This is no BS gaming podcast 2.5 gamers – 🐱 A Cat Shooting Trees: Idle Cat Gunner & the best creatives of the Year
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
A cat shoots a tree. The tree doesn’t fight back. Numbers go up. That’s the entire game — and it’s already past Office Cat’s peak, #2 among all idle games on IAP revenue, and doing an estimated $250K a day once you count the ads. Nobody on the crew can explain the trees. Nobody needs to.
The lesson: cats always have good CPI, one-stat simplicity keeps it Western-casual, and Treepla knows how to monetize a cat idler better than anyone. Just add LiveOps before it runs into the ground.
Chapters
00:00 Idle Cat Gunner — why are the cats shooting trees?
04:05 The core — one stat, no enemies, a time-gated DPS check
06:35 Gacha always rolls D, skins, fish tank, pets & the modes
10:15 Rebirth, 5-minute ad boosts & the buff package
13:20 Step-up offers, auto-upgrade and the $50K spend depth
19:45 The numbers — past Office Cat’s peak, ~$250K/day adjusted
28:45 The creatives — trees bully cats, cats get machine guns
