This is no BS gaming podcast 2.5 gamers -⚔️ 47 Rewarded Ad Placements and a “No Ads” Lie: Inside XP Hero’s $400K/Day Idle RPG
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
We break down XP Hero by Supercent: an idle RPG built on the same Alien Invasion core as Butcher Hero, but with far better onboarding and vastly more ads. They walk the deep feature set (a growing hero, monetized cargo capacity and return tickets, boss raids that force you to upgrade a whole team, Legend of Slime-style blessings, gacha chests from the Habby template, a PvP intrusion system, an endless tower, and map-spawning chests), the ad monetization (Felix’s counted 47 rewarded placements, an interstitial on a 60-90 second cooldown tied to rewarded views, 53% ad revenue versus Butcher Hero’s 32%, landing ~$85K/day in ads on possibly-undercounted DAU — so plausibly $200K and maybe $400K/day total), and the genre mislabel that frustrates Jakub (it’s an idle RPG stuck under “hack and slash” on Sensor Tower, where it doesn’t belong).
Then the UA masterclass: Supercent runs a fake-out “no ads / idle lumber / tower-defense” playable that has nothing to do with the game, and – more cleverly – steals the best 4X creatives one-to-one (Dark War, Kingshot, Whiteout Survival, Top Heroes, even Smash Fest).
This is genius, not lazy, because 4X originally stole those concepts from idle RPGs – so Supercent, having finally built the actual idle RPG everyone’s been imitating, is just stealing it back. ~1,300 creatives in three days (700 new), heavy AI, AppLovin + Mintegral led, all channels running.
Chapters
00:00 XP Hero — Butcher Hero with better onboarding (and way more ads)
04:00 The monetized-cargo mechanic and forced backtracking
06:00 The interstitial-every-60-seconds cooldown trick
08:10 The deep feature set — boss raids, blessings, gacha, tower
14:00 47 rewarded placements — Felix reads the whole list
18:45 The numbers — 53% ad revenue, ~$200-400K/day
22:45 The “no ads” lie and the fake-out playable
27:00 Stealing 4X creatives back — the UA masterclass