This is no BS gaming podcast 2.5 gamers – Granny: The untapped goldmine of horror games on mobile! How Granny Broke YouTube & TikTok?
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
Today, we break down Granny: the solo-developed mobile horror hit that racked up a billion downloads and $50,000 daily ad revenue with no UA, no team, and nothing but YouTube virality. From Slendrina roots to YouTube Shorts fame, find out how this “potato graphics” scare machine became the second most-watched game on YouTube and is still pulling millions in revenue years later.
You’ll learn:
The secrets behind Granny’s viral growth and billion-plus downloads
Why four simple interstitials are better than banners, IAP, or rewarded video
How meme culture, Let’s Plays, and YouTube Shorts keep the DAU high
How a lack of mediation and adops left $50 million on the table
What makes Granny so replayable—and why nobody’s cloned the formula
The untapped goldmine of horror games on mobile
Key Takeaway:
You do not need a team, UA, or even high production values to win. Build for memes, embrace virality, and never underestimate the power of a good scare on mobile.
Chapters
00:00 Introduction to Granny: The Horror Game
04:26 Game Mechanics and Design Exploration
07:27 Gameplay Experience and Strategies
10:26 Monetization and Revenue Insights
13:26 Multiple Endings and Replayability
16:23 Personal Reflections on Horror Games
19:22 The Evolution of Granny: From One to Two
21:50 Connecting the Dots: Granny and Slendrina Lore
23:57 The Passion Behind Game Development
26:42 Analyzing Download Trends and User Engagement
31:08 Revenue Insights: The Financials of Granny Games
35:17 Optimizing Ad Placements for Better User Experience
36:18 Game Design and Monetization Strategies
37:29 Understanding Ad Mediation and Revenue Loss
39:52 Calculating Potential Revenue Losses
42:00 Leveraging YouTube for Marketing
44:09 The Impact of Horror Games on YouTube
46:05 Challenges in the Horror Game Genre
50:01 Future of Horror Games and Closing Thoughts
