This is no BS gaming podcast 2.5 gamers – Creative optimisation 101: Creative chaos solved by Matej Lancaric
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
n this solo episode, Matej Lančarič dives into the new era of creative optimization — where AI tagging, unified dashboards, and ROAS-based insights replace manual testing and spreadsheet chaos.
Everyone can create ads with AI, but the REAL BOTTLENECK is knowing which ones actually work.
AppsFlyer’s Creative Optimization tool analyzes millions of real-world insights to reveal what drives performance – so you can scale winners, cut wasted spend, and make smarter creative decisions.
Check it out: https://www.appsflyer.com/products/cr…
🔥 Topics Covered:
How to unify creatives from Meta, TikTok, Google & AppLovin
Detecting ad fatigue before performance tanks
Understanding creative DNA with AI tagging
ROAS-based creative decisions (quality over quantity)
Streamlining collaboration between UA & creative teams
💬 Quote:
“In UA, data is your superpower and this dashboard is your ultimate power-up.”
Everyone can create ads with AI, but the REAL BOTTLENECK is knowing which ones actually work.
AppsFlyer’s Creative Optimization tool analyzes millions of real-world insights to reveal what drives performance – so you can scale winners, cut wasted spend, and make smarter creative decisions.
Check it out: https://www.appsflyer.com/products/cr…
Chapters
00:00 Introduction
