This is no BS gaming podcast 2.5 gamers – Inside $500M/Year Bending Spoons: TikTok Trends, Viral videos, UA & Paywall Science
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
This week, the 2.5 Gamers podcast goes inside Bending Spoons: the $2.5 billion app juggernaut behind Evernote, Remini, Splice, and more. Learn how they turn every app into a money-printing machine with weekly subscriptions, relentless paywall optimization, TikTok-fueled installs, and Apple Search Ads. Special guest Darius reveals the hacks behind viral UA, review scores, creative iteration, and the brutal playbook that’s rewriting consumer SaaS.
You’ll learn:
The secrets behind Bending Spoons’ $500 million annual revenue and upcoming IPO
How Superwall-style paywalls and subscription flows boost conversion and retention
The UA and creative testing tactics powering Remini’s 300,000 daily installs and $100K daily for Splice
Why TikTok, Shorts, and Reels are more powerful than any ad network for app growth
The playbook for cutting costs, boosting review scores, and scaling faster than competitors
Why retention is all about renewals, not DAU or D30
Chapters
00:00 Introduction to Bending Spoons and Guests
02:49 Bending Spoons’ Unique Business Model
05:43 Financial Growth and Future Plans
08:21 Hiring Practices and Company Culture
11:19 Acquisitions and Market Strategy
18:17 Transitioning from Gaming to App Development
21:58 Monetization Strategies in Apps
24:15 The Impact of Viral Trends on App Success
29:37 User Acquisition and Marketing Techniques
34:14 Subscription Models and User Retention Strategies
37:31 Key Metrics for Success
39:23 Understanding Retention and Monetization in Gaming
41:11 Creative User Acquisition Strategies
42:09 Manipulating Reviews for Better App Ratings
44:07 Leveraging TikTok for User Acquisition
50:19 Navigating Paid User Acquisition Challenges
53:28 The Importance of Creative Testing
55:39 The Power of Authentic Content in Marketing
