๐ง๐ต๐ถ๐ ๐ฎ๐ด๐ฒ๐ฑ ๐น๐ถ๐ธ๐ฒ ๐ฎ ๐ณ๐ถ๐ป๐ฒ ๐จ๐ ๐๐ถ๐ป๐ฒ ๐ท โฆ User acquisition has fundamentally changed and what worked a few years ago wonโt cut it now. ๐
๐ฆ๐ต๏ธโโ๏ธ I’ve spent over โฌ56M on user acquisition and audited more accounts than ๐ ๐ฐ๐ฎ๐ป ๐ฐ๐ผ๐๐ป๐: a few properly big ones, a loooot of small ones. ๐
two & a half gamers – A Beginners Guide to UA: The Fundamentals by Matej Lancaric
This is no BS gaming podcast 2.5 gamers – A Beginners Guide to UA: The Fundamentals by Matej Lancaric Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Letโs not forget this is a […]
๐ 2.5 Gamers Needs You! ๐
ย
What’s the best benchmark KPI to test the creatives for a completely new game? Would it be CPI? ๐
ย
Creator programs. The Future of UA! Everyone & and their mom has one, including Roblox, Fortnite, MY.GAMES, and Supercell. Whatโs the ROI?
ย
