This is no BS gaming podcast 2.5 gamers – đŸ Little Farm Story: SayGamesâ New #1 Title. The Ad Simulator Farming.
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Letâs not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
â Jakub Remiaâ â â â â â â â â â â â â r- Game design consultantâ
Felix Brabergâ – Ad monetization consultant
â â â â â â â â â â â â â â â â â â â â â â â â â â â Matej LanÄariÄ – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
Today, we dissect Little Farm Story Idle Tycoon â SayGamesâ latest farming-idle hybrid that feels like a mashup of Dreamdale, My Perfect Hotel, and Idle Breaker.
Key insights:
Gameplay Loop:
Clearing grass â unlocking fields â harvesting â selling resources.
Heavy reliance on ads for progression (resources, boosts, even eggs).
âAnnoyance monetizationâ: progress gates force you to watch ads or buy âNo Adsâ pack.
Monetization:
~$67â70K/day in revenue.
~53% from ads, ~47% from IAP.
Ad breakdown: ~$24K rewarded, ~$10K interstitials, ~$500â700 from banners (âwhy bother?â).
âRemove Adsâ pack is likely the top IAP â players pushed into it by frustration.
Design Choices:
Map expands with resource conversions (tomatoes â ketchup, chickens â eggs, wood â upgrades).
Inventory/capacity upgrades disguised as RPG-like gear, but tied to ad rewards.
Cosmetic shop + IAP items scattered on map.
UA & Creatives:
Ads mirror Township / Playrix resource ads and Century Gamesâ UA tricks (suction devices, backpacks).
Low-poly art style keeps CPIs down, but LTVs capped.
Playables + AI-generated UGC, but âTownship-from-Wishâ vibe.
Heavy interstitial cross-promo inside SayGames portfolio (even multiple in a row).
Market & Scaling:
Currently SayGamesâ #1 title by IAP revenue.
~$2M monthly run rate, growing but not viral like Dreamdale or My Perfect Hotel.
Audience skew: ~63% US revenue, Tier 1 heavy.
Long-term scaling limited by âremove ads = game overâ ceiling.
Takeaway: Little Farm Story is a polished ad-driven idle hybrid, but its top IAP being âRemove Adsâ caps its growth potential.
Chapters
00:00 Introduction and Game Overview
03:48 Gameplay Mechanics and Features
07:25 Monetization Strategies and Ads
12:42 In-App Purchases and User Experience
17:17 Revenue Insights and Conclusion
18:15 The Decline of Traditional Ads
19:23 User Acquisition Strategies in Gaming
21:17 Ad Monetization Archetypes
23:46 Comparative Analysis of Game Creatives
25:57 Performance Metrics and Revenue Insights
28:30 The Future of Game Scaling and IAPs
