UA managers need to be storytellers, prompt engineers, but most importantly, 𝘁𝗵𝗲𝘆 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀! Colm is the living proof 👇