This is no BS gaming podcast 2.5 gamers – Ad placements & Admon trends in Mobile Games: January 2025
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
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Summary
In this episode, the hosts delve into the world of ad monetization in mobile games, reviewing six games that primarily rely on ad revenue. They discuss the strategies behind each game’s success, the importance of user acquisition, and the impact of ad placements on player retention. The conversation highlights trends in game design, the effectiveness of different monetization strategies, and the evolving landscape of mobile gaming.
Takeaways
- Ad monetization is crucial for game developers.
- User acquisition strategies can significantly impact revenue.
- Cuteness in games can drive downloads and engagement.
- Retention rates are affected by ad placements.
- Understanding the target audience is key to success.
- Ad revenue can be maximized through strategic placements.
- The mobile gaming ecosystem is still thriving.
- Simple games often perform well in ad monetization.
- Cross-promotion can be effective in mobile games.
- Balancing ad frequency with user experience is essential.
Chapters
00:00 Introduction to Ad Monetization and Game Review
02:10 Exploring King Pin: A Case Study in Ad Revenue
14:20 Super Car Merge: Merging Genres and Monetization Strategies
20:44 Boo Boo and Mimi: The Power of Cuteness in Gaming
29:35 Tricky Twist Puzzle: The Rise of Ultra Casual Games
38:05 Indian Car Highway Drive: Targeting the Indian Market
42:24 Gold Rush: A Hybrid Casual Game Analysis
