This is no BS gaming podcast 2.5 gamers – 🧠 New CREATIVE Trend Everybody will COPY in 3..2..1
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
Century Games has found a 4X creative direction nobody else is using yet, and the crew is betting the whole category copies it within a month.
Matej Lančarič, Jakub Remiar, and Felix Braberg run September’s creatives. They retire Golden Goblins from the top slot (with the sharp lesson from Idle Zombie Miner: copy a dying game’s creatives and you die with it), pass through the Idle Lumber studio’s gross-but-working Top Tycoon fish-sushi concepts, SayGames’ Tower War and its new Pocket Sort, the Pantheon clones everywhere, XP Hero’s continued “steal the 4X creatives back” campaign (Last Asylum’s, King Shot’s “no ads,” feeding crocodiles, even Smash Fest), and Butcher Hero’s peak (grindy, no new content, and every second Reddit post is how to hack the APK).
Century’s Top Force runs civilization-style mass-battle creatives — armies, numbers, control-the-troops, a Lords Mobile flashback upgraded with toy-soldier visuals — that look nothing like the industry’s hunting-bears template, and Century got there by testing ~500 unique concepts. The crew also covers Last Beacon (the renamed Endless Sea, pre-registration, trying every concept ever made), Cube Land’s creative glow-up (200 new, revenue up), the Wool Crush wildcard (yarn + arrows + bus jam + save-the-cat in one, 2,000 creatives on an old game), Monopoly Go’s uncopyable IP play (Simpsons, Looney Tunes, 20K creatives, ~$90M/month with strong D2C), Blast Bit’s “I paid for this ad” hook, Meow Doku’s 13K AI creatives on 100% ad revenue, Royal Match’s AI hooks that snap back to snakes, and Gossip Harbor at #2 grossing worldwide.
Two conclusions: it’s now hard to find a creative that isn’t AI (the show is splitting into two AI episodes and one “normal” per cycle), and watch whether Top Force’s mass-battle concept spreads. The crew’s bet: it will
Chapters
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