This is no BS gaming podcast 2.5 gamers – 🤯 Creative trends July 2025: Jonas Brothers, LEGO + Gucci in Mobile Ads? Yes, Really.
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
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Summary
Our Creative Trends episode dives into the wildest UA creative trends of July 2025. We dissect the latest ad formats, AI breakthroughs, and genre crossovers reshaping mobile game marketing.
Key highlights:
Golden Goblins still dominating: Physics + slicing + gem/gold mechanics continue to scale across genres.
AI everywhere: From fully AI-generated creatives to lip-synced fake influencers and medieval AI drama ads, VEO3 and other tools are powering cheap, fast, and diverse iterations.
Clash Royale’s bizarre UA: Gameplay with random AI gorillas and corpses – questionable hooks, but they still scale.
Screwdom & iKame’s monster growth: Now $14–16M/month in IAP, on track for $200M+ annual run rate, supported by experimental creatives (Tamagotchi nostalgia, object recognition tricks).
Celebrity & influencer hooks: Jonas Brothers cameo in Travel Town ads, Kevin Hart still pushing, street interview actors turning into professional creative talent.
Rising stars: Vita Mayong scaling with bizarre money-plinko-style creatives, Carnival Tycoon adopting 4XUA funnels, Dark War Survival flooding with pixel-art AI creatives.
Genre crossovers: Casino, merge, puzzle, and survival all “stealing” from one another.
Legal risks ignored: LEGO blocks, Gucci logos, celebrity likenesses – Chinese publishers are pushing boundaries regardless.
Creative of the year contender: AI-powered medieval skits with bad dialogue, compared to Viva La Dirt League, hailed as the funniest + most viral format so far.
Takeaway
2025 creatives = AI hooks + genre mashups + zero morality. The only rule: “Does it scale?”
Chapters
00:00 Introduction to Creative Trends
03:52 Analyzing Current Creative Trends
17:44 The Ethics of Creative Production in Gaming
26:48 Ad Creatives and Performance Insights
30:48 Game Concepts and Genre Adaptation
31:48 Scaling Strategies in Game Development
32:49 Emerging Game Creatives and Market Competition
33:51 The Impact of AI on Game Creatives
40:48 Trends in Game Design and User Engagement
41:54 The Evolution of Game Creatives
42:49 Legal Challenges in Game Development
47:01 Innovations in Game Marketing Strategies
