This is no BS gaming podcast 2.5 gamers – 💎 Brilliant Sort review: The next Hexa Sort?
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
-
Unisex oversized hoodie
70,00 € Select options This product has multiple variants. The options may be chosen on the product page -
2,5gamers OG hoodie
59,00 € Select options This product has multiple variants. The options may be chosen on the product page -
Oversized faded t-shirt
40,00 € Select options This product has multiple variants. The options may be chosen on the product page -
Denim T-Shirt
32,50 € – 35,50 € Select options This product has multiple variants. The options may be chosen on the product page
Summary
This puzzle game feels like work… but it’s making money
In this episode of Two and a Half Gamers, we break down Brilliant Sort, a puzzle game by Belka Games that is scaling fast – despite gameplay that feels more like a chore than entertainment.
With around 50K DAU and strong monetization, the game proves once again that in mobile gaming, player psychology beats gameplay innovation.
We analyze:
• Why “cleaning mechanics” are so addictive
• How extreme friction drives monetization
• Why UA creatives are completely fake (and still work)
• How this fits into the broader “sort game boom”
Chapters
00:00 First reaction — this feels like work
01:30 What Brilliant Sort actually is
03:00 Why this screams UA play
05:00 Core gameplay (and why it’s painful)
08:00 The “cleaning / sorting” psychology
11:00 Monetization breakdown (coins, ads, friction)
14:00 Why difficulty is intentional
17:00 DAU vs revenue reality
19:00 UA strategy and fake creatives
22:00 AI creatives and concept diversity
25:00 Scale potential (60–100K/day ceiling?)
27:30 Final verdict
