This is no BS gaming podcast 2.5 gamers – 🧩 Can Century Games Crack the Match-3 Puzzle Genre? In Match3 genre, only the bold survive!
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
In this brutally honest episode, the 2.5 Gamers crew and puzzle expert Laura Taranto dive into Century Games’ match-3 ambitions, dissecting new titles like Family Farm Match, Party Match, and Truckstar. Once a 4X and farming powerhouse, Century is now flooding the puzzle genre with games and wild creative tests, but is there any real strategy?
We break down:
The copy-paste engine and meta behind Party Match and Family Farm Match
Truckstar’s unique angle and why it’s struggling to scale
UA and creative strategy: random, borrowed, or just desperate?
Why failing to use rewarded ads and proper player segmentation is costing millions
Polished engines but way-too-easy level design, can this team ever push players to pay?
What’s next? Will slow and safe ever beat bold and brilliant in match-3?
Key Takeaway
Century Games has the tech, the team, and the budget, but without a killer UA and creative strategy and the guts to actually experiment, segment, and scale, they’ll keep missing out on match-3’s billion-dollar club. “Spray and pray” isn’t a strategy; in this genre, only the bold survive.
Chapters
00:00 Introduction and Overview of Century Games
03:07 Exploring Century Games’ Portfolio and Revenue Streams
05:56 The Role of Web Shops in Game Monetization
08:54 Casual Gaming Strategy and Market Positioning
11:55 Discussion on Match-Three Games and Their Performance
17:15 Game Development Insights
18:47 Evolution of Match Games
20:28 Engaging Male Audiences in Gaming
22:24 Revenue Strategies and User Acquisition
23:57 Game Mechanics and User Experience
29:39 Core Mechanics and Level Balancing
35:29 Challenges in Game Differentiation
43:06 Strategic Learning in Game Development
44:19 Exploring Game Development Strategies
45:23 Analyzing User Acquisition Tactics
46:06 The Importance of Game Mechanics
49:34 Understanding Creative Strategies in Marketing
51:45 Evaluating Game Engine Performance
56:57 Final Thoughts on Game Strategy and Development
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