25gamers.com

This is no BS gaming podcast 2.5 gamers – Game Rewiew Radar #10: What happened to these games?

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary

In this Game Radar episode, we revisit dozens of games reviewed in 2025 and check what actually happened to them. Most didn’t fail; they decayed. A few refused to die. And one game completely broke the curve. This is a brutal, data-backed look at what survives in mobile gaming.

What you’ll learn
• Why most games decay instead of dying
• The difference between zombies and cockroaches
• Why ad-only games hit revenue ceilings
• How hybrid monetization keeps games alive
• Why UA quality beats game design
• How Tasty Travels took over the merge category

Chapters


00:00 — What Game Radar actually measures
02:10 — The podcast curse explained
05:00 — Zombies vs cockroaches
08:40 — Why ad-only games cap out
11:30 — Hybrid monetization survivors
14:10 — UA quality beats game design
17:20 — Tasty Travels breaks the radar
21:00 — Merge category reality check
25:00 — Elixirs of youth in mobile
29:10 — What studios should copy
32:10 — Final radar takeaways