This is no BS gaming podcast 2.5 gamers – Best Rovio game we’ve seen in years: Soft launch Sonar September 2025
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
Monopoly Go & Moon Active’s spree – Multiple new soft launches (Monopoly Go, All in Hole, Match Dreams). The hosts argue it’s either IP hubris or a UA-driven funnel experiment. “Where’s the pig? Where’s the bacon?”
Rovio + Sega’s Sonic Blitz – A Marvel Snap/Hearthstone hybrid with Sonic IP. Hosts skeptical: “Sonic IP is too core to carry this.”
Rovio’s Angry Birds Rush – A genius comeback: Coin Master meta + slingshot mechanic + Monopoly Go mini-games.
Microfun’s Icy Hearts – Gossip Harbor clone with icy meta. Hosts roast the reviews but admit: “Nobody cares, it still works.”
Playrix surprises – Match Around (merge + match hybrid) and Austin Odyssey (energy adventure + match 3). First real Playrix innovation in years. “Too much innovation, guys. Step by step.”
Small Giant’s new TD – Tower defense PvE hybrid with heavy meta. “Complexity is not going to help here.”
Up for Fun & Vizor persistence – Endless iterations of forex hybrids with sexed-up creatives.
Warner Bros’ Game of Thrones: Dragonfire – Forex with dragons & real actor rights. Will IP help?
Kitka’s Drill Find Mine Treasure – Hyper-satisfying digging game, likened to Century’s Golden Goblins creatives.
Takeaway: Soft launch is alive and messy — clones, hybrids, and bold experiments everywhere. Rovio’s Angry Birds Rush and Kitka’s Drill game stand out as the most promising.
Chapters
00:00 Introduction to Soft Launch Sonar
02:04 Exploring Recent Game Releases
03:55 Analyzing Monopoly Go and Coin Master
06:42 Rovio’s New Direction with Sega IP
10:16 Innovations in Game Mechanics
13:45 The Rise of Merge Games
16:34 Conclusion and Future Trends
17:45 The Evolution of Game Mechanics
19:05 Exploring New Game Releases
20:44 Innovations in Game Design
24:34 The Rise of Tower Defense Games
26:20 The Persistence of Game Themes
28:47 Ad Creatives and Marketing Strategies
29:35 The Forex Game Landscape
32:59 Unique Game Concepts and Predictions
