two & a half gamers – How to maximize ad revenue in Tier 4 geos (+Japan bonus) by Felix Braberg

Summary

In this solo episode of Two and a Half Gamers, Felix breaks down one of the most underrated growth levers in mobile gaming — your mediation setup.

The reality is that ad monetization performance varies massively by geo — especially in Tier 4 markets like India and Indonesia. Low-end devices, low LTV, and poor fill rates create a completely different optimization problem compared to Tier 1 markets.

The biggest unlock is not adding more networks. It’s designing your mediation stack around constraints. Device filtering, delayed ad loading, language segmentation, and local demand sources can significantly increase revenue without increasing DAU.

The takeaway is simple.
If your mediation setup is the same globally…
you are leaving money on the table.

This episode is brought to you by Potensus. If you’re a mobile game publisher tired of leaving money on the table – listen up.

Potensus is a premium ad network built by people who’ve actually been on both sides of this industry – game publishers, agencies, and successful exits. They get it.

Here’s the thing – Potensus has direct deals with Amazon, Apple, Coca-Cola, Vodafone. Not programmatic. Direct. Those budgets land in your game at premium CPMs, no middleman tax.

And they handle everything with their in-house team. PLUS they’re partnered with PlayableMaker WINK WINK – so they’ll take a brand’s YouTube video or a static banner and actually turn it into a playable ad or rewarded video. Proper interactive format, built for gaming inventory. Brands getting a gaming-native creative, publishers getting higher CPMs. Everyone wins.

Head to potensus.com to get started or check their creative portfolio here
https://vimeo.com/showcase/12093300?f…