This is no BS gaming podcast 2.5 gamers -📡 Century’s Hidden “Innovation” Account & What’s Brewing in Soft Launch
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
Soft Launch Sonar is where we dig through the millions of games brewing in soft launch to find the patterns before anyone else. This time: Century’s not-so-secret second account, Supercent cloning Smash Fest twice in a week, Miniclip taking a swing at Forex, and a Smash Fest clone count that’s hit 123 with the honest verdict that almost none of it contains a single new idea.
Supercent’s two near-identical Smash Fest clones (Wackstack and Smashdown) shipped in one week, part of a clone wave Felix now counts at 123 — the Pixel-Flow-sold-for-a-billion gold rush in full swing, with everyone piling in despite zero genre expertise.
Combo Games brings a puzzle spread (a promising arrows-with-holes ball game, a bubble-associations game, and the obligatory Cube Land clone “Cube Smash”), Miniclip surfaces a mysterious Forex entry (a Chinese-owned British studio going the other way), Match Villains’ UA chart is flatlined (pivoting to LiveOps and profitability), and the crew heaps genuine praise on Total Battle for a slow-and-steady hockey stick that’s now doing record revenue by owning its “gate” niche.
Plus InnoGames, Say Games, and Gamespark — rumored to be RiverGames trying to wrestle back 4X share with a one-to-one Last War template in King Shot visuals.
Chapters
00:00 Soft Launch Sonar returns — millions of games, one crew
02:20 Century’s secret “Innovation” account — merge + Forex only
06:40 Top Force Commander — Century’s King Shot clone
13:00 Supercent’s two Smash Fest clones and the 123-clone wave
18:20 Combo Games’ puzzle spread and the Cube Land clone
24:00 Miniclip does Forex + Total Battle’s slow-and-steady miracle
31:40 Gamespark — the rumored RiverGames comeback play
