This is no BS gaming podcast 2.5 gamers – 🚨Lands Of Jail: Prison SIM meets 4X strategy. It’s Frozen City + Whiteout + Toy Factory & scaling
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
In this live-recorded episode from MAU Vegas, Matej sits down with Damon Marshall and Berkley Egenes of Xsolla’s mobile leadership team to discuss how the April 30 court ruling opened the floodgates for direct-to-consumer monetization.
We unpack:
How mobile devs can now promote web shops directly inside iOS apps
Why this moment is the “William Wallace freedom moment” for game publishers
How Xsolla is helping everyone from indie devs to AAA publishers go direct
Key monetization tactics: segmented whale offers, welcome packs, Discord-driven promos, and loyalty systems
Why capture rates are already rising from 10% to 30–50%
What the future of Apple, attribution, and platform power looks like from here
This is not theoretical. It’s already happening. And it could mean 50% higher margins for mobile devs who act now.
Chapters
00:00 Introduction to MAU and Xsolla
02:07 Roles and Responsibilities at Xsolla
04:11 Impact of Recent Rulings on Mobile Gaming
09:59 Direct-to-Consumer Strategies for Developers
12:54 Leveraging Web Shops Post-Ruling
17:18 Best Practices for Web Shop Implementation
20:47 Innovations in Web Shop Features
24:06 Revenue Growth and Market Trends
27:13 Future of Mobile Gaming and Xsolla’s Role
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