This is no BS gaming podcast 2.5 gamers -🚨📢 BREAKING NEWS: Unity kills ironSource, Meta lawsuits, AppLovin moves
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
This week’s Breaking News covers one of the most important shifts happening right now across mobile gaming and ad tech.
Here’s what’s happening:
📉 Mobile gaming is stabilizing but growth is slowing
💰 Investment is dropping, consolidation is rising
📊 AppLovin is reshuffling leadership while expanding beyond gaming
🧹 Unity is officially killing IronSource and doubling down on its new ad stack
🤖 Meta is pushing toward fully automated AI-driven ads
⚖️ Meta and Google are hit with major legal verdicts around platform design
The industry is not shrinking. It’s evolving into a more efficient, more competitive system.
KEY TAKEAWAY
The easy growth phase is over. Now it’s about efficiency, automation, and execution.
Chapters
00:00 Intro: why this week matters
00:40 Mobile gaming Q1 reality check
02:00 AppLovin leadership changes
03:30 AppLovin expansion beyond gaming
04:40 Unity kills IronSource
06:00 Unity Vector strategy explained
07:10 Meta AI ad automation push
08:20 CPI spikes and algorithm update
09:00 Meta lawsuits and verdicts
09:50 Final takeaway
