This is no BS gaming podcast 2.5 gamers – A Human-Centric Approach to Mobile gaming industry by Ömer Yakabagi.
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
Summary
In this conversation, Ömer emphasizes the importance of a human-centric approach that prioritizes creativity, joy, and connection over mere revenue generation. He highlights the challenges faced by the industry, including the pressure on developers and marketers, and advocates for a shift back to the core values of gaming. The monologue also touches on the need for collaboration, well-being, and redefining success in the gaming world.
Takeaways
- Mobile gaming should prioritize creativity and fun.
- The industry faces challenges due to aggressive startup culture.
- Work-life balance is essential for developers and marketers.
- Creativity is often stifled by revenue-focused pressures.
- Human connection is vital in gaming experiences.
- Industry events foster community and collaboration.
- Investing in well-being can enhance creativity.
- We need to celebrate the joy of gaming.
- The focus should shift back to storytelling in marketing.
- Support and connection within the industry are crucial.
Chapters
00:00 The Human-Centric Approach to Mobile Gaming
06:01 Challenges in the Mobile Gaming Industry
13:13 Rekindling Creativity and Joy in Gaming
20:05 The Future of Mobile Gaming: A Call to Action
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