This is no BS gaming podcast 2.5 gamers – 🕹️ Playable ads are the most underused growth lever right now
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
Today, we finally break down one of the most overlooked parts of UA strategy – playable ads.
https://lancaric.substack.com/p/playa…
And the truth is…
👉 most teams are doing them wrong
👉 most teams are not doing enough of them
👉 and most teams don’t understand why they work
We cover:
🎮 Why longer playables create higher-quality players
⚙️ Simple vs complex playable strategies
📱 Playables for apps (not just games!)
🎯 Why volume often beats perfection
🧠 How fake gameplay still wins
This episode is brought to you by Potensus. If you’re a mobile game publisher tired of leaving money on the table – listen up.
Potensus is a premium ad network built by people who’ve actually been on both sides of this industry – game publishers, agencies, and successful exits. They get it.
Here’s the thing – Potensus has direct deals with Amazon, Apple, Coca-Cola, Vodafone. Not programmatic. Direct. Those budgets land in your game at premium CPMs, no middleman tax.
And they handle everything with their in-house team. PLUS they’re partnered with PlayableMaker WINK WINK – so they’ll take a brand’s YouTube video or a static banner and actually turn it into a playable ad or rewarded video. Proper interactive format, built for gaming inventory. Brands getting a gaming-native creative, publishers getting higher CPMs. Everyone wins.
Head to potensus.com to get started or check their creative portfolio here
https://vimeo.com/showcase/12093300?f…
Chapters
00:00 Why playables matter now
01:30 Sponsor: Potensus (premium ad network)
03:00 What’s changing in playables
05:00 Apps vs games playable trends
08:00 Simple playables (end cards, interactions)
11:00 Onboarding-style playables explained
14:00 Why playables convert better
17:00 Creative volume vs quality debate
20:00 AI + playable production
23:00 Copying vs innovating mechanics
26:00 Fake gameplay in playables
29:00 Long vs short playables
32:00 Playables + video combo strategy
35:00 Final thoughts
