Wohooo! 𝗧𝗵𝗲 𝗯𝗶𝗴 𝗩𝗢 (𝗩𝗮𝗹𝘂𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻) is here. Meta’s app campaigns now drive materially better outcomes when you optimize for 𝘃𝗮𝗹𝘂𝗲 rather than volume. 👇