00 Introduction to Misplay and the Team
03:24 Challenges and Opportunities in iOS Gaming
06:51 User Acquisition Strategies for iOS
09:31 Incrementality Testing in User Acquisition
12:38 Measurement and Data Strategies
15:40 Signals and Optimization in Campaigns
18:48 User Segmentation and Geo Strategies
23:31 Culturalized Marketing Strategies in Korea
25:43 Creative Strategies and User-Generated Content
29:47 Innovative Brainstorming and Team Collaboration
32:43 Creative Testing and Iteration
36:38 The Role of AI in Creative Development
42:19 Future Directions for Misplay
-
Ads are beautiful T-Shirt
24,00 € – 29,00 € Select options This product has multiple variants. The options may be chosen on the product page -
Unisex Hoodie
55,00 € – 60,00 € Select options This product has multiple variants. The options may be chosen on the product page -
Oversized faded t-shirt
40,00 € Select options This product has multiple variants. The options may be chosen on the product page -
Embroidered socks
25,00 € Select options This product has multiple variants. The options may be chosen on the product page
