This is no BS gaming podcast 2.5 gamers – How to Set Up Meta AdROAS Campaigns: Step-by-Step Guide for UA Teams.
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
In this 2.5 Gamers solo deep dive, Matej walks through exactly how to set up Meta’s new AdROAS campaigns, how to unlock the hidden value in your ad impressions, and why this is a must-have in your UA strategy for Android in 2025.
🧠 What You’ll Learn:
Step-by-step guide to setting up Meta AdROAS (with visuals!)
Why AdROAS lets you optimize for ad revenue value directly (no more hacks!)
How to unlock AdROAS if it’s grayed out in your Ads Manager
Best practices to hit thresholds: 15+ ad impression events with distinct values
When and how to split campaigns for IAP vs. Ad Revenue targeting
Pitfalls: incorrect event mapping, currency mismatches, and learning phase stalling
The future of AdROAS for iOS — what’s coming next
📊 Whether you’re scaling casual, hybrid-casual, or ad-driven apps, Meta AdROAS can boost LTV and unlock ROAS-based bidding for ad whales.
💥 This episode is your ultimate guide to getting started — with real UA tips, meta setup walk-through, and the latest best practices from someone who’s run 50+ game launches.
💬 Drop your questions or results in the comments — let’s push this feature together.
Chapters
00:00 Introduction to Meta Address Optimization
03:39 Understanding AdRas and Its Importance
08:02 Setting Up AdRas Optimization
15:04 Best Practices for AdRas Implementation
21:29 Live Demonstration of AdRas Campaign Setup
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