This is no BS gaming podcast 2.5 gamers – From VR Meme to Mobile Empire – How I Am Cat & I am Security Took Over TikTok AND App Stores.
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
Summary
What happens when a cat simulator, born as a VR meme on Meta Quest, lands on mobile with aggressive monetization and viral magic? You get a $300,000/day monster hits. I am Cat with I am Security = 300k/day ad revenue!
Today, we break down the bizarre and brilliant rise of I Am Cat and I Am Security — the mobile games that took over app stores in March 2025 with:
🟩 Over 2.6M DAU
📈 $170K/day from I Am Cat
🔒 $120K/day from I Am Security
🔁 60s interstitial loops and mandatory rewarded ads
🐾 Origin story: a team call about cats turned into a Goat Simulator-style sandbox hit
📲 From VR on MetaQuest to top-ranked free games on Android & iOS
🚫 Almost no IAP – ads are the economy
🎯 Insane virality via YouTube Shorts & TikTok (34M+ views!)
We cover it all:
👉 UA strategy and CPI secrets
👉 Estoty’s publishing power
👉 How they turned nostalgia, physics chaos, and elder cruelty into engagement gold
👉 Why Germany loves this more than beer and bratwurst
👉 Whether this trend is sustainable – or already fading
Takeaways
VR to mobile = untapped goldmine, especially for meme-ready content
Aggressive ad placement can work if player retention is fueled by curiosity + chaos
Low CPI + high engagement = ideal organic UA funnel
“I Am Cat” and “I Am Security” are a masterclass in viral design, zero-to-monetization speed, and how to turn meme energy into millions.
Whether the trend sustains is uncertain — but the blueprint is now out there.
Chapters
00:00 Introduction and Game Overview
04:24 The Rise of Astotti and Their Games
06:50 Exploring the Success of ‘I’m Cat’ and ‘I’m Security’
10:24 The Transition from VR to Mobile Gaming
13:10 Ad Monetization Strategies in Mobile Games
16:30 User Engagement and Game Mechanics
19:31 Revenue Insights and Market Performance
20:19 The Rise of Simulation Games
23:37 Analyzing Game Revenue and User Engagement
24:51 Exploring IAM Security Game Mechanics
29:23 Revenue Insights and Market Sustainability
32:35 Future of Game Development and Marketing Strategies
36:28 Viral Marketing Strategies in Gaming
39:56 The Impact of Social Media on Game Popularity
43:40 Analyzing Game Monetization and Profitability
46:50 The Evolution of Game Concepts and Trends
52:06 Conclusion and Future of Gaming
-
Unisex Hoodie
55,00 € – 60,00 € Select options This product has multiple variants. The options may be chosen on the product page -
Oversized faded t-shirt
40,00 € Select options This product has multiple variants. The options may be chosen on the product page -
Embroidered socks
25,00 € Select options This product has multiple variants. The options may be chosen on the product page
