This is no BS gaming podcast 2.5 gamers – Key aspects for Mobile Game Growth in 2025: UA, speed, monetization & globalization with Airbridge
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
Summary
Today, we talked about how to break the charts in 2025 for hybrid and hyper-casual games. Buckle up for this takeaway-packed interview – it might just be the spark your game needs to blow up. Despite the chatter about mobile game growth hitting the brakes, especially after the COVID-fueled boom that supercharged hyper-casual and hybrid-casual games, the industry is far from slowing down. As we pointed out, mobile game growth in 2025 is driven by three key aspects: speed, monetization, and globalization.
Takeaways
- Players who are likely to spend on in-app purchases should see fewer ads.
- The gaming industry is seeing a significant upward trend in app development.
- Emerging markets like Vietnam and Turkey are becoming key players in mobile gaming.
- Speed and adaptability are crucial for success in the gaming industry.
- User acquisition strategies must evolve to include diversification across channels.
- A good game is just the starting point; a great user acquisition strategy is essential.
- CPI versus LTV is a critical equation for game success.
- The landscape of mobile gaming is shifting towards more diverse and innovative games.
- Rewarded ad platforms are gaining traction in the market. Hybrid monetization combines the best of hypercasual and casual games.
- User acquisition is crucial for successful monetization strategies.
- Segmentation allows for tailored experiences based on player behavior.
- Creatives, especially playables, are essential for effective user acquisition.
- UA managers must adapt to evolving roles in the gaming industry.
- A robust in-game economy is vital for monetization success.
- Cultural differences must be considered when expanding globally.
- Feature-heavy games may not perform well in
- Western markets.
Chapters
00:00 The Evolution of In-App Advertising
05:55 The Global Gaming Landscape
12:10 Emerging Markets in Gaming
17:51 Strategies for Game Success
23:53 User Acquisition Channel Diversification
30:21 Hybrid Monetization: The Key to Success
36:01 Segmentation Strategies in User Acquisition
39:39 The Role of Creatives in User Acquisition
50:01 The Evolving Role of UA Managers
57:20 Global Expansion: Navigating Cultural Differences
