This is no BS gaming podcast 2.5 gamers – A Beginners Guide to Ad Monetization: The Fundamentals by Felix Braberg
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
Summary
This episode of Two and a Half Gamers provides a comprehensive introduction to ad monetization in mobile gaming. Felix Braberg discusses key metrics such as ECPM, fill rate, and ad ARPDAU, explaining their importance in maximizing ad revenue. The monologue delves into how ad networks operate, how they determine ECPM, and the various revenue models they employ. Additionally, the episode covers strategies for soft launching, selecting mediation platforms, and scaling ad revenue effectively. Listeners gain insights into best practices for network selection and the significance of maintaining good relationships with ad network account managers.
Takeaways
- Ad ARPDAU is crucial for tracking performance.
ECPM and fill rate together determine ad revenue. - Higher user engagement leads to increased ad revenue.
- Ad networks connect advertisers with app users.
- Understanding how networks determine ECPM is essential.
- Ad networks charge margins and fees for services.
- During soft launch, focus on ad viewer rates.
- Choosing the right mediation platform impacts revenue.
- Scaling ad revenue requires adding competitive networks.
Chapters
00:00 Introduction to Ad Monetization Metrics
02:57 Understanding ECPM and Fill Rate
05:46 Key Metrics: Ad ARPDAU and Engagement Rates
09:07 The Role of Ad Networks in Monetization
11:53 How Ad Networks Determine ECPM
15:08 Revenue Models of Ad Networks
17:53 Soft Launching and Impression Value
21:08 Choosing a Mediation Platform
23:57 Scaling Your Ad Revenue
27:07 Best Practices for Network Selection
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