Two & a Half Gamers Podcast – A Beginners Guide to UA: The Fundamentals

Summary

In this episode, Matej Lancaric provides a comprehensive guide to mobile user acquisition (UA), covering essential terms, metrics, and strategies for both beginners and experienced marketers. He emphasizes the importance of data integrity, navigating privacy changes, and the role of creativity in UA campaigns. The discussion also includes insights on leveraging paid, owned, and earned media, as well as the impact of AI on marketing strategies.

Takeaways

• UA is a fast-moving field that requires constant learning.
• Understanding key metrics is crucial for effective UA.
• Data integrity is essential for making informed decisions.
• Privacy changes are reshaping the landscape of UA.
• Creative strategies must evolve to combat user fatigue.
• Paid, owned, and earned media are all vital components of UA.
• Building a loyal audience can enhance user engagement.
• App Store Optimization is key for visibility and installs.
• Content marketing helps build trust and authority.
• AI tools can significantly enhance marketing efficiency.

Keywords

User Acquisition, Mobile Marketing, App Store Optimization, Data Integrity, Privacy Changes, Creative Strategies, Paid Media, Influencer Marketing, Content Marketing, AI in Marketing