This is no BS gaming podcast 2.5 gamers -🚨📢 BREAKING NEWS: Record Revenue, Record Layoffs, Why Only 2 Genres Are Actually Winning in 2026
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
MoonActive just launched the obvious counter-punch to Monopoly Go — and it’s already pulling 2.2M monthly downloads against Monopoly Go’s 1.8M, with 10x fewer creatives.
We break down Coin Master Board Adventure end-to-end: the stacked core
loops (board + merge + Klondike + bombs + idle tree pets), the static-vs-seasonal album split, the 5-pop-up energy trap, the UA creative library, the launch trajectory, and why social casino monetization is still a money printer that the rest of the industry can’t crack.
Plus the question that opens the episode and pretty much defines the genre: what is the D365 retention of users spending $5,000+ a month? (Spoiler: basically 100%.)
If you work on UA, live-ops, or social casino product, this one’s required viewing.
Chapters
00:00 Cold open — D365 retention of $5K/month whales
02:55 The setup: MoonActive’s counter-launch to Monopoly Go
04:13 Coin Master is a $70M/month plow horse — for years
08:50 Walking the actual game: pop-ups, energy, board core
13:12 Five stacked cores: merge, Klondike, bombs, idle tree
20:00 Launch trajectory — $300K/day, 80K downloads/day
21:27 UA creatives: 1.5K running, why CPIs stay at $90+
31:21 Year-end predictions and the Las Vegas granny
