two & a half gamers – FPS Strike Ops: Modern Arena gameplay breakdown – PvP Offline Shooter FTW!

Summary

We dissect the phenomenon of FPS Strike, a low-poly, Counter-Strike-inspired mobile shooter racking up more than 4 million DAU, mostly across India, Pakistan, Brazil, Egypt, and Southeast Asia. Despite its massive scale, nearly everything about the game is stuck in the “admon nightmare” zone—zero iOS presence, almost no user acquisition, unoptimized ad stack, endless rewarded ads, and zero LiveOps. Yet, even with all those gaps, it is still a money-printing machine, generating $30,000 to $50,000 a day, primarily from video ads and interstitials.

What’s inside:

Ad Stack Trainwreck: Despite massive scale, the team is missing the biggest ad networks for their geos—no AppLovin, Mintegral, Imobi, or Yandex—leaving 30 to 100 percent more revenue unclaimed.

Ads Everywhere, Little Monetization: The game is crammed with rewarded ads (lucky draw, arsenal, package offers, revive), interstitials after matches, and splash ads. But there is almost no real IAP revenue, and big offers like “All Weapons” are wasted on players who have no spending power.

Creative and UA Fail: All organic growth—millions of TikTok and YouTube videos, but almost zero paid UA or proper creative testing. The game wins with ASO, generic keywords, and endless clones, but never invests in scaling to Tier 1 markets.

Fake Counter-Strike, Real Results: The “nostalgia” is more about experiencing a shooter for the first time on mobile, not actual Counter-Strike memories. Simple graphics, bots for everyone, and a skin shop that barely matters.

Key Takeaway:
You do not need next-gen graphics or live PVP to win in Tier 3. But if you do not optimize your ad stack, creatives, and UA, you are burning money every day. FPS Strike is a case study in “good enough” that could be so much more.